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Acceptability, Comprehensibility and Reported Influence - BRAC ...

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Improving health consciousness<br />

According to different types of interviews with the respondents there is a reported<br />

change regarding the accessing of health facilities. People have become more<br />

sensitized about danger signs in delivery. People now know different health-related<br />

problems, what causes them <strong>and</strong> their remedies. They also know what to do, where<br />

to go for proper treatment, <strong>and</strong> they were practicing it. They did not even depend on<br />

CHWs now; they would go to the health centres by themselves. Several respondents<br />

cited that they called SS first then the village doctors in case of danger during<br />

pregnancy <strong>and</strong> delivery. A father of a child under one year said,<br />

“If we need any kind of treatment we would like to go Shishu Mongal<br />

(MCWC). For diarrhea <strong>and</strong> fever we like to go to the SS. If not cured, we<br />

prefer the village doctor because he is accessible to us.”<br />

Another woman stated,<br />

“Before if any problem persists, we just sit in the house <strong>and</strong> do nothing,<br />

nowadays if we face any problem, we go to shebikas <strong>and</strong> whenever the<br />

problem is serious we would go to hospital.”<br />

Taking right decision by mutual underst<strong>and</strong>ing<br />

During the KIIs with the women it was found that the messages had some sort of<br />

influences on community member’s attitude that leads them to make health<br />

promoting decisions. A lactating mother went to enjoy the street theatre with her<br />

husb<strong>and</strong>. After the end of the show, her husb<strong>and</strong> told her about the importance of<br />

the healthcare,<br />

“Let’s drop the mistakes which we made before, the mistake which has<br />

occurred during our marriage, just let bygone be bygones. We watched,<br />

heard, <strong>and</strong> whatever learnt we will implement. We will not repeat the same<br />

mistakes in the case of our child.”<br />

Message application in personal life by health workers<br />

Health workers reported that they follow these messages in their own life for their<br />

own sake. They believe that they should practice these first before disseminating<br />

those messages <strong>and</strong> give advice to others to practice, otherwise they would not<br />

listen to <strong>and</strong> practice. One SK stated,<br />

“When we started giving de worming tablets to pregnant women there was<br />

confusion about its safety among women. At that time I was pregnant too<br />

<strong>and</strong> I took the tablet to prove <strong>and</strong> assure them that it was safe.”<br />

22 RED Working Paper No. 21

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