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Download PDF - Fair Play For Children

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Chapter 6:<br />

Sustaining and embedding play<br />

Introduction<br />

6.1<br />

6.2<br />

6.3<br />

<strong>Play</strong> has historically had a low profile in many local services. The Department for Culture, Media<br />

and Sport publication Time for <strong>Play</strong> (2006) 34 recommended that local authorities and other local<br />

strategic partners give play a much greater profile and priority in future than they had in the past.<br />

Government wants the investment it is making to have a lasting impact and this can only be<br />

achieved through play provision being shared and managed by communities and local<br />

authorities and their strategic partners. <strong>Play</strong> needs greater prioritisation locally, the skills and<br />

capacity of the play workforce need to be increased, and play provision included in local<br />

authority policies and performance management.<br />

This embedding of play in local policy has already begun. In response to the BIG Lottery<br />

<strong>Children</strong>’s <strong>Play</strong> initiative, nearly all unitary and district authorities now have a play strategy in<br />

place 35 . This chapter sets out our proposals for ensuring this momentum continues, and that<br />

play is prioritised at a local level, and many local areas already offer a variety of exciting places<br />

for children to play.<br />

Vision<br />

6.4<br />

We propose to sustain and embed play by:<br />

a. introducing a play indicator to the national indicator set to encourage all authorities to<br />

prioritise delivery of better play opportunities<br />

b. using our new funding to drive high-level planning and partnerships on play locally,<br />

including the routine involvement of communities;<br />

c. recognising play as an element of the responsibilities of <strong>Children</strong>’s Trusts, Directors of<br />

<strong>Children</strong>’s Services, and local authority Chief Executives, and highlighting how local<br />

strategic partnerships can support play;<br />

d. investigating how Primary Care Trusts can contribute to the play agenda;<br />

34 http://www.culture.gov.uk/NR/rdonlyres/6113A6E7-458B-4D58-894D-9AAA62CACD01/0/DCMS<strong>Play</strong>Report.pdf<br />

35 Guidance to local authorities on preparing strategies for improving children’s play opportunities was published by <strong>Play</strong>England in 2006. See http://<br />

www.playengland.org.uk/downloads/pdf/planning_for_play.pdf.<br />

<strong>Fair</strong> <strong>Play</strong>: A consultation on the play strategy<br />

51

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