Marketing Student Portfolio Criteria - NIU College of Business
Marketing Student Portfolio Criteria - NIU College of Business
Marketing Student Portfolio Criteria - NIU College of Business
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Marketing</strong> <strong>Student</strong> <strong>Portfolio</strong> <strong>Criteria</strong><br />
Learning Objective & Requirements Potential Courses Potential Assignments<br />
Learning Objective #1: <strong>Marketing</strong> Concepts<br />
Demonstrate an understanding <strong>of</strong> the process <strong>of</strong> planning and executing marketing<br />
strategies. Acceptable concepts include the 4 P’s (product, price, promotion, place),<br />
distribution, sales management, market research, marketing/business environment,<br />
customer relationships/target markets.<br />
Requirements: 2 individual assignments plus 2 individual or group assignments<br />
Learning Objective #2: Problem Solving/ Critical Thinking<br />
Demonstrate marketing related problem solving skills using qualitative and/or<br />
quantitative tools. Be able to develop feasible solutions within a fluid and situationspecific<br />
business environment. Specific skills to illustrate include analyzing critical<br />
factors leading to the identification <strong>of</strong> a problem/opportunity, conducting an appropriate<br />
analysis to generate information, and/or using information to develop suitable potential<br />
solutions based upon available resources and restrictions. Must demonstrate the ability<br />
to provide a solution or recommendation to a problem.<br />
Requirements: 1 individual assignment plus 1 individual or group assignments<br />
Learning Objective #3: Written Communication<br />
Demonstrate the ability to collect, organize, interpret, and coherently present information<br />
in written format. Use proper grammar and language for communicating in business<br />
papers, memos, letters, reports, and proposals.<br />
Requirements: 2 individual written assignments<br />
325 Buyer Behavior<br />
350 Introduction to Sales<br />
365 Principles <strong>of</strong> Retail <strong>Marketing</strong><br />
367 Principles <strong>of</strong> Global <strong>Marketing</strong><br />
370 Internet <strong>Marketing</strong><br />
425 Services <strong>Marketing</strong><br />
435 B2B Selling<br />
443 <strong>Marketing</strong> research<br />
446 Sales Management<br />
450 Advanced Pr<strong>of</strong>essional Selling<br />
455 Database <strong>Marketing</strong><br />
458 Internship in <strong>Marketing</strong><br />
495 <strong>Marketing</strong> Strategy<br />
325 Buyer Behavior<br />
348 Integrated <strong>Marketing</strong><br />
Communications<br />
350 Principles <strong>of</strong> Selling<br />
355 Direct <strong>Marketing</strong><br />
365 Principles <strong>of</strong> Retail <strong>Marketing</strong><br />
367 Principles <strong>of</strong> Global <strong>Marketing</strong><br />
370 Internet <strong>Marketing</strong><br />
425 Services <strong>Marketing</strong><br />
435 B2B Selling<br />
443 <strong>Marketing</strong> research<br />
446 Sales Management<br />
450 Advanced Pr<strong>of</strong>essional Selling<br />
455 Database <strong>Marketing</strong><br />
458 Internship in <strong>Marketing</strong><br />
495 <strong>Marketing</strong> Strategy<br />
325 Buyer Behavior<br />
350 Principles <strong>of</strong> Selling<br />
348 Integrated <strong>Marketing</strong><br />
Communications<br />
355 Direct <strong>Marketing</strong><br />
365 Principles <strong>of</strong> Direct <strong>Marketing</strong><br />
367 Principles <strong>of</strong> Global <strong>Marketing</strong><br />
370 Internet <strong>Marketing</strong><br />
425 Services <strong>Marketing</strong><br />
435 B2B Selling<br />
443 <strong>Marketing</strong> research<br />
446 Sales Management<br />
450 Advanced Pr<strong>of</strong>essional Selling<br />
455 Database <strong>Marketing</strong><br />
458 Internship in <strong>Marketing</strong><br />
495 <strong>Marketing</strong> Strategy<br />
Article evaluations<br />
Case studies, case analyses<br />
Presentations<br />
Research reports<br />
Sales or research<br />
Sales role-plays<br />
Other written assignments<br />
Article evaluations<br />
Case studies, case analyses<br />
Group Projects<br />
presentations<br />
Research reports<br />
Sales or research<br />
Sales role-plays<br />
Other written assignments<br />
Administered Writing<br />
Assessment (AWA)<br />
Article evaluations<br />
Case studies, case analyses<br />
Evaluation from University<br />
Formal business memo<br />
Letters to outside business<br />
Memo<br />
Personal reflection papers<br />
Research reports
Learning Objective #4: Oral Communication<br />
Demonstrate the ability to collect, organize, interpret, and coherently present information<br />
in oral format. Use situational appropriate grammar, language, and pr<strong>of</strong>essionalism to<br />
effectively convince/persuade an audience.<br />
Requirement: Oral Communications effectiveness form or Oral Presentation Rating<br />
form completed by the faculty member. If available, sales DVD/Video (optional)<br />
Learning Objective #5: <strong>Marketing</strong> Metrics<br />
Demonstrate an understanding <strong>of</strong> key marketing metrics and the ability to effectively<br />
