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The international <strong>plastics</strong> magazine from <strong>BASF</strong><br />

Sports:<br />

Faster, higher, stronger<br />

Honeywell:<br />

Everything properly packaged<br />

Construction:<br />

The cactus on the roof<br />

<strong>plastics</strong> 1/20<strong>04</strong><br />

www.<strong>plastics</strong>-magazine.com<br />

<strong>BASF</strong> <strong>Plastics</strong><br />

key to your success


<strong>Plastics</strong> and sport<br />

Faster, Higher, Stronger<br />

Wheels that meant the world<br />

Announcements<br />

A new look for <strong>BASF</strong><br />

European old car law<br />

Network for Europe<br />

Omnexus/Redistribution of task<br />

VDI <strong>Plastics</strong> Innovation<br />

Prize Awarded<br />

Concentrating on our strengths<br />

Cooperation, Competence,<br />

Consistency<br />

Improving efficiency with Colorflexx ®<br />

With patience and endurance<br />

Bella Plastica d’Italia<br />

Ecoflex ® for the bag from the<br />

fertile fields<br />

Smooth running on safe track<br />

Inconspicuous and yet<br />

indispensable<br />

Little figures make it big<br />

<strong>BASF</strong> and Honeywell –<br />

combined strength<br />

Marketplace Capron ®<br />

Design in the<br />

engine compartment<br />

Custom fit for everybody<br />

Lightweight, strong and versatile<br />

in terms of design<br />

They all have one thing in common<br />

A kettle proves its mettle<br />

<strong>BASF</strong> takes over Ticona’s polyamide<br />

6.6 business<br />

Getting greener…from the top<br />

A smoother ride for cyclists<br />

Something new on the Western front<br />

Always worth giving in to temptation<br />

A foam that flies all over the world<br />

Polystyrene Speciality to Spartech<br />

Joint Venture for PBT Production<br />

Fax reply<br />

Editor<br />

Contents 2<br />

Page<br />

02<br />

08<br />

10<br />

10<br />

11<br />

11<br />

11<br />

12<br />

13<br />

14<br />

15<br />

16<br />

18<br />

20<br />

21<br />

22<br />

24<br />

26<br />

26<br />

27<br />

27<br />

28<br />

29<br />

30<br />

32<br />

33<br />

34<br />

34<br />

35<br />

35<br />

35<br />

35<br />

Faster,<br />

Higher,<br />

Stronger<br />

The Olympic motto Citius, Altius, Fortius or, in English<br />

“Faster, Higher, Stronger” is the talk of town once<br />

again. And this does not apply only to Athens in<br />

20<strong>04</strong>. The spring sun has hardly driven the winter away and<br />

droves of joggers, walkers and inline skaters are out and<br />

about, trying to lose the few extra pounds gained over the<br />

winter. One trend follows the next. Inline skaters have<br />

become a familiar sight, while Nordic walking is still a thing<br />

of the future. Whether trendy or not, sports without <strong>BASF</strong><br />

<strong>plastics</strong> are hardly conceivable.<br />

The colloquial expression is “couch potato”. It describes us when<br />

we struggle to overcome our inertia to get off the couch, go out and<br />

get our hearts pumping with a sport. Europeans dig deep into their<br />

wallets in the fight against this innate laziness: 36.25 billion euros.<br />

This is how much they paid out for sporting<br />

goods last year. The European Association of<br />

Sporting Goods Retailers sees a future that is<br />

“rosier than anything we have seen in a long<br />

time”. Movement is the one thing all buyers<br />

have in common – be it running, walking, gliding<br />

or sailing. <strong>Plastics</strong> make all of this easier.<br />

Ranging from impact absorption in shoes, UV


3<br />

Title<br />

Gliding and bouncing: kickboards are<br />

great fun to ride and are no longer<br />

used only by the pioneers of the scene<br />

on the half pipe ramp. They have<br />

become a versatile means of transportation<br />

for everyone. They run on<br />

wheels made of <strong>BASF</strong>’s polyurethanes.


