Tracks and Treads - Finning Canada
Tracks and Treads - Finning Canada
Tracks and Treads - Finning Canada
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fall 2008 Volume 48, No. 3<br />
Publisher<br />
Ruth Kelly<br />
rkelly@venturepublishing.ca<br />
aSSociate Publisher<br />
Daska Davis<br />
ddavis@venturepublishing.ca<br />
Executive Editor<br />
Jeff Howard<br />
jhoward@finning.ca<br />
eDitor<br />
Mifi Purvis<br />
mpurvis@venturepublishing.ca<br />
eDitorial Advisors<br />
Danna Beatty, Crystal Chokshi,<br />
Brad Ledig, Michelle Loewen,<br />
Patrick King<br />
art director<br />
Charles Burke<br />
cburke@venturepublishing.ca<br />
design intern<br />
Rodrigo López Orozco<br />
Production COORDINATOR<br />
Betty-Lou Smith<br />
Production technician<br />
Geoff Cwiklewich<br />
Letters & Feedback<br />
A NOTABLE STORY: Your 75th anniversary issue is a great<br />
read – it’s interesting, informative, fun, as well as being a<br />
microcosm of Western <strong>Canada</strong>’s history for the past 75 years.<br />
Congratulations.<br />
My interest in Caterpillar began in 1973 when I joined Hewitt<br />
Equipment as secretary to Mr. Robert Hewitt. Later, I also wrote<br />
their company magazines. I then moved to Edmonton <strong>and</strong> wrote<br />
the company magazines for R. Angus Alberta Ltd. The Cat years<br />
were the best of my working life.<br />
The only thing I would take issue with is your use of the word<br />
“notorious” to describe the epic Antarctic rescue by Kenn Borek<br />
Air pilots in 2001. That journey <strong>and</strong> rescue in unbelievable cold<br />
<strong>and</strong> total darkness was a tremendous Canadian achievement.<br />
Jane Horsburgh, Salt Spring Isl<strong>and</strong>, British Columbia<br />
Thanks, Jane. You are quite right. “Notorious” means widely<br />
known, but unfavourably so. We should have used the word<br />
“notable,” meaning widely known, but in the favourable sense.<br />
Borek pilot Sean Loutitt’s l<strong>and</strong>ing at the South Pole was<br />
indeed notable or, as you say, tremendous. In a pitch black<br />
Antarctic winter’s night, on a runway lit by burning oil barrels,<br />
Loutitt’s Twin Otter touched down at temperatures of -60˚C to<br />
rescue the Antarctic base’s ailing physician to carry him to<br />
medical treatment. – Editors<br />
circulation coordinator<br />
Am<strong>and</strong>a Damman<br />
circulation@venturepublishing.ca<br />
aDvertising representative<br />
Anita McGillis<br />
amcgillis@venturepublishing.ca<br />
Contributing Writers<br />
Robin Brunet, Dave DiCenzo, Katherine Fawcett,<br />
Keith Haddock, Rick Overwater, Jim Stirling,<br />
Shannon Sutherl<strong>and</strong>, Jim Veenbaas<br />
Contributing PHOTOGRAPHERS<br />
<strong>and</strong> illustrators<br />
Dwight Arthur, Tim Bailey, John McDougall, Chris Pyle,<br />
Kelly Redinger, Rick Tolhurst, Chip Zdarsky<br />
<strong>Tracks</strong> & <strong>Treads</strong> is published to provide its readers<br />
with relevant business, technology, product <strong>and</strong> service<br />
information in a lively <strong>and</strong> engaging manner.<br />
<strong>Tracks</strong> & <strong>Treads</strong> is published for<br />
<strong>Finning</strong> (<strong>Canada</strong>) by<br />
Venture Publishing Inc.<br />
10259-105 Street<br />
Edmonton, Alberta T5J 1E3<br />
Phone: 780-990-0839<br />
Fax: 780-425-4921<br />
Contents © 2008 by <strong>Finning</strong> (<strong>Canada</strong>)<br />
No part of this publication should be<br />
reproduced without written permission.<br />
To the rescue: Borek Air in Antarctica<br />
Tell us what you think<br />
<strong>Tracks</strong> & <strong>Treads</strong> would love to hear from you. Tell us what you think<br />
of the magazine’s stories, columns <strong>and</strong> look, so that we can improve<br />
it <strong>and</strong> make it a more interesting read.<br />
Send your comments to executive editor Jeff Howard by e-mail at<br />
jhoward@finning.ca or the old-fashioned way to: Jeff Howard, <strong>Tracks</strong> & <strong>Treads</strong>,<br />
<strong>Finning</strong> (<strong>Canada</strong>), 16830 – 107 Avenue, Edmonton, Alberta T5P 4C3<br />
www.finning.ca<br />
www.finning.ca Fall 2008 • tracks & treads