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The Coop in the Classroom - Park Slope Food Coop

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09-01-15 p 01-16 1/14/09 6:37 PM Page 5<br />

<strong>Park</strong> <strong>Slope</strong> <strong>Food</strong> <strong>Coop</strong>, Brooklyn, NY January 15, 2009 5<br />

ENVIRONMENTAL COMMITTEE REPORT<br />

<strong>Coop</strong> Water Wars<br />

<strong>The</strong> Epilogue, Part I<br />

By David Barouh, for <strong>the</strong> Environmental Committee<br />

<strong>The</strong> shadows sway and seem to say<br />

tonight we pray for water,<br />

Cool water.<br />

And way up <strong>the</strong>re He’ll hear our<br />

prayer and show us where <strong>the</strong>re’s<br />

water,<br />

Cool Water.<br />

—Old Cowboy Song<br />

At last April’s General<br />

Meet<strong>in</strong>g, <strong>the</strong><br />

<strong>Coop</strong> voted overwhelm<strong>in</strong>gly<br />

to discont<strong>in</strong>ue<br />

sell<strong>in</strong>g bottled water. Judg<strong>in</strong>g<br />

by this vote, many <strong>Coop</strong> members<br />

have taken to heart <strong>the</strong><br />

reality of a world of dim<strong>in</strong>ish<strong>in</strong>g<br />

fresh water resources and<br />

water scarcity, have reexam<strong>in</strong>ed<br />

bottled water’s role <strong>in</strong><br />

that world and have chosen to<br />

dr<strong>in</strong>k our renowned municipal<br />

water, regaled as among <strong>the</strong><br />

world’s f<strong>in</strong>est, ei<strong>the</strong>r straight<br />

up or through a water filter.<br />

One of <strong>the</strong> objections to<br />

<strong>the</strong> <strong>in</strong>itiative was that we<br />

picked on <strong>the</strong> wrong product.<br />

Instead of bottled water, why<br />

not target less healthy soft<br />

dr<strong>in</strong>ks, which also come <strong>in</strong><br />

pollut<strong>in</strong>g plastic conta<strong>in</strong>ers<br />

Public Resource or<br />

Commodity<br />

<strong>The</strong> answer is that <strong>the</strong>re’s no<br />

<strong>in</strong>frastructure <strong>in</strong> place that<br />

delivers soda to one’s tap. Our<br />

purpose was to dramatize <strong>the</strong><br />

political and social implications<br />

of giant mult<strong>in</strong>ational<br />

corporations controll<strong>in</strong>g and<br />

sell<strong>in</strong>g a vital public resource,<br />

and <strong>the</strong> threat this poses to <strong>the</strong><br />

delivery of safe, clean water to<br />

all, not just to those who can<br />

pay. To go beyond that would<br />

have been to act as judges of<br />

which compromises to modern<br />

<strong>in</strong>dustrial life are acceptable.<br />

<strong>The</strong> overwhelm<strong>in</strong>g support for<br />

<strong>the</strong> measure <strong>in</strong>dicated that<br />

most of <strong>the</strong> membership felt<br />

we hadn’t crossed that l<strong>in</strong>e.<br />

Our water <strong>in</strong>frastructure is<br />

and has traditionally been<br />

part of what are called <strong>the</strong><br />

Commons: land, resources<br />

and services adm<strong>in</strong>istered by<br />

governments on behalf of <strong>the</strong><br />

people and paid for by taxes.<br />

(Our own NYC water system is<br />

<strong>the</strong> world’s largest, and perhaps<br />

<strong>the</strong> most miraculous,<br />

be<strong>in</strong>g transported hundreds<br />

of miles to city taps almost<br />

exclusively by gravity.) Efforts<br />

to privatize <strong>the</strong> Commons<br />

have been among <strong>the</strong> most<br />

pernicious turn of events of<br />

<strong>the</strong> last quarter century,<br />

degrad<strong>in</strong>g <strong>the</strong> quality of life<br />

for <strong>the</strong> vast majority of people<br />

while enrich<strong>in</strong>g a relative few.<br />

English physician John<br />

Snow’s discovery that a<br />

cholera outbreak <strong>in</strong> 1854 London<br />

was caused by a s<strong>in</strong>gle<br />

neighborhood well, besides<br />

mark<strong>in</strong>g <strong>the</strong> birth of <strong>the</strong> science<br />