Dear Readers,<br />

Soon we will once again see the ecstasy<br />

of victory and the agony of defeat. The<br />

TV will be on non-stop when the whistle<br />

is blown to mark the beginning of the<br />

European Soccer Championships in Portugal<br />

or when the Olympic torch burns<br />

brightly above Athens. In this issue of<br />

“<strong>plastics</strong>”, we would like to whet your<br />

appetite for these major events but in<br />

particular, we want to kindle your interest<br />

in being active. “<strong>plastics</strong>” had a look<br />

around the world of sports and discovered<br />

that <strong>plastics</strong> have not only replaced<br />

traditional materials, but have also paved<br />

the way for new and trendy types of<br />

sports to break through. This is where<br />

we find people like Titus Dittmann, who<br />

has become synonymous with skateboarding.<br />

Entrepreneur of the Year in<br />

20<strong>01</strong>, he gives us a glimpse backstage<br />

and makes one point very clear: <strong>plastics</strong><br />

get his world rolling. But we also have<br />

other topics in store to leave you clamoring<br />

for more. Such as the extrusion<br />

products <strong>BASF</strong> took over from<br />

Honeywell that are now part of a uniform<br />

global product portfolio.<br />

Enjoy your reading.<br />

The Editors<br />

<strong>plastics</strong> inside<br />

Title 4<br />

resistance in sportswear, abrasion resistance<br />

for wheels all the way to impact and<br />

scratch resistance for skis and snowboards.<br />

When it comes to function, <strong>plastics</strong> have<br />

long since replaced leather, rubber, textile<br />

and wood in sports gear.<br />

Shoes – a<br />

high-tech product<br />

Although doing sports does wonders for<br />

the body, the feet sometimes pay the price.<br />

This is where special <strong>plastics</strong> such as Elastollan<br />

® – a thermoplastic polyurethane (TPU)<br />

made by the <strong>BASF</strong> subsidiary Elastrogran –<br />

come to the rescue. This material can be<br />

found in soles and toe caps as well as in<br />

the reinforcing and damping elements of<br />

high-quality sports shoes. This TPU is more<br />

flexible, sturdy and durable than most other<br />

<strong>plastics</strong>. What<br />

ther-<br />

Holding firm, that is<br />

the crux. Ski manufacturers<br />

need<br />

extremely scratchresistant<br />

and UVstable<br />

<strong>plastics</strong> for<br />

the surface of their<br />

skis and snowboards.<br />

moplastic polyurethanes have to be able to<br />

withstand can be seen in the testing labs of<br />

major manufacturers such as adidas and<br />

Nike. There, to test its flexibility at low temperatures,<br />

a sole is bent to an angle of 90°<br />

40,000 times at a temperature of 20°C<br />

[minus 4°F], explains Martin Vallo, customer<br />

representative for TPU shoe applications.<br />

The objective here is to prevent the soles<br />

from breaking during use or the material<br />

from cracking too soon. In fact, the good<br />

old sneakers have become high-tech products,<br />

comprising up to 31 different construction<br />

elements. “Using the right material<br />

is decisive for a successful product,” says<br />

Vallo. Even though the annual sales volume<br />

of sports shoes has stagnated at about 800<br />

million pairs, companies like Nike introduce<br />

between 60 and 80 models into the<br />

market every year. Elastogran’s<br />

opportunity lies in responding<br />

to these trends. Thus,<br />

the annual TPU sales in this<br />

segment have actually increased<br />

by 15 per cent since manufacturers<br />

like TPU’s property profile and are increasingly<br />

turning to this product to replace other<br />

<strong>plastics</strong>. “When it comes to the further<br />

development of TPU for new applications<br />

and functions, we are first choice throughout<br />

the world,” maintains Vallo, not without<br />

pride. However, it is not only a matter of<br />

supplying the TPU, explains Vallo. A global<br />

presence is also needed. The major<br />

manufacturers produce their shoes<br />

primarily at assembly plants in


also needed. The major manufacturers pro-<br />

duce their shoes primarily at assembly<br />

plants in Asia. These assemblers, numbering<br />

about 40, not only put great stock in<br />

consistent quality and in the color of the<br />

granules, but they also demand an especially<br />

high degree of reliability and flexibility<br />

when it comes to delivery.<br />

Functional<br />

textiles<br />

Manufacturing in Asia? This does not apply<br />

only to sports shoes. Nowadays, most<br />

sportswear based on the fiber pre-product<br />

polyamide is manufactured in Asia. <strong>BASF</strong><br />

supplies this market from its polyamide facilities<br />

in Europe and the United States. Polyamide<br />

is required, among other things, in<br />

clothing that has to be stretchable while<br />

retaining its shape. It is very likely that the<br />

swimmers vying for the gold in the Olympic<br />

swimming pool in Athens will be wearing<br />

swimsuits made of <strong>BASF</strong> materials. “We at<br />

<strong>BASF</strong> hold a very significant share of the<br />

spun polymers market,” says Rolf Alles from<br />

Marketing Polymers. This market is not very<br />

transparent. “The textile value-added chain<br />

is very long,” elaborates Alles, “and our<br />

customers can hardly trace back whether<br />

the product contains <strong>BASF</strong>’s high-quality<br />

material.” According to Peter Pai, Managing<br />

Director of a Taiwanese yarn manufacturing<br />

company, Polyamid for fibers that <strong>BASF</strong><br />

sells under the brand name Ultramid ®<br />

provide an additional advantage, “I prefer<br />

5<br />

Ultramid ® because it runs smoothly during<br />

yarn production and yields the best textile<br />

properties”, he says. These outstanding<br />

characteristics are also in demand for a<br />

wide array of outwear and trekking gear<br />

made by market leaders such as VauDe and<br />

The Northface. The <strong>BASF</strong> experts have<br />

found a new market, thanks to that something<br />

extra offered by clothing made of<br />

<strong>BASF</strong> polyamide. “Functional textile” is the<br />

key word here. <strong>BASF</strong> researchers have<br />

developed a polyamide, namely, Ultramid ®<br />

BS 416N, that protects against hazardous<br />

UV radiation. When this polyamide is woven<br />

into a dense fabric, it provides UV protection<br />

not only with thick fibers but even with thin<br />

materials such as lightweight summer<br />

fabrics. The secret here, among other<br />

things, lies in the very fine and uniform<br />

incorporation of titanium dioxide into the<br />

polymer. The fibers made of this <strong>BASF</strong><br />

polyamide account for a sun screening<br />

factor of up to 80 and they look and feel like<br />

cotton. Rolf Alles exudes confidence, “We<br />

are banking on the fact that the demand for<br />

UV-resistant textiles that look and feel like<br />

cotton will continue to grow, thus creating<br />

an additional potential for sales.”<br />

The secret<br />

of the rebound<br />

When the sun beckons us outdoors, it gets<br />

us rolling. Scooters, kickboards or inline<br />

skates are no longer just a fad but now get<br />

T i t l e<br />

the masses on the move. What gets us<br />

going are the wheels made of Elasturan ®<br />

6050, a plastic manufactured by Elastogran.<br />

The important aspect when it comes to<br />

wheels is the mix. Experts<br />

speak of “soft mix” for beginners since they<br />

need traction on the pavement, and of<br />

“sport mix” for the<br />

acrobats, whose wheels have to be hard<br />

and elastic. Experts know what makes a<br />

good wheel: it all boils down to the rebound.<br />

In addition to the abrasion resistance and<br />

durability, this term refers particularly to the<br />

elasticity. Professionals test their wheels for<br />

the right rebound by bouncing them. The<br />

advantage of Elasturan ® in wheels lies in its<br />

flexibility. The hardness, rebound, wheel<br />

strength, sturdiness and abrasion behavior<br />

can all be influenced with the right composition<br />

of the components. This results in a<br />

wide array of wheel types that can be matched<br />

to every skill level.<br />

The weather-resistant<br />

ones<br />

People who are not satisfied just with the<br />

wind in their faces as they glide on inline<br />

skates may head for the water. After all, the<br />

water sports sector in Europe has booked<br />

sales to the tune of 3.1 billion euros in 2003


and it is looking optimistically towards the<br />

future. The sector anticipates an increase in<br />

sales of between 3 and 5 per cent for<br />

20<strong>04</strong>. Anyone who sails close to the wind is<br />

going to need materials that are up to the<br />

task. Particularly important features here are<br />

materials that are UV-stable and impactresistant,<br />

such as Luran ® S, <strong>BASF</strong>’s ASA.<br />

“Surfboards are covered with a sheet of<br />

Luran ® S since this material is quite weather-resistant<br />

and retains its color, particularly<br />

in the case of white,” explains Geoff Nelson,<br />

Business Development for Luran ® S.<br />

It is obvious to be thinking of summer and<br />

the sea right now. But employees of the<br />

major ski manufacturers do not know the<br />

meaning of the word summer vacation. At<br />

Isosport, the world’s leading producer of<br />

plastic materials for skis and snowboards,<br />

manufacturing runs at full throttle starting in<br />

June. About 8.5 million skis were made<br />

worldwide in the year 2002. Market observers<br />

such as corporate consultant Andreas<br />

Kreutzer speak of an Austrian-French rivalry.<br />

The marked leaders are Rossignol and<br />

Atomic, each holding a market share of 11<br />

per cent. Europe is the most important<br />

region for the ski industry; this is where<br />

about two-thirds of the production is sold.<br />

The United States accounts for 20 per cent<br />

of the ski production and Japan for 12 per<br />

cent. It is particularly in skis that the use of<br />

<strong>plastics</strong> has triggered a veritable revolution.<br />

After all, the modern Carver does not have<br />

much in common with the good old wooden<br />

skis. The use of <strong>plastics</strong> here has not<br />

T i t l e 6<br />

Everybody is on the<br />

move: in the summer<br />

time, inline<br />

skaters flood city<br />

streets. Experts<br />

assess the quality<br />

of wheels for inline<br />

skates on the basis<br />

of their abrasion<br />

resistance, durability<br />

and especially<br />

their elasticity.<br />

only contributed to reduction of weight, but<br />

has also improved the tension and shaping<br />

of the boards. Scratch<br />

resistance, chemical resistance and shapeability<br />

are at a prime, especially when it<br />

comes to surface materials, says Manfred<br />

Weisenbach, who is responsible for the ski<br />

industry at <strong>BASF</strong>. For these ski surfaces,<br />

companies like Isosport process thermo<strong>plastics</strong><br />

that have been manufactured by<br />

means of extrusion such as Terlux ® , which<br />

is <strong>BASF</strong>’s transparent ABS. Any plastic<br />

employed in skis has to be a jack-of-all-trades<br />

since it not only has to withstand the<br />

cold winter temperatures, but also the summer<br />

heat when stored in the attic back<br />

home. “The crucial factor,” explains<br />

Weisenbach, “is that suppliers of the ski<br />

industry have to be able to respond extremely<br />

quickly since shifts in shape and color<br />

trends occur at a breakneck pace.” The<br />

experts at Isosport confirm this, “Our customers,<br />

the major ski manufacturers, are<br />

constantly calling upon us to manufacture<br />

our products with tailor-made features, both<br />

in terms of strength and surface characteristics,<br />

as well as possible color variants. This<br />

is why we pay close attention to ensuring<br />

that our raw materials can withstand a wide<br />

temperature range and also that they meet<br />

the requirements regarding adhesion properties,<br />

UV stability and high abrasion resistance.”<br />

Hence, we certainly cannot place the blame<br />

on the<br />

quality of the materials if the “couch potato”<br />

in us gains the upper hand. The sportswear<br />

of the future will be even better adapted to<br />

new types of sports and trends. Modern<br />

materials will make the products even more<br />

ergonomic. Shock absorption, functionality,<br />

rebound – that is all fine and well but there is<br />

one thing that <strong>plastics</strong> will not be able to<br />

accomplish even in the future: to get the<br />

“couch potato” going …<br />

More information about the <strong>plastics</strong> mentioned<br />

here can be found at<br />

www.elastogran.de<br />

www.terlux.de<br />

www.luran-s.de<br />

www.basf.de/ultramid<br />

Particularly strong<br />

<strong>plastics</strong> are needed<br />

on a surfboard.<br />

Today, surfboards<br />

are coated with<br />

weather-resistant<br />

and impact-resistant<br />

materials such<br />

as Luran ¤ S.


