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2012 - Dunlop

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2 3<br />

RIDE WITH CONFIDENCE<br />

Our engineers and designers across Europe, Japan and North<br />

America are committed to developing high-performance street tyres.<br />

Sharing our expertise on global projects involving R&D, innovation,<br />

testing, Original Equipment (OE) and Motorsport enables us to capitalise<br />

on our strengths. This results in the mass production of high-quality<br />

products, which continue to perform well in independent tests.<br />

However, our work is never complete. We are continually developing<br />

and testing new technologies and compounds in order to further<br />

improve our street tyres so that you can always ride with confidence.<br />

We use our racing experience to develop and improve the<br />

performance of our street tyres and many of the technologies<br />

we use in our modern motorcycle products were initially proven<br />

on the track. <strong>Dunlop</strong> engineers were the first to apply race tyre<br />

performance standards to street tyres.<br />

Low profile tyre shapes, radial constructions, directional<br />

and cosecant curve tread designs, aramid casing materials,<br />

Multi-Tread (MT) Technology as well as NTEC – the latest<br />

<strong>Dunlop</strong> technology – were all developed through racing.<br />

RACE TO ROAD<br />

In the precise world of motorcycle racing, where engineering meets<br />

cutting-edge computing power, it’s a sobering realisation that the final<br />

connection between track and rider is a postage-stamp sized patch<br />

of material, which started its life in a tree.<br />

The racing tyre must provide not only ultimate mechanical grip but<br />

also accurate answers to a stream of questions in a highly demanding<br />

environment. Every question begins with the same phrase –<br />

‘how much?’’ How much grip do I have? How much grip is left?<br />

How much braking power will the tyre take? How much acceleration?<br />

World class <strong>Dunlop</strong> technologies like Multi-Tread and NTEC were<br />

developed on the track to answer these difficult questions. For <strong>Dunlop</strong>,<br />

excellence comes from refining and optimising the physical and mental<br />

connection between tyre and road. Feedback is crucial, and circular.<br />

The experience of the <strong>Dunlop</strong> street rider is as important as the<br />

information stream flowing from the <strong>Dunlop</strong> GP champion, pit crew<br />

member and race engineer.<br />

The science is exacting and well understood by <strong>Dunlop</strong>.<br />

The result is a winning riding experience on road or track.

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