of epidemiology, dramatized<br />

<strong>the</strong> need to protect<br />

public water. If dr<strong>in</strong>k<strong>in</strong>g water<br />

comes from bottles sold by private<br />

entities, will governments<br />

feel any urgency about spend<strong>in</strong>g<br />

public resources to protect<br />

municipal water systems<br />

Whence Bottled Water<br />

<strong>The</strong> idea of bottl<strong>in</strong>g and sell<strong>in</strong>g<br />

water can be traced to <strong>the</strong><br />

European Spa phenomenon,<br />

as recounted <strong>in</strong> <strong>the</strong> book Bottlemania:<br />

How Water Went on<br />

Sale and Why We Bought It, by<br />

journalist (and <strong>Coop</strong> member)<br />

Elizabeth Royte. Health<br />

resorts were built around<br />

m<strong>in</strong>eral spr<strong>in</strong>gs thought to be<br />

<strong>the</strong>rapeutic, and it seemed<br />

quite natural for <strong>the</strong> spas to<br />

bottle and sell <strong>the</strong>ir ma<strong>in</strong><br />

attraction, at first to <strong>the</strong>ir visitors,<br />

and <strong>the</strong>n to wider commercial<br />

markets. In those<br />

days, <strong>the</strong> sell<strong>in</strong>g po<strong>in</strong>t was<br />

<strong>the</strong> supposed curative properties<br />

of <strong>the</strong> water.<br />

But also, as Royte writes <strong>in</strong><br />

Bottlemania:<br />

“Before chlor<strong>in</strong>e was<br />

understood to kill bacteria,<br />

people regularly got sick from<br />

dr<strong>in</strong>k<strong>in</strong>g river and lake water.<br />

If <strong>the</strong>y could afford it, <strong>the</strong>y<br />

drank bottled groundwater; if<br />

<strong>the</strong>y couldn’t, <strong>the</strong>y boiled bad<br />

water or drank cheap spirits.<br />

<strong>The</strong> widespread use of chlor<strong>in</strong>e<br />

<strong>in</strong> 1920—one of <strong>the</strong> most<br />

important advances <strong>in</strong> public<br />

health—dealt a near lethal<br />

blow to sales of spr<strong>in</strong>g and<br />

m<strong>in</strong>eral water <strong>in</strong> this country,<br />

but it set <strong>the</strong> stage for <strong>the</strong>ir<br />

comeback, based largely on<br />

snob appeal, sixty years<br />

later.” (p. 100.)<br />

<strong>The</strong> chic aspect of bottled<br />

water can be dated to <strong>the</strong><br />

explosion <strong>in</strong> sales <strong>in</strong> <strong>the</strong><br />