Title<br />

Wheels that meant the world<br />

Lifestyle as a means of expression and a basis for business success<br />

Throughout the world, titus-AG is synonymous<br />

with skateboarding made in Germany.<br />

Titus Dittmann (55), after whom this company<br />

is named, was honored as “Entrepreneur of<br />

the Year” by Manager Magazine in 20<strong>01</strong>; he is at<br />

the helm of about 40 individual enterprises with<br />

450 employees all over Germany, which together<br />

amassed annual sales totaling 56 million euros in its<br />

four corporate pillars: retail (40%), wholesale (40%),<br />

media & events and technology & innovation in 2003.<br />

Mr. Dittmann, you cut the same dashing figure on<br />

the sometimes slippery business floor as you<br />

do on a skateboard. Can you explain how you<br />

have managed to bridge the gap between<br />

being highly credible among<br />

the youth and at the same time being<br />

successful as a businessman?<br />

Titus: I live the lifestyle and have been doing so<br />

for 25 years. Go ahead, write it down, I am<br />

still a youngster at heart. As a high school Titus Dittmann is<br />

as much at home<br />

teacher of geography and physical educa-<br />

on a skateboard as<br />

tion, I had already had my fill of civil service on the business<br />

after six years of teaching. I recognized at floor.<br />

an early stage that skateboards were a<br />

good tool for working with young people – they are a means of<br />

expression, like music. I brought the first skateboards with me<br />

directly from California and sold them to my pupils at cost. My<br />

venture into the business world was an ideal solution for me: to be<br />

on the move and to be successful. From the modest beginnings in<br />

the basement all the way to a stock company.<br />

It is by no means only the label of the Titus company that is<br />

hot among youngsters. They shop in retail stores, at outlets<br />

8<br />

and through catalogs. What message connects<br />

the young to the labels?<br />

Titus: Parents, who themselves<br />

wear designer clothes, should not be surprised that the<br />

way they bring up their children also leads youngsters<br />

to wear brand names. Youngsters want to be different<br />

and so they dress the way they want to be<br />

perceived. Wearing certain labels also reveals part<br />

of their personality and character. By wearing skateboard<br />

labels, they are part of a certain scene.<br />

As a businessman, you have not neglected to<br />

share your success. Do you also see it as your<br />

mission to introduce youth to the realm of<br />

sports outside of the usual sports clubs?<br />

Titus: A large part of the money that we earn from the<br />

market flows back to the youth in the form of magazines,<br />

events, championships, our youth cultural centers or skating<br />

halls. At an early point in time, we founded the Association<br />

for the Promotion of Youth Culture. The goal of this organization<br />

is to provide children and adolescents with the opportunity<br />

to engage in experience-oriented leisure activities in a sensible<br />

venue. But we also sponsor school classes in sports projects, we<br />

charter buses at our expense for children from socially disadvantaged<br />

backgrounds so that they can attend the Monster Mastership,<br />

we organize skateboard camps and, as our most recent<br />

vacation project during Easter, we are introducing the Titus Academy.<br />

How can a layman visualize research and development at<br />

Titus? Do you get on the skateboards yourself?<br />

Titus: Of course I do. I am a big fan of Funsports and Xtreme<br />

Sports: with my son Julius, we go downhill on our skateboards


at 100 kilometers per hour; my other<br />

hobbies include hang gliding, parachuting<br />

and car racing; I also competed in<br />

the first snowboarding world championships.<br />

Precision is a must in the<br />

development of our wheels. The differing<br />

hardness of the wheels, a factor that<br />

influences the skating properties, is<br />

varied by a handful of hard segments<br />

and hundreds of soft segments. In<br />

addition to hardness and speed, elasticity<br />

– which is measured during impact – and<br />

traction on the pavement are likewise<br />

important. The pros not only promote a<br />

company name, but they also play a<br />

decisive role in development.<br />

Experienced athletes, also those of our<br />

own Titus team, have tested the wheels<br />

which are developed, for the most part,<br />

in the United States.<br />

Hard shell, soft core<br />

<strong>Plastics</strong> turn shoes into trendy sports gear<br />

Admittedly, the sight of fitness fans all decked out with ski<br />

poles, modern leisure clothing and outdoor shoes, slogging<br />

over field and meadow, takes some getting used to. Nordic<br />

walking is the name of this trendy sport from Finland that is<br />

gaining more and more enthusiasts in central Europe, Japan<br />

and the United States. No wonder, Nordic walking is not only<br />

easy to learn but also extremely effective.<br />

Researchers at the Cooper Institute in Dallas have found that<br />

Nordic walking burns up to 46 per cent more calories than<br />

normal walking at the same speed. Thanks to the poles used in<br />

Nordic walking, the stress on the locomotor apparatus is reduced<br />

by as much as 30 per cent, which makes it is particularly<br />

well-suited for people with knee or back problems.<br />

This fitness sport was originally developed as a summer training<br />

method for cross-country skiers and biathlon competitors.<br />

Aside from the appropriate carbon fiber poles, the footwear is<br />

also of crucial importance if it is to provide a firm foothold even<br />

9 Title<br />

Titus Dittmann<br />

turned his hobby<br />

into a business.<br />

How important is plastic as a material<br />

for the production of skateboards and<br />

wheels? Which safety requirements<br />

does the plastic have to meet?<br />

Titus: Without <strong>plastics</strong>, especially<br />

polyurethane, there would be no skateboarding.<br />

The first wheels were made of<br />

iron, the second generation still had open<br />

ball bearings – those were true handicaps.<br />

The skateboard only got rolling<br />

really well with the advent of<br />

polyurethane. This material is an obvious<br />

choice and it delivers the same outstanding<br />

performance as the skateboarders do.<br />

The wheels range from the soft, large,<br />

colorful ones that are suitable for covering<br />

large distances all the way to small,<br />

white, especially hard wheels that are<br />

needed to do all those tricks. Every<br />

skater knows how annoying it is if the<br />

wheels already have flat spots after the<br />

first run. The color of the wheels is of<br />

secondary importance; they have to run<br />

perfectly – only then is our company logo<br />

put on them.<br />

Further information:<br />

www.titus-ag.de<br />

on difficult terrain. Thus, the shoes and boots have a soft core –<br />

a shock-absorbing insole made of <strong>BASF</strong> polyurethane foam –<br />

and are often made of fibers on the basis of polyamide pre-products<br />

also manufactured by <strong>BASF</strong>. The foam made of the plastic<br />

fibers is not only breathable, but also wind and water repellant.<br />

But polyurethanes serve other functions in shoes as well. This<br />

plastic can be adapted to varying requirements. In the case of<br />

skateboarders, the shoes make contact with the board and with<br />

the pavement. The skateboard looks as though it is glued to the<br />

feet of the skaters, even when they are performing difficult jumps<br />

on half piped ramps. The secret lies in the different properties of<br />

<strong>BASF</strong> polyurethanes. This versatile plastic is used in the ski<strong>dp</strong>roof<br />

soles, in the protected front and heel areas as well as in<br />

the hard and supporting surface of the shoe. For instance, the<br />

sturdy edge made of polyurethane gives the board the right<br />

drive during the performance of the “ollie”, that is, turning the<br />

board in the air.


Company<br />

A new look for <strong>BASF</strong><br />

Since March of 20<strong>04</strong>, <strong>BASF</strong> has been sporting a new look.<br />

Important components of the changed<br />

corporate design are new colors and<br />

design elements, as well as an expanded<br />

corporate logo. The new logo builds<br />

upon the familiar <strong>BASF</strong> lettering since it<br />

embodies endurance and an ongoing,<br />

valid and clear strategy. These four letters<br />

are now preceded by two complementary<br />

squares. “They stand for partnership<br />

and cooperation, for joint success,”<br />

explains Dr. Jürgen Hambrecht, Chairman<br />

of the Executive Board at <strong>BASF</strong> Aktiengesellschaft. “One<br />

square is the counterpart of the other and the two complement<br />

each other.” Added to this is the phrase “The Chemical<br />

Company”. Hambrecht elaborates, “With this claim, we are<br />

making a very clear statement about what we are proud of,<br />

namely, what we are and want to remain: the world’s leading<br />

chemical company.”<br />

New approach to<br />

reutilization.<br />

News 10<br />

European Old Car Law<br />

New ways of recycling<br />

It was born in Brussels and now it will have to learn how to<br />

walk in the countries of Europe: the European Law on the Disposal<br />

of Old Cars. According to this law, starting in 2007, car<br />

owners can return their old cars free of charge. The costs for<br />

the disposal and reutilization of the materials will be borne primarily<br />

by the car manufacturers. Furthermore, the requirement<br />

exists that, from 2006 on, at least 85 percent of the vehicle has<br />

to be reutilized. A look at the various countries, however,<br />

reveals quite a state of confusion. In the Netherlands, for example,<br />

buyers already pay the price for the recycling when they<br />

purchase a new car. At the present time, the system is unregulated<br />

in France, Italy and Spain. In Germany, the law has<br />

formulated complex enforcement schemes aimed at<br />

meeting the requisite recycling quotas. In cooperation<br />

with the European plastic associations APME and<br />

VKE, as well as with tecpol, the development agency<br />

for environmentally efficient polymer reutilization,<br />

<strong>BASF</strong> has now come up with a way to meet the<br />

quotas. A large-scale experiment in the secondary<br />

raw material reutilization center “Black Pump” in<br />

Saxony proved that the reutilization of the raw material<br />

from large plastic objects brings about both environmental<br />

and economic benefits. Official recognition soon<br />

followed. The ministry for the environment of the German state<br />

of Saxony has officially approved this recycling route.


