Date: November 18, 2010 To: All US Jaguar Dealers From: Sharon ...

Q: It’s a great product/concept but my managers will never get comfortable using the
data and providing monthly content for the eNewsletter.
A: The newsletter is fully-managed by IMN and turnkey…meaning it can go out each month
“as is”. We recommend that you add content, and your personal touch, but it is not required
for the eNewsletter to be effective.
Q: We currently use another eNewsletter provider. Why make a change
A: IMN currently has over 2,000 dealers using Loyalty Driver. We are the #1 eNewsletter
provider in the industry supplying state-of-the-art features and best-in-class content for auto
retailers
Our analytical capabilities are far superior to others
Our close relationships with all the major ISPs and our ability to deliver
eNewsletters to consumers’ email in-boxes are far superior to what another
company can provide. We consistently maintain deliver rates of 99%+.
You will also receive all the Jaguar-specific features and marketing support outlined in the
Program Announcement.
Q: We already do our own e-mailing with our CRM system ...and it's free. Why pay for
your service
A: Static email blasts are inexpensive, but they are also less effective. eNewsletters are a
powerful and highly engaging communications tool that generate sales revenues and build
customer loyalty for your dealership. The Loyalty Driver eNewsletter provides a single
platform for your new car sales, pre-owned sales and parts/service profit centers to work
together and engage with customers… without burning out or over using your database.
Q: My database is too small. I have less than 1,000 e-mails in my database
A: You must ask the right questions. Does your database include service prospects, customers,
web leads etc It should include e-mails from every source. IMN offers an e-mail append that
can find e-mail address for 10–15% of the people in your database. This is all the more reason
why you need IMN Loyalty Driver. The ability to share your monthly eNewsletter with anyone
and the social networking features of the eNewsletter allow new prospects to sign up for your
eNewsletter every month.
Q: What about JNA’s other internet marketing initiatives
A: IMN’s Loyalty Driver eNewsletter is designed to drive traffic to all of the dealer’s profit
centers and will serve to complement existing JNA marketing initiatives.
Q: What if I want additional information or have questions regarding Loyalty Driver
A: Included with the dealer announcement letter you received a roster of IMN Sales
Professionals. We urge you to contact the IMN Sales Manager responsible for your Market.
November 18, 2010
- 3 - IMN confidential