1980s. But bottled water had<br />

a follow<strong>in</strong>g earlier than that,<br />

perhaps concurrent with <strong>the</strong><br />

health consciousness of <strong>the</strong><br />

organic movement <strong>in</strong> <strong>the</strong><br />

1960s. Given <strong>the</strong> chemical<br />

treatment that public water<br />

systems undergo, bottlers<br />

cleverly employed advertis<strong>in</strong>g<br />

images of prist<strong>in</strong>e spr<strong>in</strong>gs to<br />

create <strong>the</strong> perception that<br />

bottled water was healthier<br />

than tap water. It only<br />

became evident later, with<br />

<strong>in</strong>vestigations like <strong>the</strong> landmark<br />

1999 Natural Resources<br />

Defense Council study “Pure<br />

Dr<strong>in</strong>k or Pure Hype,” that 25-<br />

40% of bottled water comes<br />

from municipal sources, and<br />

that, regardless of its source,<br />

bottled water is subject to as<br />

much if not more chemical<br />

and bacteriological contam<strong>in</strong>ation<br />

than tap water. And<br />

unlike municipal water, <strong>the</strong>re<br />

is no requirement for bottlers<br />

to reveal what’s actually <strong>in</strong><br />

<strong>the</strong>ir water.<br />

<strong>The</strong> political and environmental<br />

dimensions of bottled<br />

water were also not at first evident,<br />

given smaller sales and<br />

an <strong>in</strong>dustry populated by<br />

smaller <strong>in</strong>dependent bottlers.<br />

With <strong>the</strong> environmental movement<br />

still <strong>in</strong> its <strong>in</strong>fancy, and<br />

widespread awareness of pollution<br />

caused by <strong>the</strong> bottles<br />

still years away, <strong>the</strong> <strong>in</strong>dustry<br />

grew <strong>in</strong> tandem with grow<strong>in</strong>g<br />

health consciousness and<br />

demand for organic produce.<br />

With <strong>the</strong> cleverly marketed<br />

but now discredited notion<br />

(still of mysterious orig<strong>in</strong>) that<br />

we need eight glasses of water<br />

per day to meet our hydration<br />

needs (www.snopes.com/<br />

medical/myths/8glasses.asp),<br />

convenient access to water<br />

became all-important and<br />

sales exploded. Bottled water<br />

now assumed status and<br />

celebrity connotations. By <strong>the</strong><br />

‘90s, giant transnational corporations<br />

wanted <strong>in</strong> and<br />

started buy<strong>in</strong>g out many <strong>in</strong>dependent<br />

bottlers until a small<br />

number of giants controlled<br />

most of <strong>the</strong> market. Although<br />

many people recognized <strong>the</strong><br />

practical convenience and<br />

economic sense of buy<strong>in</strong>g<br />

water filters to assuage concerns<br />

about <strong>the</strong> quality or<br />

taste of tap water, by <strong>the</strong>n bottled<br />

water chic was firmly<br />

entrenched.<br />

Meanwhile, water founta<strong>in</strong>s<br />

seemed to be disappear<strong>in</strong>g<br />

from public places. One<br />

might draw a parallel to <strong>the</strong><br />

disappearance of perfectly<br />

functional trolleys and o<strong>the</strong>r<br />

public transportation systems<br />

<strong>in</strong> urban sett<strong>in</strong>gs, now <strong>in</strong>famously<br />

tied to <strong>the</strong> conspiratorial<br />

actions of oil companies<br />

and car maker General Motors<br />

to change <strong>the</strong> face of American<br />

transportation.<br />

But <strong>in</strong> recent years, with<br />

efforts such as <strong>the</strong> 1999<br />

NRDC study, <strong>the</strong> well has<br />

been poisoned for <strong>the</strong> bottled<br />

water <strong>in</strong>dustry. <strong>The</strong> dogs<br />

of war have been unleashed,<br />

as communities fight aga<strong>in</strong>st<br />

water bottlers and privateers,<br />

and <strong>the</strong> bottlers <strong>in</strong>stitute various<br />

public relation (a.k.a.<br />

“greenwash<strong>in</strong>g”) campaigns<br />

to salvage <strong>the</strong>ir image and<br />

<strong>the</strong>ir bus<strong>in</strong>ess. ■<br />

Part Two of this article will<br />

cover <strong>the</strong> grow<strong>in</strong>g worldwide<br />

struggle aga<strong>in</strong>st <strong>the</strong> corporate<br />

water giants and <strong>the</strong> effort to preserve<br />

public control of <strong>the</strong> world’s<br />

fresh water resources.<br />

Read <strong>the</strong> Gazette while you’re stand<strong>in</strong>g on l<strong>in</strong>e OR onl<strong>in</strong>e at www.foodcoop.com

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