<strong>Plastics</strong> Association<br />

New Network for Europe<br />

A new network of the <strong>plastics</strong> industry is being created in<br />

Europe. The members’ meeting of the Association of <strong>Plastics</strong><br />

Manufacturers in Europe (APME) recently approved the next<br />

phase of a project that will culminate with the foundation of a<br />

new pan-European <strong>plastics</strong> association that is to include all<br />

current APME members. This would be the first time that<br />

European and regional representations would be under the<br />

umbrella of an organizational network having a joint strategy<br />

and coordinated action plans. The centers of this new association<br />

are going to be Belgium, Germany, Italy, Spain, France<br />

and the UK. Representations are also planned in all European<br />

countries.<br />

VDI Pize<br />

VDI <strong>Plastics</strong> Innovation Prize Awarded<br />

11<br />

The plan calls for the new association to start its operations<br />

on January 1, 2005. The new association of <strong>plastics</strong> manufacturers<br />

will handle broad topics on general <strong>plastics</strong> issues, as<br />

well as product-specific topics on individual <strong>plastics</strong>.<br />

The APME is the representative of the <strong>plastics</strong> industry in<br />

Europe. Currently, the APME has about 50 member companies<br />

that account for more than 90 per cent of the <strong>plastics</strong><br />

production in Western Europe, with sales of over 29 billion<br />

euros.<br />

A special commendation for <strong>BASF</strong> researchers: VDI, the German<br />

Association of Engineers, has awarded <strong>BASF</strong> and its partners<br />

this year’s <strong>Plastics</strong> Innovation Prize for their Paintless-<br />

Film-Molding (PFM ® ) process. With this process, coated or<br />

dyed plastic films made by <strong>BASF</strong> ensure that exterior car body<br />

parts made of plastic can no longer be distinguished from the<br />

steel parts.<br />

The films are manufactured by <strong>BASF</strong> to meet specific customer<br />

requirements, as a result of which expensive adaptations<br />

by the OEM – for instance, coating work – are no longer<br />

necessary. The special advantage for automotive manufactur-<br />

News<br />

eCommerce/Omnexus<br />

Redistribution of task<br />

What first was just a rumor became reality at the end of 2003.<br />

Omnexus was one of the last Internet trade forums from the<br />

boom year of 2000 to close its doors. Omnexus was founded<br />

by the <strong>plastics</strong> manufacturers <strong>BASF</strong>, Bayer, Dow, DuPont and<br />

Ticona with investments to the tune of 50 million dollars.<br />

Several companies have now taken over where Omnexus left<br />

off. Thus, Omnexus has advised its customers who used the<br />

automatic order placement system “Ultralite” to now transact<br />

their business via Elemica Buyer Direct. The Application Database<br />

and the Material<br />

Data Center have been<br />

taken over by M-Base<br />

Engineering + Software.<br />

Most of the<br />

e-marketing services<br />

are now run by one of<br />

Omnexus’ competitors,<br />

SpecialChem<br />

(www.specialchem.com). The former Omnexus Material Data<br />

Center and the Application Database have been setup at the<br />

following address: http://www.materialdatacenter.com/. <strong>BASF</strong><br />

customers will find plenty of opportunities for ordering and<br />

other offerings at www.<strong>plastics</strong>portal.com<br />

ers is that parts produced with the<br />

PFM ® process weigh considerably<br />

lesser than wet-coated sheet steel.<br />

This also benefits drivers since fuel<br />

consumption is lower. The new<br />

technology is already being used in<br />

the plastic full roof of the MCC<br />

Smart. “This is a clear indication<br />

that PFM ® is ready for serial<br />

production,” explained the VDI representatives during the<br />

award ceremony.


Balance Sheet 12<br />

Concentrating on our strengths<br />

Result below that of previous year –<br />

<strong>plastics</strong> restructuring continues.<br />

Strengthening the core sectors and, at the same time, tapping<br />

into new fields: <strong>BASF</strong>’s plastic divisions have set<br />

themselves ambitious goals. In 2003, <strong>BASF</strong> already came<br />

closer to achieving these goals, but this has not yet translated into<br />

an improvement in the largely disappointing operating results. We<br />

look back upon a year marked by acquisitions in the realm of engineering<br />

<strong>plastics</strong>, new capacities for polyurethanes and the closing of<br />

plants for styrene <strong>plastics</strong>. Moreover, 2003 will be remembered as a<br />

year plagued by very high raw material costs and very unfavorable<br />

exchange rates. Major new acquisitions, expanded capacities and<br />

plant closings on a small scale: these were all activities that left their<br />

imprint on <strong>BASF</strong> in 2003. Before the backdrop of difficult market<br />

conditions, <strong>BASF</strong> succeeded in boosting its sales by 3.7 per cent<br />

last year, to a total of Euro 8.8 billion. Nevertheless, <strong>BASF</strong> did not<br />

manage to compensate for the higher raw material costs and the<br />

unfavorable exchange rates, which translated into a sharp drop in<br />

earnings before interest and taxes (EBIT) from Euro 582 million to<br />

Euro 296 million (minus 49%).<br />

Cooperation<br />

with partners<br />

On May 1, 2003, <strong>BASF</strong> turned over its fiber business to Honeywell<br />

and, in return, acquired their engineering <strong>plastics</strong> business. At the<br />

end of the year, the business of polyamide-6,6 materials was<br />

purchased from Ticona. Dr. John Feldmann, member of the<br />

executive board in charge of this field, makes a positive assessment<br />

of the takeover as he states, “This has made us into a leading world<br />

supplier for our customers in this field”. In the meantime, 500 former<br />

Honeywell employees, as well as their customers and production<br />

facilities, have been integrated into <strong>BASF</strong>. <strong>BASF</strong> continues to put<br />

stock in efficient, world-scale plants strategically situated in the most<br />

significant markets, at times in cooperation with partners. For<br />

instance, in 2003, <strong>BASF</strong> started the construction of a site for the<br />

Dr. John Feldmann<br />

makes a positive<br />

assessment of the<br />

Honeywell acquisition.<br />

production of isocyanates in Caojing, China, an undertaking that is<br />

going to be operated jointly with Chinese partners and Huntsman,<br />

an American company. This will create capacities that will also allow<br />

us to supply other companies such as, for example, Bayer. At the<br />

same time, the Polyurethane <strong>Plastics</strong> Division started up a new<br />

installation for TDI in Yeosu, Korea, and also considerably expanded<br />

the production of MDI in Antwerp, Belgium.<br />

Together with the Japanese company Toray, the Engineering<br />

<strong>Plastics</strong> Division is going to build an installation for polybutylene<br />

terephthalate (PBT) in Kuantan, Malaysia. The closure of styrene<br />

<strong>plastics</strong> plants was on the agenda. In this vein, the division discontinued<br />

the production of ABS in Geleen, The Netherlands, closed<br />

the Styrolux plant here in Ludwigshafen, and is also going to shut<br />

down the facility for polystyrene compounds as of July 1, 20<strong>04</strong>.<br />

Within the scope of these measures, <strong>BASF</strong> has also sold its business<br />

with polystyrene compounds to Spartech Polycom SAS. With<br />

this step, the styrene <strong>plastics</strong> division is steadfastly pursuing its<br />

standard product strategy of concentrating on a portfolio with just a<br />

few product lines, a few production sites and highly efficient<br />

marketing processes. <strong>BASF</strong> also interprets the concept of highly<br />

efficient marketing as being synonymous with the expansion<br />

of e-commerce. <strong>BASF</strong>’s eCommerce activities such as the<br />

<strong>Plastics</strong><strong>Portal</strong> (www.<strong>plastics</strong>portal.com) chalked up sales of over<br />

one billion euros in 2003 – in some business fields, this accounted<br />

for more than 50 per cent of their sales.


