Annual Report 2010-2011 - Tourism Australia
Annual Report 2010-2011 - Tourism Australia
Annual Report 2010-2011 - Tourism Australia
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Destination Development<br />
The Destination Development division is a<br />
key part of <strong>Tourism</strong> <strong>Australia</strong>’s 2020 <strong>Tourism</strong><br />
Industry Potential strategy and is responsible<br />
for identifying and delivering opportunities<br />
for industry growth. The division builds<br />
the international travel industry’s ability<br />
to confidently market and sell <strong>Australia</strong><br />
by supporting focused <strong>Australia</strong>n industry<br />
development initiatives.<br />
There are four key teams in the Destination Development<br />
division: Industry Events, Industry Development,<br />
Investment Attraction and Aviation Development.<br />
40 Destination Development
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