Marketing Student Portfolio Criteria - NIU College of Business
Marketing Student Portfolio Criteria - NIU College of Business
Marketing Student Portfolio Criteria - NIU College of Business
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Learning Objective #7: Global <strong>Business</strong> Environment<br />
Demonstrate an understanding <strong>of</strong> the global forces that shape firms’ domestic and global<br />
strategies. Be able to analyze global potential through country analysis, which could<br />
include the political, cultural, economic, and legal environments; as well as strategy<br />
development and country risk/return.<br />
Requirement: 1 individual or group assignment<br />
Learning Objective #8: Ethical <strong>Business</strong> Practice Awareness<br />
Demonstrate an awareness <strong>of</strong> and a personal philosophy toward ethical business<br />
practices.<br />
Requirements: 1 individual or group assignment<br />
325 Buyer Behavior<br />
367 Principles <strong>of</strong> Global <strong>Marketing</strong><br />
495 <strong>Marketing</strong> Strategy<br />
325 Buyer Behavior<br />
350 Introduction to Sales<br />
365 Principles <strong>of</strong> Retail <strong>Marketing</strong><br />
370 Internet <strong>Marketing</strong><br />
425 Services <strong>Marketing</strong><br />
435 B2B Selling<br />
443 <strong>Marketing</strong> Research<br />
446 Sales Management<br />
450 Advance Pr<strong>of</strong>essional Selling<br />
495 <strong>Marketing</strong> Strategy<br />
Article evaluations<br />
Case studies, case analyses<br />
Memo<br />
Presentations<br />
Research reports<br />
Other written assignments<br />
Any written assignment on<br />
either a personal ethical<br />
philosophy statement or<br />
evaluation <strong>of</strong> business/firm<br />
ethics.