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Passages Sustainable Food and Farming Systems - PASA

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Director’s Corner<br />

continued from page 6<br />

ripped off from the language of sustainable<br />

certification.<br />

So here is the gist of the good advice<br />

for farmers from the USFRA…don’t talk<br />

to consumers about what you’re doing<br />

on your farms; ask them how they feel<br />

about their food.<br />

You might be wondering how I’m<br />

able to have any optimism about the<br />

future at all. Sometimes I wonder that<br />

too. But it’s really not all that difficult to<br />

maintain hope in the face of dire global<br />

circumstances <strong>and</strong> an organized, industry-fueled<br />

disinformation campaign…<br />

because every day on this job I get to talk<br />

with farmers who are proud as can be to<br />

talk about what they’re doing on their<br />

farms! Now, isn’t it nice that we belong<br />

to a community that likes to talk about<br />

their farming practices At <strong>PASA</strong>, we<br />

realize that every conversation counts,<br />

<strong>and</strong> we encourage you to use process-oriented<br />

language whenever possible.<br />

My other reason for optimism is that<br />

every day we find more giants in this<br />

community on whose shoulders we can<br />

st<strong>and</strong> in order to see a brighter future<br />

coming. Sitting among us today are<br />

many examples of the giants I am referring<br />

to. We have featured such individual<br />

farmers <strong>and</strong> businessmen <strong>and</strong> women<br />

over the years as speakers <strong>and</strong> award winners,<br />

<strong>and</strong> we have had several on the<br />

<strong>PASA</strong> board of directors. We will once<br />

again be honoring a couple leaders of this<br />

caliber tomorrow as part of our <strong>PASA</strong>bilities<br />

award series. But today, I’ll just<br />

give you two other very current examples.<br />

Nearly a year ago, our retiring president<br />

Kim Seeley was in Philadelphia to<br />

speak with an audience on the effects <strong>and</strong><br />

potential dangers of drilling for gas in the<br />

Marcellus Shale. On his way home the<br />

next morning he got a call that his family’s<br />

farm store <strong>and</strong> dairy processing plant<br />

was engulfed in flames, <strong>and</strong> of course all<br />

he could do was continue the trip home<br />

to see what was left. Today, they are<br />

nearly ready to fully reopen in a much<br />

improved, more sustainable type of facility,<br />

<strong>and</strong> this July, Milky Way Farm will<br />

celebrate 50 years of being in business.<br />

No one would have blamed them to shut<br />

down permanently, <strong>and</strong> take their farm<br />

in other directions, but it was their concern<br />

for the community they live in that<br />

counted most — “Where will they buy<br />

their dairy products” is a question I<br />

heard repeatedly as they considered how<br />

decisions would affect their customers.<br />

Here’s another example. Just last fall,<br />

our good friends at the Rodale Institute<br />

hosted their inaugural Organic Pioneer<br />

Awards banquet, <strong>and</strong> among the very<br />

first award winners were <strong>PASA</strong> members<br />

Drew <strong>and</strong> Joan Norman, who operate<br />

One Straw Farm in Whitehall, MD.<br />

They can be very proud of that achievement,<br />

<strong>and</strong> also proud to be operating one<br />

of the nation’s largest <strong>and</strong> most innovative<br />

CSA operations. But that’s not<br />

enough for them. Just last week they voluntarily<br />

surrendered their organic certification,<br />

because the NOP has so far<br />

refused to approve the mulch product<br />

they use on the farm that is made of<br />

100% biodegradable, non-GMO, cornbased<br />

material. You see, they just couldn’t<br />

st<strong>and</strong> to continue filling their local<br />

l<strong>and</strong>fill with dumpster loads of the petroleum-based<br />

plastic they had used with<br />

NOP approval in the past. For them, this<br />

is a matter of principle…they are not<br />

willing to just accept the status quo, even<br />

of the organic program, <strong>and</strong> instead are<br />

willing to lead the way in insisting on<br />

continuous improvement!<br />

Those of you who are just beginning<br />

to farm, or are hoping someday soon to<br />

be farming, would do well to take heed of<br />

the example set by many <strong>PASA</strong> members<br />

who have come before you. Yes, there<br />

will be many hardships involved in running<br />

your farms…nature may be our<br />

“friend,” but due to our unfortunate<br />

prior negligence, this friend is becoming<br />

more erratic <strong>and</strong> dem<strong>and</strong>ing all the time.<br />

And there’s nothing easy about selling<br />

your products once you’ve figured out<br />

how to produce them. All of us in this<br />

organization commit ourselves to helping<br />

<strong>PASA</strong> Annual Meeting<br />

Saturday, March 24<br />

10am–3:30pm<br />

Wildwood Conference Center<br />

Harrisburg, PA<br />

RSVP & details at pasafarming.org<br />

you as best we can with these parts of the<br />

process.<br />

But the really hard part will come<br />

when it’s your turn to make the tough<br />

decisions that will take this entire community<br />

into places we’ve never been<br />

before, <strong>and</strong> help us break down the barriers<br />

to a more sustainable future that are<br />

being erected every day by the defenders<br />

of industry <strong>and</strong> the status quo. We will<br />

be with you then, too, but you will be<br />

leading the way.<br />

One of the biggest challenges we will<br />

face is the one I alluded to at the beginning…how<br />

to get the word to all those<br />

farmers out there who have not had an<br />

opportunity to hear it, or have so far<br />

refused to listen. I believe it’s true that<br />

<strong>PASA</strong>, <strong>and</strong> other organizations like this,<br />

are already speaking publicly on behalf of<br />

at least 80% of the farmers in this country,<br />

even though most of them do not<br />

know it, <strong>and</strong> may not underst<strong>and</strong> just<br />

how much trouble they are in. We must<br />

work hard to inform them, <strong>and</strong> to welcome<br />

them into this community, because<br />

without a faster pace of change, we will<br />

all fail in our endeavor to head-off catastrophe<br />

in economic <strong>and</strong> environmental<br />

terms, <strong>and</strong> in our efforts to serve the<br />

needs of a fast-growing world population.<br />

You, the farmers of the future, are<br />

engaged in the process of creating a new<br />

food system with every bold action you<br />

take, sometimes running with, <strong>and</strong> at<br />

other times against, the prevailing current<br />

of laws <strong>and</strong> regulations. In this<br />

<strong>PASA</strong> family, we all st<strong>and</strong> on the shoulders<br />

of the giants who have come before<br />

us, <strong>and</strong> with that special opportunity<br />

comes the equivalent responsibility to<br />

farm not just for today, but to cultivate<br />

the versatility <strong>and</strong> resilience that will<br />

make farming for the future, <strong>and</strong> even<br />

the future itself, a <strong>PASA</strong>-bility for our<br />

children <strong>and</strong> gr<strong>and</strong>children to enjoy. ■<br />

18

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