Acceptability, Comprehensibility and Reported Influence - BRAC ...
Acceptability, Comprehensibility and Reported Influence - BRAC ...
Acceptability, Comprehensibility and Reported Influence - BRAC ...
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Glossary<br />
Behaviour Change Communication<br />
Behaviour change communication (BCC) is a research-driven approach for promoting<br />
<strong>and</strong> sustaining behaviour change in individuals <strong>and</strong> communities, <strong>and</strong> is implemented<br />
though the development <strong>and</strong> distribution of specific health messages via a variety of<br />
communication channels.<br />
Entertainment Education<br />
“Entertainment-Education is the process of purposely designing <strong>and</strong><br />
implementing a media message to both entertain <strong>and</strong> educate, in order to<br />
increase audience knowledge about an educational issue, create favorable<br />
attitudes, <strong>and</strong> change overt behavior” (Singhal <strong>and</strong> Rogers, 1999. Entertainment<br />
education: a communication strategy for social change. L.Erlbaum Assoc.)<br />
Mass Media<br />
Mass media include radio, television, print media (newspapers <strong>and</strong> magazines), <strong>and</strong><br />
other forms of traditional media, which may reach large numbers of target audience.<br />
iv RED Working Paper No. 21
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