Strong Start Workbook - Arbonne

Marketing Your Business
Arbonnize your home.
Keep Arbonne products
visible in your house.
Be sure your
name, phone and
e-mail are on every
catalogue, order form,
sample … etc.
Keep some Arbonne
samples in your car at
all times.
Like any business, your personal Arbonne business
needs marketing to succeed. What does that
mean Marketing is simply the collection of activities
you perform to be sure that people know about
your business: what it is, what it offers and how they
can become part of it. This is an area where you can
experiment, try new things and let your entrepreneurial
spirit and creativity shine!
You’ve identified the goals you’re working toward, and
you’ve laid out the time you’re going to allot to your
business. Now it’s time to find and reach the people
who will help you succeed, as Clients, Preferred
Clients, Hosts and Business Builders.
Remember, your personal “I” story (your 30-second
commercial) is an important tool as you set out to
25 Ways to Market Your Arbonne Business
Share both
the Preferred
Client and Consultant
opportunity at each
Group Presentation
and One-on-One
Meeting.
1
Take Arbonne
products on vacation
with you and offer to let
people try them.
6
Host a Group
Presentation in your
home to introduce your
new business.
2
Leave
flyers or business
cards at doctor’s and
dentist’s offices as well
as salons … always gain
permission first.
7
Carry the Arbonne
Consultant Calendar
and Activity Tracker with
you everywhere you go …
let people see it.
3
Register for a booth at
community fairs
and festivals.
8
market your business. While Arbonne does not require
you to purchase products for personal use, the most
effective way to build your “I” story is to become a
“product-of-the-product.” As you and your family use
and enjoy Arbonne products all over your home, you’ll
build that story and become increasingly effective at
recommending Arbonne products for all your Clients.
As you do, your appreciation for what your Arbonne
business can do for your life will grow, and that will also
make your “I” story more compelling.
Once your creative juices are flowing, you’ll discover all
kinds of ways to market your new Arbonne business.
Let’s kick-start the process with this list of 25 ways to
market your business.
Post your Arbonne
Business Card on any
available bulletin board.
4
Give Arbonne products
as gifts to teachers,
staff and coaches, with
business info attached.
9
Create a list of 100
people you know and
let them know you’re in
business! (see page 23)
5
Become a Fan
of Arbonne on the
company’s Facebook
page.
10
11
Send your spouse
to work with sample
products with business
info attached.
16
Mention Arbonne
in your Facebook
status, but don’t sell
products online except
through your
MyArbonne.com site.
21
Network with the local
PTA/PTO and parent
groups in town.
12
Offer Arbonne
products to business
owners for corporate giftgiving
to employees
and clients.
17
Include
“Arbonne
Independent
Consultant,” your
Arbonne ID and your
MyArbonne.com address
underneath your name
in e-mails.
22
13
Ask for referrals:
“Who do you know
who might be interested
in learning more about
Arbonne”
18
Give a
sample and a
business card to
people you meet every
day – grocery clerk, dry
cleaner, restaurant
server, bank teller, etc.
23
Introduce Arbonne
to anyone who comes
to your home — UPS,
cleaners, contractors, etc.
14
Be sure
your home phone
and cell phone voicemail
recordings sound
professional and include
“Arbonne Independent
Consultant.”
19
Let your neighbors
know about your new
business – give each
one a sample and
a catalogue.
24
15
Create a
MyArbonne.com
website for selling
products online.
20
Wear Arbonne
logo items and/or carry
an Arbonne logo tote
bag. (Earn one as your
Month One reward!)
25
Remember, Arbonne’s Policies & Procedures Manual provides guidelines that you must follow when marketing your Arbonne business.
Please carefully review this manual to understand which marketing practices are compliant with Arbonne’s policies. If you have any questions,
Arbonne’s Compliance Department is always available to you for guidance.
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