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Transat Corporate Responsibility Report, 2008 - For Sustainable ...

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Employee awareness<br />

Several employee awareness activities have been implemented,<br />

starting in 2007, on the initiative of our local Environment<br />

Committees, which are themselves made up of employees.<br />

Heading the list are the “Green Days” organized at all of our<br />

major sites, which have given employees a better understanding<br />

of environmental issues; reuse, reduction and recycling programs<br />

that have been implemented; industrial uses for recycled<br />

products; and behaviours likely to contribute to improved environmental<br />

protection. Activities have varied depending on business<br />

unit locations, but often included information meetings with<br />

specialized companies and building managers, exhibitions in<br />

the workplace, distribution of reusable or biodegradable cups<br />

and pens, etc. In addition, the Environment Committees publish<br />

regular newsletters for all personnel and have organized a number<br />

of awareness and training activities, such as conferences.<br />

Senior management has closely collaborated on these efforts,<br />

demonstrating how important this issue is to the organization.<br />

The founding concepts of sustainable tourism have been broadly<br />

communicated via <strong>Transat</strong>’s intranet, which is accessible by all<br />

employees. The intranet also provides regular coverage of the<br />

organization’s initiatives, along with issues affecting the entire<br />

industry, and all of these materials remain permanently available<br />

for the benefit of personnel.<br />

<strong>Corporate</strong> Social <strong>Responsibility</strong> <strong>Report</strong> 15

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