Passages Sustainable Food and Farming Systems - PASA
Passages Sustainable Food and Farming Systems - PASA
Passages Sustainable Food and Farming Systems - PASA
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Director’s Corner<br />
continued from page 6<br />
ripped off from the language of sustainable<br />
certification.<br />
So here is the gist of the good advice<br />
for farmers from the USFRA…don’t talk<br />
to consumers about what you’re doing<br />
on your farms; ask them how they feel<br />
about their food.<br />
You might be wondering how I’m<br />
able to have any optimism about the<br />
future at all. Sometimes I wonder that<br />
too. But it’s really not all that difficult to<br />
maintain hope in the face of dire global<br />
circumstances <strong>and</strong> an organized, industry-fueled<br />
disinformation campaign…<br />
because every day on this job I get to talk<br />
with farmers who are proud as can be to<br />
talk about what they’re doing on their<br />
farms! Now, isn’t it nice that we belong<br />
to a community that likes to talk about<br />
their farming practices At <strong>PASA</strong>, we<br />
realize that every conversation counts,<br />
<strong>and</strong> we encourage you to use process-oriented<br />
language whenever possible.<br />
My other reason for optimism is that<br />
every day we find more giants in this<br />
community on whose shoulders we can<br />
st<strong>and</strong> in order to see a brighter future<br />
coming. Sitting among us today are<br />
many examples of the giants I am referring<br />
to. We have featured such individual<br />
farmers <strong>and</strong> businessmen <strong>and</strong> women<br />
over the years as speakers <strong>and</strong> award winners,<br />
<strong>and</strong> we have had several on the<br />
<strong>PASA</strong> board of directors. We will once<br />
again be honoring a couple leaders of this<br />
caliber tomorrow as part of our <strong>PASA</strong>bilities<br />
award series. But today, I’ll just<br />
give you two other very current examples.<br />
Nearly a year ago, our retiring president<br />
Kim Seeley was in Philadelphia to<br />
speak with an audience on the effects <strong>and</strong><br />
potential dangers of drilling for gas in the<br />
Marcellus Shale. On his way home the<br />
next morning he got a call that his family’s<br />
farm store <strong>and</strong> dairy processing plant<br />
was engulfed in flames, <strong>and</strong> of course all<br />
he could do was continue the trip home<br />
to see what was left. Today, they are<br />
nearly ready to fully reopen in a much<br />
improved, more sustainable type of facility,<br />
<strong>and</strong> this July, Milky Way Farm will<br />
celebrate 50 years of being in business.<br />
No one would have blamed them to shut<br />
down permanently, <strong>and</strong> take their farm<br />
in other directions, but it was their concern<br />
for the community they live in that<br />
counted most — “Where will they buy<br />
their dairy products” is a question I<br />
heard repeatedly as they considered how<br />
decisions would affect their customers.<br />
Here’s another example. Just last fall,<br />
our good friends at the Rodale Institute<br />
hosted their inaugural Organic Pioneer<br />
Awards banquet, <strong>and</strong> among the very<br />
first award winners were <strong>PASA</strong> members<br />
Drew <strong>and</strong> Joan Norman, who operate<br />
One Straw Farm in Whitehall, MD.<br />
They can be very proud of that achievement,<br />
<strong>and</strong> also proud to be operating one<br />
of the nation’s largest <strong>and</strong> most innovative<br />
CSA operations. But that’s not<br />
enough for them. Just last week they voluntarily<br />
surrendered their organic certification,<br />
because the NOP has so far<br />
refused to approve the mulch product<br />
they use on the farm that is made of<br />
100% biodegradable, non-GMO, cornbased<br />
material. You see, they just couldn’t<br />
st<strong>and</strong> to continue filling their local<br />
l<strong>and</strong>fill with dumpster loads of the petroleum-based<br />
plastic they had used with<br />
NOP approval in the past. For them, this<br />
is a matter of principle…they are not<br />
willing to just accept the status quo, even<br />
of the organic program, <strong>and</strong> instead are<br />
willing to lead the way in insisting on<br />
continuous improvement!<br />
Those of you who are just beginning<br />
to farm, or are hoping someday soon to<br />
be farming, would do well to take heed of<br />
the example set by many <strong>PASA</strong> members<br />
who have come before you. Yes, there<br />
will be many hardships involved in running<br />
your farms…nature may be our<br />
“friend,” but due to our unfortunate<br />
prior negligence, this friend is becoming<br />
more erratic <strong>and</strong> dem<strong>and</strong>ing all the time.<br />
And there’s nothing easy about selling<br />
your products once you’ve figured out<br />
how to produce them. All of us in this<br />
organization commit ourselves to helping<br />
<strong>PASA</strong> Annual Meeting<br />
Saturday, March 24<br />
10am–3:30pm<br />
Wildwood Conference Center<br />
Harrisburg, PA<br />
RSVP & details at pasafarming.org<br />
you as best we can with these parts of the<br />
process.<br />
But the really hard part will come<br />
when it’s your turn to make the tough<br />
decisions that will take this entire community<br />
into places we’ve never been<br />
before, <strong>and</strong> help us break down the barriers<br />
to a more sustainable future that are<br />
being erected every day by the defenders<br />
of industry <strong>and</strong> the status quo. We will<br />
be with you then, too, but you will be<br />
leading the way.<br />
One of the biggest challenges we will<br />
face is the one I alluded to at the beginning…how<br />
to get the word to all those<br />
farmers out there who have not had an<br />
opportunity to hear it, or have so far<br />
refused to listen. I believe it’s true that<br />
<strong>PASA</strong>, <strong>and</strong> other organizations like this,<br />
are already speaking publicly on behalf of<br />
at least 80% of the farmers in this country,<br />
even though most of them do not<br />
know it, <strong>and</strong> may not underst<strong>and</strong> just<br />
how much trouble they are in. We must<br />
work hard to inform them, <strong>and</strong> to welcome<br />
them into this community, because<br />
without a faster pace of change, we will<br />
all fail in our endeavor to head-off catastrophe<br />
in economic <strong>and</strong> environmental<br />
terms, <strong>and</strong> in our efforts to serve the<br />
needs of a fast-growing world population.<br />
You, the farmers of the future, are<br />
engaged in the process of creating a new<br />
food system with every bold action you<br />
take, sometimes running with, <strong>and</strong> at<br />
other times against, the prevailing current<br />
of laws <strong>and</strong> regulations. In this<br />
<strong>PASA</strong> family, we all st<strong>and</strong> on the shoulders<br />
of the giants who have come before<br />
us, <strong>and</strong> with that special opportunity<br />
comes the equivalent responsibility to<br />
farm not just for today, but to cultivate<br />
the versatility <strong>and</strong> resilience that will<br />
make farming for the future, <strong>and</strong> even<br />
the future itself, a <strong>PASA</strong>-bility for our<br />
children <strong>and</strong> gr<strong>and</strong>children to enjoy. ■<br />
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