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THE BUSINESS & MANAGEMENT REVIEW - The Academy of ...

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are intended to be used by policy makers for self-assessments and by other stakeholders such as:<br />

researchers, investors, analysts, and consultants. ‘‘<strong>The</strong> Principles generally represent a common basis that<br />

OECD member countries consider essential for the development <strong>of</strong> good governance practices.’’ (OECD,<br />

2004, p. 11). <strong>The</strong> framework contains the following four principles that were released in May 1999 and<br />

revised in 2004:<br />

Principles <strong>of</strong> Just and Equality<br />

Principle <strong>of</strong> Accountability<br />

Principle <strong>of</strong> Responsibility<br />

Principles <strong>of</strong> Disclosure and Transparency<br />

Principles <strong>of</strong> Disclosure and Transparency<br />

Transparency is the approach <strong>of</strong> making persons, managements, markets or governments<br />

responsible for their activities and policies. In this context, transparency, in terms <strong>of</strong> managements, can be<br />

defined as the disclosure <strong>of</strong> the whole information, intended for their assessment by (public opinion)<br />

(Florini, 1999).<br />

Shareholders and investors, in our day, want to reach reliable financial information at the stroke<br />

and easily. In the future, financial reporting will be synchronic, real-time and based on measuring. <strong>The</strong><br />

five elements <strong>of</strong> synchronic and real-time reporting are listed below (Anderson, 2002: 5):<br />

Constituting a reliable system<br />

Using all the ways necessary for the disclosure <strong>of</strong> financial information<br />

Disclosure all financial and nonfinancial information<br />

Corporal accountability, managerial responsibility and a strong risk management<br />

Transparent and permanent disclosure<br />

In this framework, in the disclosing <strong>of</strong> information about a company, in addition to the things<br />

predicted with legal regulations, it should be used also some disclosure instruments and ways as press<br />

bulletins, electronic data delivery channels, electronic post mails, mobile phone communications (WAP et<br />

cetera technologies) and meetings done with shareholders and potential investors and notifications done<br />

via media organizations or brochures or on internet website (SPK/CMB, 2005: 21).<br />

<strong>The</strong> Corporately Importance <strong>of</strong> Transparency<br />

In the process <strong>of</strong> implementation <strong>of</strong> corporate transparency, as the complement <strong>of</strong> the concept <strong>of</strong><br />

transparency, we meet with the concept <strong>of</strong> “disclosure”. Disclosure, appropriate for the principles <strong>of</strong><br />

corporate transparency, is the presentation <strong>of</strong> the financial information, which the regulatory<br />

establishments for capital markets make it obligatory, and <strong>of</strong> other financial and nonfinancial information<br />

apart from these information, by companies, clearly and openly, for the public (Poray, 2008: 23).<br />

Transparency plays a crucial role for the increasing <strong>of</strong> an investor’s confidence. With regard to a<br />

high investor’s confidence, it is an indispensible issue for the constituting and the developing <strong>of</strong> a strong<br />

capital market. Together with transparency and disclosure are <strong>of</strong> characteristics <strong>of</strong> a successful<br />

management, they have a close relationship with the directly accounting applications, besides (Akta ve<br />

Doanay, 2007: 3).<br />

<strong>The</strong> concept <strong>of</strong> disclosure crudely signifies the presentation <strong>of</strong> a plenty <strong>of</strong> information in different<br />

formats like balance sheet, income table or activity report, which are made by companies, to the public.<br />

Out <strong>of</strong> these information resources that we state and are generally obliged to be disclosed by regulations,<br />

the presentation <strong>of</strong> some information as press statements that companies willingly make and company<br />

reports or predicts about company that are disclosed via a website to the public is assessed within this<br />

context. In this point, it is beneficial to state that we use the concept <strong>of</strong> “willingly disclosure” in order to<br />

include all the disclosures done out <strong>of</strong> the obliged by various regulations. Whether it is obligatory or<br />

<strong>The</strong> Business & Management Review, Vol.2 Number 2, July 2012<br />

27

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