13<br />

Markets and Products<br />

Cooperation, Competence, Consistency<br />

Manufacturers of medical technical products need more than “just” granules<br />

Division of labor – that is the key to<br />

success in the healthcare sector.<br />

Wherever all of the preparations<br />

needed for medical care have to be available<br />

at all times, inter-company research<br />

and cooperation are a must. With this in<br />

mind, pharmaceutical companies are concentrating<br />

more and more on developing<br />

and manufacturing the pure ingredients<br />

themselves. According to experts, a look at<br />

the packaging reveals two essential trends.<br />

As far as customers are concerned, the<br />

packaging is supposed to be simpler and<br />

safer, whereas for <strong>plastics</strong> processors, the<br />

packaging is becoming more varied and<br />

complex in terms of its function and structure.<br />

This is a development that is turning<br />

<strong>plastics</strong> manufacturers such as <strong>BASF</strong> into<br />

more than mere supplier of raw materials.<br />

Consequently, during the development of<br />

the <strong>plastics</strong>, <strong>BASF</strong> works together with its<br />

customers in considering and complying<br />

with all criteria related to processing<br />

technology and approval procedures.<br />

Furthermore, within the scope of work<br />

groups and associations, <strong>BASF</strong> cooperates<br />

with the health authorities to continuously<br />

improve the testing and analysis methods<br />

so as to guarantee a consistently high<br />

product quality and purity.<br />

Reliable<br />

supply<br />

“When it comes to the medical sector, the<br />

goal is to be able to offer a product that is<br />

tailor-made for each particular application<br />

and whose quality is consistently high and<br />

always ready for delivery,” explains Marcus<br />

Anders, who is in charge of the medical<br />

technology sector at <strong>BASF</strong>’s Unit for Innova-<br />

tion Management of Specialty Polymers.<br />

The outcome of joint product development<br />

and product maintenance is <strong>BASF</strong>’s special<br />

plastic Terlux ® (MABS), with which additional<br />

needs in the realm of medical technology<br />

can and should be met. Manufacturers of<br />

pharmaceutical packaging already employ<br />

<strong>BASF</strong>’s MABS for breathing filters and ventilation<br />

equipment, as well as for infusion and<br />

tubing systems. “The advantages of Terlux ®<br />

really come to the fore in the case of breathing<br />

filters. It can be processed quickly and<br />

easily, it exhibits an ideal ratio of stiffness to<br />

toughness, it is especially resistant to acids,<br />

cleansers and other external influences, and<br />

it can also be sterilized without any problems,”<br />

says Anders. According to Sven<br />

Riechers, product manager for Terlux ® ,<br />

<strong>plastics</strong> employed in medical technology<br />

have not nearly exhausted their potential. On<br />

the contrary, owing to the ever-growing legal<br />

stipulations in the medical realm, the requirements<br />

made of the material are becoming<br />

more stringent. “This is precisely the reason<br />

why the segment of medicine offers<br />

application opportunities for a specialty like<br />

Terlux ® ,” elaborates Riechers. As far as<br />

healthcare is concerned, know-how in the<br />

development and production of the plastic is<br />

not all that is needed, but rather, pharmaceutical<br />

manufacturers also have to be able<br />

to count on reliable and consistent deliveries<br />

so that these time-sensitive products can<br />

also be supplied to hospitals on short<br />

notice. “Our customers confirm that, when it<br />

comes to the aspect of supply reliability, we<br />

are way ahead of the competition,” he says<br />

proudly.<br />

www.terlux.com<br />

Contact person:<br />

Marcus Anders, Phone: +49 621 60-91153<br />

Sven Riechers, Phone: +49 621 60-59349<br />

Be it breathing filters, multi-flow devices or<br />

tubes – all technical products employed in<br />

the medical sector have to comply with the<br />

strictest requirements.


