Date: November 18, 2010 To: All US Jaguar Dealers From: Sharon ...
Date: November 18, 2010 To: All US Jaguar Dealers From: Sharon ...
Date: November 18, 2010 To: All US Jaguar Dealers From: Sharon ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Exhibit 3<br />
Loyalty Driver eNewsletter Program<br />
Dealer FAQs<br />
Q: Does the program qualify for reimbursement under JDMP (<strong>Jaguar</strong> Dealer Marketing<br />
Program)<br />
A: YES…<strong>Jaguar</strong> dealers who do a <strong>Jaguar</strong> exclusive eNewsletter will receive 100%<br />
reimbursement through JDMP.<br />
Q: Are <strong>Jaguar</strong> dealers receiving special pricing with the JNA endorsed program<br />
A: YES…JNA has negotiated a special rate for <strong>Jaguar</strong> dealers to save in a great many ways!<br />
• First, the initial eNewsletter setup fee is waived… a savings of $500.<br />
• Second, the monthly cost is just $699, which includes added-value features: Show<br />
Your Phone text coupons along with, DriveLiveTV video and a SmartPhone<br />
Module. Regular price is $1,120, <strong>Jaguar</strong> dealer’s savings is $421 per month.<br />
• Third, a special <strong>Jaguar</strong> Sponsorship rebate -- $100 per month -- for first 12-months<br />
has also been provided.<br />
Bottom-line… the monthly cost is just $599…. and is reimbursable through JDMP<br />
Q: What additional support is JNA contributing<br />
A: <strong>To</strong> support the <strong>Jaguar</strong> Platinum Celebration campaign and to ensure fast start success for<br />
all <strong>Jaguar</strong> dealers, JNA is covering 100% of enrolled dealers’ December eNewsletter costs..<br />
<strong>To</strong> take advantage of this offer, your dealership must be enrolled in the program by COB<br />
<strong>November</strong> 30.<br />
<strong>Jaguar</strong> is also providing a $100 subsidy/month toward January, February and March 2011<br />
dealer eNewsletters. This incentive will be provided to all enrolled dealers as of December 31.<br />
Additionally, <strong>Jaguar</strong> has negotiated a subscription for a supplemental eNewsletter<br />
communications feature known as OEM Spotlight. This feature will be used to create and<br />
support <strong>Jaguar</strong> marketing to drive sales to your dealership.<br />
Q: What about JLR “dual” dealerships<br />
A: Your <strong>Jaguar</strong> eNewsletter effectiveness is maximized when targeted to <strong>Jaguar</strong> enthusiasts,<br />
owners and prospects. Therefore, it’s strongly recommended to maintain the content focused<br />
solely on your <strong>Jaguar</strong> audience. Recognizing that smaller non-metro JLR duals will need<br />
an alternative, a JLR combined eNewsletter is eligible for 50% reimbursement through JDMP.<br />
The additional monthly fee to add Land Rover content is $250.<br />
- 1 - IMN confidential
Change language