Marketing Student Portfolio Criteria - NIU College of Business

Learning Objective #4: Oral Communication
Demonstrate the ability to collect, organize, interpret, and coherently present information
in oral format. Use situational appropriate grammar, language, and professionalism to
effectively convince/persuade an audience.
Requirement: Oral Communications effectiveness form or Oral Presentation Rating
form completed by the faculty member. If available, sales DVD/Video (optional)
Learning Objective #5: Marketing Metrics
Demonstrate an understanding of key marketing metrics and the ability to effectively
utilize them in the analysis and solving of marketing problems. It is critical that students
include an assignment where a discussion of the implications is part of the assignment.
Examples of key metrics may include but are not limited to those relating to:
Marketing Planning and Customers: market growth rates, market share, marketing
cost per unit, customer acquisition costs, return on investment, and break-analysis
Product, Price, Place, and Promotion Offerings: new product purchase rates, markup
prices, advertising to sales ratios, gross rating points, response rates, conversion
rates, costs per click, transactions per customer, average transaction size, and brand
equity
Sales Efforts: sales turnover rates, sales performance quotas, sales variances, and
straight and profit-based commissions
Requirements: 1 individual assignments plus 1 individual or group assignment
Learning Objective #6: Work Effectively in Teams
Be able to work effectively with a group of other individuals to accomplish a mutual goal
and produce high quality outcomes. Demonstrate goal commitment, mutual respect,
effective communication, flexibility, and productivity. Be able to identify benefits and
difficulties of working in teams.
Requirements: Team effectiveness rating form completed by the faculty member for
whom the project was done and the corresponding team assignment or presentation
325 Buyer Behavior
348 Integrated Marketing
Communication
350 Principles of Selling
355 Direct Marketing
365 Principles of Retail Marketing
370 Internet Marketing
425 Services Marketing
435 B2B Selling
443 Marketing Research
446 Sales Management
450 Advance Professional Selling
455 Database Marketing
495 Marketing Strategy
348 Integrated Marketing
Communications
350 Introduction to Sales
355 Direct Marketing
365 Principles of Retail Marketing
367 Principles of Global Marketing
370 Internet Marketing
435 B2B Selling
443 Marketing Research
455 Database Marketing
495 Marketing Strategy
325 Buyer Behavior
348 Integrated Marketing
Communications
350 Introduction to Sales
355 Direct Marketing
365 Principles of Retail Marketing
367 Principles of Global Marketing
370 Internet Marketing
425 Services Marketing
435 B2B Selling
443 Marketing research
446 Sales Management
450 Advanced Professional Selling
455 Database Marketing
495 Marketing Strategy
Book Review
Presentations of research
Role-plays
Sales presentations
(DVD/Video)
NB: DVD/Video must be cued
to the correct point of
evaluation.
Article evaluations
Case studies, case analyses
Group Projects
Memo
Research reports
Other statistical analyses
Other written assignments
Any group project in a
marketing class.