Colorflexx ® 14<br />

Improving efficiency<br />

with Colorflexx ®<br />

By switching its ABS processing to <strong>BASF</strong>’s<br />

Colorflexx ® concept, Josef Mawick<br />

Kunststoff-Spritzgusswerk GmbH & Co. KG<br />

has increased its flexibility.<br />

For some years now, the self-coloring<br />

of plastic granules by means of<br />

color metering devices on the<br />

machines has been a standard procedure<br />

at Josef Mawick Kunststoff-Spritzgusswerk<br />

GmbH & Co. KG, a <strong>plastics</strong> injectionmolding<br />

company in Werl, Germany that<br />

processes bulk <strong>plastics</strong> such as PS, PE<br />

or PP. As far as Willi Röer, head of sales<br />

at the Mawick company, is concerned,<br />

the reason is obvious, “Self-coloring<br />

increases our flexibility to respond to<br />

customer requirements and also allows<br />

us to optimize the aspects of plant logistics<br />

and storage.”<br />

Profitable<br />

effects<br />

Such advantages are now also being utilized<br />

by Mawick in the realm of ABS processing,<br />

which accounts for a 15 to 20<br />

percent share of its production. Among<br />

the first examples of applications that<br />

have been realized by <strong>BASF</strong> and its masterbatch<br />

partners employing the Colorflexx<br />

® concept are a multi-compartment<br />

garbage can dyed blue or gray for mobile<br />

homes, as well as an orange discharge<br />

chute for lawnmowers.<br />

Even though experience is still being<br />

acquired in homogenously blending the<br />

colour concentrate, the so-called masterbatch,<br />

with the ABS natural-colored<br />

products, Röer can already see profitable<br />

effects. There is a reduction in the<br />

purchase price of the material since the<br />

acquisition of large amounts of the natural-colored<br />

product avoids the surcharges<br />

for small quantities of dyed products. At<br />

the same time, there is greater flexibility<br />

when the color is changed.<br />

More than 8000<br />

metric tons<br />

Giving shape to ideas by using <strong>plastics</strong> has<br />

been one of the core competences of<br />

Josef Mawick Kunststoff-Spritzgusswerk<br />

GmbH & Co. KG for 45 years now. Located<br />

in Werl, Germany, this company has 270<br />

employees, 55 injection-molding machines<br />

in the clamping force range from 50 to<br />

1200 tons, two blow-molding installations<br />

for article volumes of up to 120 liters as<br />

well as a competent team of engineers and<br />

technicians in development and construction<br />

and its own tool production capability,<br />

From the white natural-colored product to the colorful design<br />

object – garbage cans dyed using Colorflexx ® .<br />

all of which ensure speed, flexibility and<br />

quality at all times. (More information can<br />

be found at www.mawick-online.de)<br />

In addition to its own line of office furniture,<br />

Mawick has gained a solid foothold in the<br />

automotive industry. The manufacturing<br />

program of its automotive sector, in addition<br />

to battery housings and battery<br />

covers, also comprises fully assembled<br />

housings for headlights, the production of<br />

lamp covers in one-component and<br />

two-component technology, cover frames<br />

and all sorts of caps, some of them with<br />

installed gaskets. Furthermore, Mawick also<br />

manufactures technical injection-molded<br />

parts weighing up to 6 500 grams for many<br />

other branches of industry. These include<br />

boxes and lids in the sanitary sector,<br />

discharge chutes and motor supports for<br />

lawnmowers as well as wheels, hoods and<br />

spoilers for children’s cars. The company<br />

processes more than 8 000 metric tons of<br />

<strong>plastics</strong> per year. Except for PVC, just<br />

about all types of thermo<strong>plastics</strong> are used.<br />

www.colorflexx.com<br />

Your contact person at <strong>BASF</strong>: Christian<br />

Janeba, Phone: (+49) 172 7437 485


With patience and endurance<br />

To develop markets in Asia – that is the challenge<br />

facing the Specialty Polymer Team in Asia<br />

Asia – extraordinary markets,<br />

extraordinary business, extraordinary<br />

people. A team, like the one<br />

that <strong>BASF</strong> has established two years ago<br />

for its specialties business with styrene<br />

polymers in Europe, has been in place for<br />

a year in the markets in Asia. A team that,<br />

together with customers, is aiming to discover<br />

and develop new areas of application<br />

for specialty <strong>plastics</strong>. Where are the<br />

markets in Asia? What is the potential there<br />

for specialty <strong>plastics</strong>? How do the regions<br />

differ from each other? <strong>BASF</strong>’s magazine<br />

“<strong>plastics</strong>” spoke with Jürgen Keck. Based<br />

in Singapore, he is responsible for market<br />

development for specialties in Asia.<br />

Mr Keck, after one year in Asia, where<br />

do you see the markets for styrene<br />

specialties?<br />

We need to bear in mind that we are in a<br />

region where some of the largest automobile<br />

manufacturers in the world are headquartered.<br />

Our products such as Luran ® S<br />

for exterior applications on car bodies or<br />

Terblend ® N for the interiors of vehicles and<br />

our Terluran ® specialties have quite a lot to<br />

offer to the Asian automotive market. We<br />

also see great potential in the business<br />

with motor scooters. Some 30 million<br />

motor scooters are produced here every<br />

year, all of which could be made using<br />

specialty <strong>plastics</strong>. We plan to intensify our<br />

efforts in the construction sector, which is<br />

particularly important in China. Building<br />

elements made of weather-resistant and<br />

15<br />

easy-to-process <strong>plastics</strong> such as Luran ® S<br />

certainly have a market here. The mere fact<br />

that global customers such as Schick-<br />

Wilkinson have production facilities in Asia<br />

already means that Terlux ® , our transparent<br />

ABS, has a promising future in this region.<br />

What is the difference between the<br />

specialty business in Asia and in<br />

regions like Europe or North America?<br />

It is quite simple: things that have a market<br />

in Europe or NAFTA cannot simply be<br />

transferred to Asia in unchanged form.<br />

Take, for instance, lawnmowers, a common<br />

application for specialty <strong>plastics</strong> in<br />

Europe but not easily transferable to Asia<br />

since there are hardly any private lawns.<br />

But all in all, the specialty business is<br />

basically the same. We help with application<br />

design and with flow mold studies and<br />

we also have to offer services such as customer<br />

specific colors.<br />

Let us talk concretely about customers.<br />

Do their requirements differ<br />

from those in Europe?<br />

We quickly learned that the common European<br />

notion that it is possible to cut back<br />

on quality in Asia is simply wrong.<br />

Precisely, in China and India, our customers<br />

produce for the world market.<br />

Patience and endurance are required here.<br />

When we present our products in China or<br />

Malaysia, we talk to a larger audience. Up<br />

to 40 people, ranging from mechanics to<br />

researchers, are all involved in the<br />

Markets and Products<br />

Taking the pulse of new markets in<br />

Asia: Jürgen Keck.<br />

decision-making process. I am also<br />

learning quite a lot from my colleagues in<br />

Singapore, Korea, Japan, India and China.<br />

Let us fast-forward to the future.<br />

Where will the specialties business<br />

stand in Asia five years from now?<br />

All I have to do is turn to the market analyses<br />

that we have drawn up for our target<br />

sectors, namely automobiles and construction.<br />

To put it in a nutshell, five years from<br />

now, we will be the preferred partner of the<br />

Asian automotive industry and we will have<br />

made a name for ourselves in the construction<br />

sector. And if everything runs<br />

according to our plan, we could also visualize<br />

building new capacities. Let me wrap<br />

up by telling you about my dream: in five<br />

years, all of China will be sleeping under<br />

plastic roofs.<br />

Your contact persons for specialty <strong>plastics</strong> in<br />

Asia:<br />

Juergen Keck, Singapore<br />

keckj@basf-sea.com.sg +65 6432 3285<br />

Dr. Piyada, Singapore<br />

charoep@basf-sea.com.sg +65 6398 5037<br />

Roland Huang, China<br />

huangxjr@basf-china.com.cn +86 21 6385 1630<br />

H.J. Kim, Korea<br />

kimhj2@basf-korea.co.kr +82 2 3707 7720<br />

J.H. Lee, Japan<br />

JongHoo.Lee@basf-japan.co.jp +81 3 3238 2421<br />

Satej Nabar, India<br />

nabars@basf-india.co.in +91 22 5661 8227<br />

Ross Kung, Taiwan<br />

kungpyr@basf-taiwan.com.tw +886 2 2518 7667<br />

Geoff Beilby, Australia<br />

beilbyg@basf-australia.com.au +61 3 9212 1617<br />

Gecha Ritvirulh, Thailand<br />

gechar@basf-thai.co.th +66 2 2<strong>04</strong> 9483<br />

Muhamad Nasir, Malaysia<br />

muhamnat@basf-malaysia.com.my +60 3 5628 3637<br />

Benny Tjen, Indonesia<br />

tjentb@basf-indonesia.co.id +62 21 526 2481


Markets and Products 16<br />

Bella Plastica d’Italia<br />

Not only a travel destination but also a business location for many<br />

companies, Italy has evolved into the second largest market for<br />

styrene <strong>plastics</strong>.<br />

“If I had not made the decision<br />

that I am now carrying out,<br />

I would certainly have been<br />

ruined: the desire to see Italy<br />

with my own eyes had thus<br />

reached such a heightened state<br />

in my mind.”<br />

An observer might accuse German poet<br />

Johann Wolfgang von Goethe of having a<br />

penchant for pathos. But his achievements<br />

are undeniable when it comes to singing the praises<br />

of the country that was his favorite travel destination<br />

back in the 18th century. And what held true for<br />

Goethe almost 300 years ago, continues to apply<br />

on a small scale in the 21st century as well. Italian<br />

wine, Italian food, Italian design – we love everything<br />

that comes from this boot-shaped country<br />

because we equate it with the lightness of<br />

being.<br />

Innovations<br />

in product design<br />

A lightness whose appearance is essentially<br />

defined by <strong>plastics</strong>. In fact, one out of every<br />

(Johann Wolfgang von Goethe)<br />

four <strong>plastics</strong>-processing operations in<br />

Europe is located in the Apennine Region.<br />

In total, there are 11,000 companies. After the area<br />

comprising of Germany, Austria and Switzerland, the<br />

southern tip of Europe has now become the<br />

second largest injection-molding market on the<br />

continent. No wonder, since this is where<br />

brand name producers such as De<br />

Longhi, Hotform or Whirlpool can<br />

manufacture their products<br />

cost-effectively thanks<br />

to the numerous<br />

small and<br />

mediumsized


thanks to the numerous small and medium-sized processors with<br />

1 7<br />

their relatively inexpensive cost structures. And wherever refrigerators,<br />

television set housings, washing machines, vacuum cleaners and<br />

CDs are produced, there is a great demand for standard <strong>plastics</strong><br />

such as polystyrene and ABS. Even though these products are<br />

already quite advanced in terms of their life cycle, market analysts still<br />

expect a growing market for polystyrene and ABS, namely, about two<br />

per cent for polystyrene and about four per cent for ABS (slightly<br />

above the projected gross domestic product). Maurizio Campagna,<br />

head of sales for styrene polymers in Italy, has no doubts about the<br />

source of this growth, “Continuous innovations in product design and<br />

competitive processing costs are the best thing that Italian processors<br />

and manufacturers have to offer. This is why we will continue to<br />

find new applications for plastic products that can be made with polystyrene<br />

and ABS.”<br />

The Italian market is also benefiting from the introduction of the selfcoloring<br />

of ABS into the Italian market. According to Campagna, the<br />

availability of the self-coloring service Colorflexx ® will allow <strong>BASF</strong> to<br />

strengthen the competitiveness of processors in the realms of refrigerators,<br />

household articles and appliances, as well as toys and leisure<br />

articles.<br />

M a r k e t s a n d P r o d u c t s<br />

The country that gave us the chocolate egg with a surprise in it, however,<br />

is not only an important market for injection-molded products.<br />

Companies such as Ferrero, CDS, Hotform or the Pibergroup are<br />

among the world’s largest consumers of plastic packaging and are<br />

thus customers of a polystyrene manufacturer such as <strong>BASF</strong>. All in all,<br />

packaging – including cosmetics and CD cases – makes up almost<br />

50 per cent of the Italian <strong>plastics</strong> Market for<br />

market. In Italy, a total ofplastic 47 plastic packaging<br />

manufacturers court the favor of<br />

the 11,000 processors that currently serve a<br />

market of about 5.5 million metric tons of standard <strong>plastics</strong>, or about<br />

18 billion euros. This industry is concentrated primarily in the triangle<br />

between Turin, Milan and Genoa and in the north east of the country.<br />

The Emilia-Romagna region near Bologna, parts of Tuscany and of<br />

the Latium also have a considerable number of operations.<br />

Your contact person at <strong>BASF</strong>:<br />

Maurizio Campagna,<br />

Phone: 0039 0362 512 430


Markets and Products 18<br />

Ecoflex ® for the bag from the fertile fields<br />

The use of biodegradable materials has increased greatly throughout the world, but<br />

in Germany, overregulation prevents their widespread introduction onto the market.<br />

Europe is a union now. Not only<br />

politically but also, to an increasing<br />

extent, in terms of the consumption<br />

behavior of the population. Bioproducts,<br />

for instance, are becoming more<br />

and more popular, particularly among consumers<br />

in the Netherlands, Great Britain<br />

and France, now that their bioproducts<br />

come in biodegradable and compostable<br />

packaging. The building blocks of such<br />

packaging are resource-saving and CO2 neutral renewable raw materials stemming<br />

from agriculture. This packaging acquires<br />

its functionality from the combination of<br />

renewable raw materials with biodegradable<br />

substances on the basis of synthetic<br />

raw materials such as <strong>BASF</strong>’s Ecoflex ® . “A<br />

biodegradable composite made of starch<br />

or polylactic acid obtained from corn or<br />

potatoes together with Ecoflex ® greatly<br />

improves films and packaging so that their<br />

enhanced functionality will make them suitable<br />

for more applications,” explains Dirk<br />

Stärke, product manager for Ecoflex ® at<br />

<strong>BASF</strong>.<br />

Successful<br />

pilot project<br />

However, what is a reality in many European<br />

countries is still a far-off dream for<br />

German consumers. In Germany, excessive<br />

legislation on packaging, biowaste<br />

and fertilizers regulates the use and reutilization<br />

of compostable packaging, with<br />

the result that<br />

nothing gets<br />

done in this<br />

labyrinth of regulations.<br />

Even<br />

the successful<br />

implementation<br />

of a model project<br />

in the city of<br />

Kassel did not do a bit of good. In this the packaging regulations with the objec-<br />

experiment, the organizers, funded by tive of increasing the sales and, thus, the<br />

government subsidies, studied the use of use of renewable raw materials.<br />

biopackaging in actual practice, thereby In order to facilitate the market introduction<br />

confirming that this packaging can be col- while at the same time improving the funclected<br />

and utilized without any problem. tionality of biodegradable materials, the<br />