utilize them in the analysis and solving <strong>of</strong> marketing problems. It is critical that students<br />
include an assignment where a discussion <strong>of</strong> the implications is part <strong>of</strong> the assignment.<br />
Examples <strong>of</strong> key metrics may include but are not limited to those relating to:<br />
<strong>Marketing</strong> Planning and Customers: market growth rates, market share, marketing<br />
cost per unit, customer acquisition costs, return on investment, and break-analysis<br />
Product, Price, Place, and Promotion Offerings: new product purchase rates, markup<br />
prices, advertising to sales ratios, gross rating points, response rates, conversion<br />
rates, costs per click, transactions per customer, average transaction size, and brand<br />
equity<br />
Sales Efforts: sales turnover rates, sales performance quotas, sales variances, and<br />
straight and pr<strong>of</strong>it-based commissions<br />
Requirements: 1 individual assignments plus 1 individual or group assignment<br />
Learning Objective #6: Work Effectively in Teams<br />
Be able to work effectively with a group <strong>of</strong> other individuals to accomplish a mutual goal<br />
and produce high quality outcomes. Demonstrate goal commitment, mutual respect,<br />
effective communication, flexibility, and productivity. Be able to identify benefits and<br />
difficulties <strong>of</strong> working in teams.<br />
Requirements: Team effectiveness rating form completed by the faculty member for<br />
whom the project was done and the corresponding team assignment or presentation<br />
325 Buyer Behavior<br />
348 Integrated <strong>Marketing</strong><br />
Communication<br />
350 Principles <strong>of</strong> Selling<br />
355 Direct <strong>Marketing</strong><br />
365 Principles <strong>of</strong> Retail <strong>Marketing</strong><br />
370 Internet <strong>Marketing</strong><br />
425 Services <strong>Marketing</strong><br />
435 B2B Selling<br />
443 <strong>Marketing</strong> Research<br />
446 Sales Management<br />
450 Advance Pr<strong>of</strong>essional Selling<br />
455 Database <strong>Marketing</strong><br />
495 <strong>Marketing</strong> Strategy<br />
348 Integrated <strong>Marketing</strong><br />
Communications<br />
350 Introduction to Sales<br />
355 Direct <strong>Marketing</strong><br />
365 Principles <strong>of</strong> Retail <strong>Marketing</strong><br />
367 Principles <strong>of</strong> Global <strong>Marketing</strong><br />
370 Internet <strong>Marketing</strong><br />
435 B2B Selling<br />
443 <strong>Marketing</strong> Research<br />
455 Database <strong>Marketing</strong><br />
495 <strong>Marketing</strong> Strategy<br />
325 Buyer Behavior<br />
348 Integrated <strong>Marketing</strong><br />
Communications<br />
350 Introduction to Sales<br />
355 Direct <strong>Marketing</strong><br />
365 Principles <strong>of</strong> Retail <strong>Marketing</strong><br />
367 Principles <strong>of</strong> Global <strong>Marketing</strong><br />
370 Internet <strong>Marketing</strong><br />
425 Services <strong>Marketing</strong><br />
435 B2B Selling<br />
443 <strong>Marketing</strong> research<br />
446 Sales Management<br />
450 Advanced Pr<strong>of</strong>essional Selling<br />
455 Database <strong>Marketing</strong><br />
495 <strong>Marketing</strong> Strategy<br />
Book Review<br />
Presentations <strong>of</strong> research<br />
Role-plays<br />
Sales presentations<br />
(DVD/Video)<br />
NB: DVD/Video must be cued<br />
to the correct point <strong>of</strong><br />
evaluation.<br />
Article evaluations<br />
Case studies, case analyses<br />
Group Projects<br />
Memo<br />
Research reports<br />
Other statistical analyses<br />
Other written assignments<br />
Any group project in a<br />
marketing class.
Learning Objective #7: Global <strong>Business</strong> Environment<br />
Demonstrate an understanding <strong>of</strong> the global forces that shape firms’ domestic and global<br />
strategies. Be able to analyze global potential through country analysis, which could<br />
include the political, cultural, economic, and legal environments; as well as strategy<br />
development and country risk/return.<br />
Requirement: 1 individual or group assignment<br />
Learning Objective #8: Ethical <strong>Business</strong> Practice Awareness<br />
Demonstrate an awareness <strong>of</strong> and a personal philosophy toward ethical business<br />
practices.<br />
Requirements: 1 individual or group assignment<br />
325 Buyer Behavior<br />
367 Principles <strong>of</strong> Global <strong>Marketing</strong><br />
495 <strong>Marketing</strong> Strategy<br />
325 Buyer Behavior<br />
350 Introduction to Sales<br />
365 Principles <strong>of</strong> Retail <strong>Marketing</strong><br />
370 Internet <strong>Marketing</strong><br />
425 Services <strong>Marketing</strong><br />
435 B2B Selling<br />
443 <strong>Marketing</strong> Research<br />
446 Sales Management<br />
450 Advance Pr<strong>of</strong>essional Selling<br />
495 <strong>Marketing</strong> Strategy<br />
Article evaluations<br />
Case studies, case analyses<br />
Memo<br />
Presentations<br />
Research reports<br />
Other written assignments<br />
Any written assignment on<br />
either a personal ethical<br />
philosophy statement or<br />
evaluation <strong>of</strong> business/firm<br />
ethics.