Training Manual on Gender Sensitivity and CEDAW

Unit One: Gender Sensitivity <strong>Training</strong>
• Advertising often uses sexualized images to sell male-oriented products
(e.g., White Castle whisky commercial or Anzhal car paint). Women are
dehumanized, portrayed as commodities and sexual objects to be used
and discarded (e.g., Kinse Anyos print ad), while men are shown
“pursuing” women in a variety of professions or sports.
iii. Religion –
Gendering process occurs through:
• Doctrines
• Structure or hierarchy
• Symbolism
• And sometimes through unofficial religious interpretation
iv. Language -
• The most subtle but most pervasive form of gender socialization. It is
difficult to separate the way we speak from our thought process, so the
use of sexist language, even if unwitting, will inevitably lead to changes
in how we perceive gender.
• THEREFORE SEXIST LANGUAGE IS A POWERFUL TOOL TO
MAINTAIN GENDER IDEOLOGY
• A detailed treatment of this pervasive form of gender socialization is
presented in UNIT TWO on GENDER-FAIR LANGUAGE.
Topic 5: Case Studies
The case studies found in Appendix A should be used in conjunction with UNIT TWO –
Gender Fair Language and UNIT THREE – CEDAW AND THE COURTS.
Unit One Endnotes:
1 Reference Text: Dionisio, Eleanor R, More Alike Than Different : Women, Men and Gender As
Social Construction (Occasional Paper No. 3, National Commission on the Role of Filipino,
1993). Specific citations have been omitted.
2 Id.
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