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Date: November 18, 2010 To: All US Jaguar Dealers From: Sharon ...

Date: November 18, 2010 To: All US Jaguar Dealers From: Sharon ...

Date: November 18, 2010 To: All US Jaguar Dealers From: Sharon ...

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Exhibit 1<br />

<strong>Jaguar</strong> Premium Plan Pricing<br />

IMN Loyalty Driver – Service Fees (Monthly – Based on 12 Month Term)<br />

Standard - List<br />

<strong>Jaguar</strong> Dealer<br />

Initial Set Up Fee: $500 Waived<br />

Monthly Fees:<br />

Base eNewsletter: $600 Included<br />

DriveLiveTV Video TM: $250 Included<br />

Show Your Phone TM Text Coupons : $200 Included<br />

SmartPhone Module: $ 70 Included<br />

<strong>To</strong>tal Monthly Fee: $1,120 $599<br />

<strong>Jaguar</strong> Dealer Monthly Program Price: $599<br />

Does not include any applicable taxes<br />

Includes <strong>Jaguar</strong> Sponsorship Rebate – See IMN Service Agreement for details<br />

<strong>Jaguar</strong>-Funded Support:<br />

December <strong>2010</strong> Edition* – <strong>Jaguar</strong> contributes $599 per enrolled dealer<br />

o <strong>Jaguar</strong> Dealer Cost - December <strong>2010</strong>: $ 0<br />

<br />

Jan, Feb & Mar 2011 Editions** – <strong>Jaguar</strong> contributes $100/mo<br />

o <strong>Jaguar</strong> Dealer Cost – Jan, Feb & Mar 2011: $499<br />

* <strong>To</strong> take advantage of this offer, you must enroll in IMN’s Loyalty Driver by <strong>November</strong> 30, <strong>2010</strong>.<br />

** <strong>To</strong> take advantage of this offer you must enroll in IMN’s Loyalty Driver by December 31, <strong>2010</strong>.<br />

Note: <strong>Jaguar</strong>-funded support will be credited to the <strong>Jaguar</strong> Dealer Statement.<br />

Additional Fees (monthly):<br />

Adding Land Rover Content: $250<br />

Included Features<br />

• Custom branded design and construction of a<br />

master template for your eNewsletter<br />

• Design masthead and navigation/link buttons<br />

• Dealer specific content, offers and coupons<br />

• <strong>Jaguar</strong>-specific new car and parts/service<br />

content<br />

• DriveLiveTV Video - featuring <strong>Jaguar</strong><br />

product reviews<br />

• <strong>Jaguar</strong> lifestyle content<br />

• Show Your Phone -- text messaging + mobile<br />

coupons<br />

• Smart phone module<br />

• Social networking module<br />

• Up to 30,000 email addresses for eNewsletter<br />

deployment<br />

• Web-Based Training for dealers<br />

JDMP Reimbursement Guidelines Based on eNewsletter structure:<br />

Structure<br />

Monthly<br />

Fee*<br />

JDMP<br />

Reimbursement<br />

(%)<br />

JDMP<br />

Reimbursement<br />

($)<br />

<strong>Jaguar</strong> Only $599 100% $599<br />

JLR Combined $849 50% $425

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