Acceptability, Comprehensibility and Reported Influence - BRAC ...

During the antenatal visits SKs told women to glue the posters/stickers in a suitable
place to enable other family members to easily see and read messages of the
pictures. However, there were various reasons given for not displaying the stickers
and posters openly. Some of the pregnant and lactating mothers felt that displaying
the pictures of maternal danger signs inside their room, where they could be seen by
the male relatives and parents-in-law, would be a shameful thing. Some, therefore,
glued the posters or sticker of maternal danger signs either at the corner of the room
or on the back of the door where they were not immediately obvious. A pregnant
woman mentioned,
“What will he think, if a man (purush manush) comes and sees these
pictures I feel shy. That is why I glued this picture to the back of the door.”
Women also kept the sticker and poster of maternal danger signs inside the drawer
of the table because their husbands had objection towards the posters. Women also
perceived these poster and stickers were only for the pregnant women.
“I have three children. I do not need to take more babies. That is why I do
not need to hang the sticker up. So, I kept it in my drawer.”
According to SKs, elderly people did not like open display of the stickers inside the
room. Elderly and some of the more pious community members believe that prayer
(namaj) is impossible if the posters illustrating human beings would have been hung
inside the room. In some cases, children of the household also removed the posters
from the door.
Easy access to help given by the display of health workers’ cell number on
posters and stickers
Most of the respondents perceived that poster or stickers containing cell phone
number of BRAC CHW gave community people assurance about the accessibility of
help. They believed that in any complication, if they made a phone call (phone
number mentioned in poster), BRAC staff would be there to help. A lactating mother
described the circumstances of her delivery as follows,
“When I was in excessive bleeding (in local term ‘Tej’) during delivery, Monju
Apa (SS) feed me a tablet (misoprostol). Then we called [telephoned] Shonali
Apa (SK). She came very soon after calling her.”
Some women reported to seek help from SK by using the cell phone numbers as
shown in the case of Muslema (Box 4).
16 RED Working Paper No. 21