Consumers responded particularly posi- German Farmer’s Association and the Gertively<br />

to biodegradable packaging. And man Association of the Chemical Industry<br />

now, it seems that the path might be clear are objecting to the statutory stipulations<br />

for bio<strong>plastics</strong> in Germany as well.<br />

pertaining to the raw material base of<br />

“Bio<strong>plastics</strong> made of corn, potatoes or cel- biodegradable materials. For instance, with<br />

lulose are on the threshold of a very prom- their requirement that biodegradable packising<br />

future,” explains Matthias Berninger, aging materials have to “consist primarily<br />

state secretary at the German Ministry for of renewable raw materials”, these regula-<br />

Consumer Affairs, at the same time revealtions run counter to the objective of proing<br />

that a major hurdle to their widespread moting the market introduction of renew-<br />

introduction could soon be eliminated.<br />

“The German government supports the<br />

able raw materials.<br />

approach of exempting bio<strong>plastics</strong> from Approval of Ecoflex<br />

the Green Dot in the future,” elaborates<br />

Berninger. Manufacturers of biodegradable<br />

<strong>plastics</strong> have now found a prominent<br />

advocate in the German Farmer’s Association.<br />

In a statement issued jointly with the<br />

German Association of the Chemical<br />

Industry, farmers are calling for a change in<br />

® Ecoflex<br />

for food<br />

products in the United States<br />

The parties involved are confident that,<br />

over the long run, the costs for biopackaging<br />

will also drop as these materials enjoy<br />

more widespread use. For instance, the<br />

raw material costs for renewable raw<br />

® is certified in the United States …,


As biodegradable as its<br />

contents: the bag made<br />

of Ecoflex ® .<br />

in Japan ...<br />

materials are lower than those for synthetic<br />

biodegradable materials. “Starch, for<br />

example, which is the basic building block<br />

of many biodegradable <strong>plastics</strong>, is cheaper<br />

than any synthetic material,” says Dr. Harald<br />

Kaeb, Managing Director of German<br />

Biodegradable <strong>Plastics</strong> Association.<br />

Recent figures confirm that, in the meantime,<br />

biodegradable materials have<br />

achieved considerable growth. Thus, in<br />

19<br />

Europe alone,<br />

consumption rose from 8,000<br />

to 45,000 metric tons between 1998<br />

and 2003.<br />

Those in charge of Ecoflex ® anticipate a<br />

decisive step forward once this product<br />

receives worldwide certification as a completely<br />

biodegradable material. Ecoflex ®<br />

has long since been registered in Europe<br />

and Japan as a biodegradable raw material.<br />

Recent additions are its approval in<br />

America under ASTM 6400 and also its<br />

approval for food products for the American<br />

market – the so-called Food Contact<br />

Notification. According to Dietmar Heufel,<br />

who is in charge of the worldwide Ecoflex ®<br />

Markets and Products<br />

business,<br />

“We currently<br />

sell nine time as much in<br />

Japan as in Germany, but we hope that<br />

this will soon change.”<br />

www.basf.de/ecoflex<br />

Your contact person at <strong>BASF</strong>: Dietmar Heufel,<br />

Phone: +49 621 60-78969<br />

... and in Europe.


