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Tracks and Treads - Finning Canada

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fall 2008 Volume 48, No. 3<br />

Publisher<br />

Ruth Kelly<br />

rkelly@venturepublishing.ca<br />

aSSociate Publisher<br />

Daska Davis<br />

ddavis@venturepublishing.ca<br />

Executive Editor<br />

Jeff Howard<br />

jhoward@finning.ca<br />

eDitor<br />

Mifi Purvis<br />

mpurvis@venturepublishing.ca<br />

eDitorial Advisors<br />

Danna Beatty, Crystal Chokshi,<br />

Brad Ledig, Michelle Loewen,<br />

Patrick King<br />

art director<br />

Charles Burke<br />

cburke@venturepublishing.ca<br />

design intern<br />

Rodrigo López Orozco<br />

Production COORDINATOR<br />

Betty-Lou Smith<br />

Production technician<br />

Geoff Cwiklewich<br />

Letters & Feedback<br />

A NOTABLE STORY: Your 75th anniversary issue is a great<br />

read – it’s interesting, informative, fun, as well as being a<br />

microcosm of Western <strong>Canada</strong>’s history for the past 75 years.<br />

Congratulations.<br />

My interest in Caterpillar began in 1973 when I joined Hewitt<br />

Equipment as secretary to Mr. Robert Hewitt. Later, I also wrote<br />

their company magazines. I then moved to Edmonton <strong>and</strong> wrote<br />

the company magazines for R. Angus Alberta Ltd. The Cat years<br />

were the best of my working life.<br />

The only thing I would take issue with is your use of the word<br />

“notorious” to describe the epic Antarctic rescue by Kenn Borek<br />

Air pilots in 2001. That journey <strong>and</strong> rescue in unbelievable cold<br />

<strong>and</strong> total darkness was a tremendous Canadian achievement.<br />

Jane Horsburgh, Salt Spring Isl<strong>and</strong>, British Columbia<br />

Thanks, Jane. You are quite right. “Notorious” means widely<br />

known, but unfavourably so. We should have used the word<br />

“notable,” meaning widely known, but in the favourable sense.<br />

Borek pilot Sean Loutitt’s l<strong>and</strong>ing at the South Pole was<br />

indeed notable or, as you say, tremendous. In a pitch black<br />

Antarctic winter’s night, on a runway lit by burning oil barrels,<br />

Loutitt’s Twin Otter touched down at temperatures of -60˚C to<br />

rescue the Antarctic base’s ailing physician to carry him to<br />

medical treatment. – Editors<br />

circulation coordinator<br />

Am<strong>and</strong>a Damman<br />

circulation@venturepublishing.ca<br />

aDvertising representative<br />

Anita McGillis<br />

amcgillis@venturepublishing.ca<br />

Contributing Writers<br />

Robin Brunet, Dave DiCenzo, Katherine Fawcett,<br />

Keith Haddock, Rick Overwater, Jim Stirling,<br />

Shannon Sutherl<strong>and</strong>, Jim Veenbaas<br />

Contributing PHOTOGRAPHERS<br />

<strong>and</strong> illustrators<br />

Dwight Arthur, Tim Bailey, John McDougall, Chris Pyle,<br />

Kelly Redinger, Rick Tolhurst, Chip Zdarsky<br />

<strong>Tracks</strong> & <strong>Treads</strong> is published to provide its readers<br />

with relevant business, technology, product <strong>and</strong> service<br />

information in a lively <strong>and</strong> engaging manner.<br />

<strong>Tracks</strong> & <strong>Treads</strong> is published for<br />

<strong>Finning</strong> (<strong>Canada</strong>) by<br />

Venture Publishing Inc.<br />

10259-105 Street<br />

Edmonton, Alberta T5J 1E3<br />

Phone: 780-990-0839<br />

Fax: 780-425-4921<br />

Contents © 2008 by <strong>Finning</strong> (<strong>Canada</strong>)<br />

No part of this publication should be<br />

reproduced without written permission.<br />

To the rescue: Borek Air in Antarctica<br />

Tell us what you think<br />

<strong>Tracks</strong> & <strong>Treads</strong> would love to hear from you. Tell us what you think<br />

of the magazine’s stories, columns <strong>and</strong> look, so that we can improve<br />

it <strong>and</strong> make it a more interesting read.<br />

Send your comments to executive editor Jeff Howard by e-mail at<br />

jhoward@finning.ca or the old-fashioned way to: Jeff Howard, <strong>Tracks</strong> & <strong>Treads</strong>,<br />

<strong>Finning</strong> (<strong>Canada</strong>), 16830 – 107 Avenue, Edmonton, Alberta T5P 4C3<br />

www.finning.ca<br />

www.finning.ca Fall 2008 • tracks & treads

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