The Asian Angler - December 2014 Digital Issue - Malaysia - English

57
Brave Bold
Design
Have you heard of the term, “beauty lies in the eyes of
the beholder” Using green even of different tones as
the main colour of a fishing rod is like staring a bull in
its angry bloodshot eyes before giving it a kick in its
kahunas and then running for your life. A rod’s cosmetics
play an important role. It means getting picked
up or getting left behind.
The Berkley Trout Dough come heavily in green being
mainly mosaic design light green and dark metallic
green threads, and metallic orange winding check. Its
handles (split rear handles) are made of natural cork,
ending with a rubber butt cap that sits a Berkley logo.
A very bold design and a risky one.
As the buyer you will either love it or hate it. For the
designer, if the rods do not fly off the shelves due to its
design the hunt for a job will be on his or her to do list.
It is a risk and I sincerely hope that whoever who designed
the Trout Dough series rods grabbed the bull
by its horns, gave it the daring kick, and survived the
dash of a lifetime.