Module 1 Student Guide - ToolBase Services

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1 introduction & marketing 17 SLIDE MARKETING ENERGY EFFICIENCY Introduction Value of Energy Efficiency Certification Marketing Energy Efficiency Decision- Making Tools Financing Energy Efficiency KEY CONCEPTS EXPLANATION Ways that energy efficiency adds value to a remodeling project. In addition to reducing energy bills, energy efficiency measures can increase comfort, improve indoor air quality, enhance durability, reduce the need for maintenance and repair, eliminate the need for adding heating and cooling capacity, among other benefits. ACTION ITEMS Highlight information about your knowledge, skills, and commitment to energy efficiency in your brochures and advertising materials. Include your credentials in all correspondence. Participate in energy efficiency industry events, like classes, seminars, professional associations, workshops, and conferences. Take advantage of services like the NAHB Research Center’s Toolbase Hotline. Keep in touch with experts. Network and share marketing strategies with others in the field. Subscribe to industry journals and magazines to stay abreast of current products and research. Become known and respected as an energy efficiency contractor. NOTES _______________________________________ ____________________________________________ _______________________________________ ____________________________________________ _______________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ 17 Student Guide C E R T I F I E D E N E R G Y E F F I C I E N C Y R E M O D E L E R
1 introduction & marketing 18 SLIDE GREATER COMFORT Introduction Value of Energy Efficiency Certification Marketing Energy Efficiency Decision- Making Tools Financing Energy Efficiency KEY CONCEPTS EXPLANATION Comfort adds value. Energy efficiency improvements increase comfort year-round and often achieve additional benefits such as reduced street noise. If your clients’ house is 20 years old or more, they are likely to be aware that comfort carries value. For example, parts of the house “don’t seem to ever warm up” in the winter or feel clammy in the summer even though the temperature seems to be comfortable. Homeowners may think that discomfort is just part of owning a older home; but you know better and can offer possible solutions. ACTION ITEMS As you look at the proposed project, make note of the age and condition of existing equipment in the home. Visually inspect or ask the customer about insulation levels, areas of the home that may be too hot or too cold, and adequacy of hot water as well as an estimate of their monthly utility bills. Also ask customer about excessive dust, possible mold spots, or signs of moisture around windows and doors, near foundation walls. Consider developing a list of questions about comfort for customers that can trigger customers to recall issues that they were not considering in the context of the current remodeling project. It is also a way to offer suggestions about possible energy upgrades in a nonpressuring manner. NOTES _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ ______________________________________________________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ 18 Student Guide C E R T I F I E D E N E R G Y E F F I C I E N C Y R E M O D E L E R
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Module 1 Student Guide - ToolBase Services

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