Marketing Compost (EAWAG) - The Water, Sanitation and Hygiene
Marketing Compost (EAWAG) - The Water, Sanitation and Hygiene
Marketing Compost (EAWAG) - The Water, Sanitation and Hygiene
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When dem<strong>and</strong> has been calculated for each of the current <strong>and</strong> potential market<br />
segments, they can be added to obtain an indication of the overall market<br />
dem<strong>and</strong>.<br />
Three other important considerations include:<br />
Trends: Are the market segments exp<strong>and</strong>ing or reducing (i. e. is the number of<br />
customers in each market segment buying compost increasing or decreasing)<br />
Seasonal dependence: Is dem<strong>and</strong> for compost seasonal or steady in each<br />
market segment (e. g. compost used for mulching during winter or planting<br />
seedlings during the dry season) Do your data reflect a particular season<br />
Seasonal payment: Can farmers pay at time of purchase or only after harvest<br />
Seasonal dem<strong>and</strong> for compost in Tanzania<br />
Studies in Tanzania have revealed that compost dem<strong>and</strong> varies seasonally:<br />
Nurseries raising trees <strong>and</strong> flower seedlings need compost year-round:<br />
particularly during the dry season so that the trees <strong>and</strong> flower seedlings<br />
are ready for sale during the long rainy season.<br />
Growers of vegetables <strong>and</strong> potted ornamental plants use compost yearround,<br />
but dem<strong>and</strong> is higher during the rainy season.<br />
Flower gardens <strong>and</strong> crop farms require more compost during the rainy<br />
season.<br />
Farmers in the flood areas need more compost during the dry season.<br />
Adapted from Eawag/S<strong>and</strong>ec, 2002<br />
50 <strong>Marketing</strong> <strong>Compost</strong>—Market assessment
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