The beginnings<br />

of model trains<br />

Applications 20<br />

Company founder Theodor Friedrich<br />

Wilhelm Märklin began to make parts for<br />

dolls house kitchens in 1859. In 1891,<br />

his sons – the Märklin brothers – laid the<br />

tracks leading to the later success of the<br />

company: at the Leipzig Easter Fair, they<br />

exhibited the first standardized wind-up<br />

train set shaped like a figure-eight, with a<br />

variable track layout. Whereas the<br />

“Storchenbein” (Stork’s Leg) model was<br />

still driven by clockwork, models that<br />

were driven by steam or electricity followed<br />

just a few years later. Starting in<br />

1926, the train sets became even more<br />

convenient and carefree with the introduction<br />

of the 20-volt system. Since<br />

1935, the H0-model train has been<br />

designed for set-up on a tabletop.<br />

The “mini-club” at a scale of 1:220, was<br />

the sensation of the Nuremberg toy fair<br />

in 1972. It immediately earned a spot in<br />

the Guinness Book of Records, in addition<br />

to which it also holds the world<br />

record for continuous operation, at 1219<br />

hours over a distance of 720 kilometers<br />

or approximately 450 miles.<br />

In order to produce its realistic models,<br />

Märklin values attention to detail as well<br />

as sturdiness under actual operating<br />

conditions. Aside from sheet metal, the<br />

materials employed also include metal<br />

alloys, thin sheet metal, aluminum, highgrade<br />

<strong>plastics</strong> and even wood.<br />

Smooth running<br />

on safe track<br />

<strong>BASF</strong> specialty plastic for Märklin railway track<br />

Because children sometimes play<br />

rough, materials used in model<br />

railways should resist breakage<br />

and if possible last forever. That’s why<br />

Märklin, the world<br />

biggest manufacturer<br />

of model railways,<br />

has recently<br />

begun to use<br />

<strong>BASF</strong>’s Luran ® S for<br />

in its new C-series<br />

track. Luran ® S is<br />

an ASA copolymer,<br />

a specialty among<br />

<strong>BASF</strong>’s range of<br />

styrenic <strong>plastics</strong>.<br />

“The benefits of<br />

this plastic lie in its<br />

resistance to chemicals”,<br />

explains Ulf<br />

Meissner, production<br />

manager at<br />

Märklin. Such a<br />

property allowed the company to eliminate<br />

an entire production operation. Normally<br />

the oil lubricant used in drawing the<br />

metal rails has to be cleaned off before<br />

the plastic sleepers (crossties) are fitted,<br />

otherwise it may cause the plastic to<br />

crack, weakening its structure. Luran ® S<br />

on the other hand is resistant to this socalled<br />

environmental stress cracking<br />

thanks to the polymer’s acrylic rubber<br />

component, which as <strong>BASF</strong>’s market<br />

development manager Hans Barthelmess<br />

explains, “makes the polymer more polar,<br />

enabling it to resist chemicals more easily<br />

compared with standard products.”<br />

Märklin, which has been using <strong>plastics</strong> in<br />

its model railways products for over 30<br />

years, switched to plastic track at the<br />

beginning of the 1980s. Track sections<br />

made from plastic are much easier to<br />

assemble than<br />

those of metal—a Making “maintenance<br />

work on the<br />

welcome property<br />

tracks” superflu-<br />

in the 140,000<br />

ous: rails made of<br />

starter sets sold to <strong>BASF</strong>’s special<br />

plastic Luran<br />

children each year.<br />

The company,<br />

which has been<br />

manufacturing<br />

model railways for<br />

nearly a century<br />

and a half, employs<br />

2145 people and in<br />

2002 had sales of<br />

Euro 170 million.<br />

® S<br />

www.maerklin.de<br />

Your contact person<br />

at <strong>BASF</strong>:<br />

Hans Barthelmess,<br />

Phone:<br />

+49 172 742 4667


21<br />

Applications<br />

Inconspicuous and yet indispensable<br />

Greater precision with the new mass air flow sensor from Siemens VDO<br />

Air is not the same everywhere –<br />

the air density varies depending<br />

on whether you are on the top of<br />

a mountain, in the lowlands or at sea level.<br />

It is not only humans who notice this; air<br />

changes also affect engine combustion.<br />

After all, the number of air molecules needed<br />

for optimal fuel combustion varies, for<br />

instance, as a function of the geographic<br />

location. But to ensure consistent quality in<br />

regulating performance, a so-called mass<br />

air flow sensor is needed. It is an inconspicuous<br />

and yet indispensable element in<br />

every modern car. This sensor measures<br />

the volume of air drawn in by the engine,<br />

so that the engine’s electronic system can<br />

then precisely calculate the quantity of fuel<br />

needed and transmit this information to the<br />

fuel-injection system. This is the only way<br />

to attain optimal fuel combustion, in other<br />

words, with high performance, low emissions<br />

and reduced engine load.<br />

Ultradur ®<br />

in the mass air flow sensor<br />

Siemens VDO Automotive AG has professional<br />

expertise in the realm of mass air<br />

flow sensors. This company, which is a<br />

supplier to the automotive industry in the<br />

electric, electronic and mechatronic realms,<br />

has already produced more than ten million<br />

mass air flow sensors. Siemens VDO has<br />

now launched an innovative mass air flow<br />

Air flow sensors ensure optimal fuel combustion.<br />

sensor (SIMAF) and is already serially producing<br />

it for two major car makers.<br />

Ultradur ® , a PBT manufactured by <strong>BASF</strong>, is<br />

part of this equation. The most important<br />

plastic components that go into the SIMAF<br />

mass air flow sensor are made of this engineering<br />

plastic since properties such as<br />

dimensional stability, resistance to various<br />

media and heat deformation resistance are<br />

of paramount importance under the engine<br />

hood.<br />

High level of<br />

measuring accuracy<br />

The new sensor entails several advantages:<br />

it separates the measuring function<br />

from an integrated plugging function so<br />

that it can be adapted to a wide array of<br />

engines and intake geometries. If so<br />

desired, it can also be integrated directly<br />

into the air filter housing. The measuring<br />

device consists of three compact parts that<br />

are joined together, namely, the central carrier<br />

for the electronic sensor, a snap-on<br />

cover to protect the electronic components<br />

and the flow channel. The latter is made of<br />

uncolored Ultradur ® and is laser-welded to<br />

the sensor carrier so as to be precisely<br />

positioned without mechanical stress. This<br />

type of air flow configuration yields an even<br />

more accurate measurement, not least<br />

because the flow channel is made of a particularly<br />

dimensionally stable plastic.<br />

Another plus point is the fact that the<br />

sensor is considerably smaller and more<br />

compact than its predecessors and is well<br />

protected against dirt.<br />

www.basf.de/ultradur<br />

Your contact person at <strong>BASF</strong>:<br />

Reinhard Stransky<br />

Phone: +49 621 60-99621


Applications 22<br />

Little figures make it big<br />

Playmobil turns children’s dreams into reality<br />

Who hasn’t seen them? They<br />

are about 3 inches (7.5 cm)<br />

tall, they have a perpetual<br />

smile on their faces and kids simply adore<br />

them. We are talking about the beloved<br />

Playmobil figures. They saw the light of<br />

day 30 years ago. That is when the company<br />

geobra Brandstätter first presented<br />

this friendly, palm-size figure that had been<br />

developed by designer Hans Beck. It was<br />

without a nose and looked quite neutral<br />

but the friendly facial expression was<br />

already the same as it is today. Whereas<br />

buyers for toy stores responded cautiously<br />

to the novelty introduced at the<br />

trade fair in 1974, children and<br />

parents were very enthusiastic.<br />

Initially simple figures<br />

with just a few<br />

accessories<br />

were later<br />

joined by<br />

entire<br />

Be it Indians, building<br />

workers or<br />

pirates – Playmobil<br />

makes children´s<br />

hearts beat faster.<br />

play worlds of their own.<br />

The stuff of which knights,<br />

dragons and pirates are made<br />

However, the road from the original idea to<br />

the realization was a long one. For<br />

instance, a decision had to be made about<br />

which plastic was suitable for the<br />

figures. It had to be impactresist-<br />

ant,<br />

light-resistant and compliant with the food<br />

product laws and also had to display<br />

excellent resilience. Moreover, in 1974, toy<br />

manufacturer and entrepreneur Horst<br />

Brandstätter had his very own idea about<br />

what a Playmobil figure<br />

should be able to withstand,<br />

namely, the full<br />

weight of an adult.<br />

This requirement<br />

was and still is met<br />

by <strong>BASF</strong>’s plastic<br />

Ultraform ® . Every hand<br />

and every inner part of<br />

the Playmobil toy figures<br />

are made of<br />

Ultraform ® , and so are the<br />

articulated arms of the dragons<br />

and the gauntlets of the<br />

knights. Aside from<br />

Ultraform ® , other<br />

<strong>plastics</strong> made by<br />

<strong>BASF</strong> are<br />

also hidden<br />

in<br />

these little<br />

playmates.<br />

For example,<br />

the transparent blinking<br />

lights of the fire truck<br />

are made of Terlux ® , while<br />

polystyrene can be found<br />

in the gray rocky land-


scape and there is Terluran ® in the body<br />

and clothing of the little people. “For Playmobil,<br />

we were able to offer products for<br />

many different applications from <strong>BASF</strong>’s<br />

wide assortment, continuously increasing<br />

the quantities of plastic consumed,”<br />

explains Reiner Scheer, <strong>BASF</strong>’s Key<br />

Account Manager for this toy maker.<br />

Playmobil has a<br />

cult following<br />

Over all these years, children’s wishes<br />

have time and again been incorporated<br />

into the ideas of designers, engineers and<br />

mold builders. The men and women were<br />

23<br />

joined by babies and children. Moreover,<br />

the diminutive inhabitants of the Playmobil<br />

world have kept pace with the spirit of the<br />

times, which is why the women now wear<br />

trousers and Playmobil classics such as<br />

pirates and knights now have numerous<br />

sisters populating the towns and the airports.<br />

In the meantime, Playmobil has<br />

acquired a cult following. For example, a<br />

Wild West house from the first series will<br />

now set you back 500 euros or more.<br />

Back then, the original cost a mere 30<br />

German marks (about 15 euros). “No<br />

boots, stiff hands and flat feet,” describes<br />

an aficionado. “Such a cowboy belongs to<br />

the first generation.” More recent succes-<br />

Applications<br />

Life-like worlds made of plastic. Attention to detail is what has<br />

made Playmobil so successful.<br />

sors have moveable hands and highheeled<br />

boots. These little playmates have<br />

survived decades in many households<br />

and they are as cherished by today’s children<br />

as they were by their first owners. It<br />

is quite rare for children to play with the<br />

same toys as their parents, but the little<br />

guys with the friendly smile are such an<br />

exception. And like every year, thousands<br />

of children will once again glue their noses<br />

to the display windows of toy stores. After<br />

all, in addition to the long-anticipated<br />

dinosaur, Playmobil will also be launching<br />

many other attractive novelties onto the<br />

market as it commemorates its 30th<br />

anniversary.


Integration Honeywell 24<br />

<strong>BASF</strong> and Honeywell – combined strength<br />

Product line optimization delivers greater value to customers<br />

Responsible for the worldwide business<br />

with polyamide extrusion grades: Rolf Alles,<br />

Bruno Defendini, Rainer Hanelt (from left to<br />

right).<br />

Fibers for T-shirts and carpets, flexible<br />

packaging for sausage casings,<br />

and packed for cheese and cold<br />

meats – not many people know that<br />

all of these products are produced from<br />

Ultramid ® high-performance polymer. This<br />

material is well known from injection-molding<br />

applications in the automotive and<br />

electrical sectors, but is also used in the<br />

packaging sector. The reason: Ultramid ® is<br />

classified as non-hazardous under food<br />

legislation and has excellent barrier properties<br />

with respect to oxygen, organic solvents,<br />

and flavors. The acquisition of<br />

Honeywell’s engineering <strong>plastics</strong> business<br />

has brought additional expertise to the<br />

extrusion team. The primary goal is to<br />

combine the best from the two<br />

companies.<br />

Powerful<br />

team<br />

“We are a global team, small but effective” is<br />

how Dr. Thomas Liese-Sauer of Global Marketing<br />

Extrusion describes his Group. “Our<br />

know-how and expertise has been increased<br />

to new levels with the support provided by<br />

our new colleagues.” Regular meetings with<br />

Marketing colleagues worldwide, and close<br />

collaboration with Business Management<br />

colleagues from Europe and Asia – Mark<br />

Dobson, Business Management in North<br />

America rates both of these as vitally impor-


tant. Market developments occurring in<br />

Europe or North America can rapidly achieve<br />

relevance in Asia or South America, and vice<br />

versa. “We are managing a business which<br />

is growing globally,” explains Bruno Defendini,<br />

previously with Honeywell and now working<br />

in Global Marketing. “This means the<br />

customers and markets in every region are<br />

expecting the same high levels of service<br />

and product quality.”<br />

Global<br />

Portfolio<br />

Production of<br />

packaging films<br />

made of Ultramid ® .<br />

A global business requires a global portfolio<br />

of products. The foundation for the new<br />

portfolio is the <strong>BASF</strong> Ultramid ® and<br />

Honeywell Capron ® product lines. The<br />

extensive market and technical knowledge<br />

incorporated in this portfolio will enable<br />

<strong>BASF</strong> to achieve their strategic target of<br />

above average market growth. This new<br />

portfolio will benefit global and regional customers<br />

with less complexity, faster response,<br />

greater consistency of quality and increased<br />

reliability of supply. The nomenclature for the<br />

portfolio has been restructured so that all<br />

contact points within the customer’s organization<br />

can easily associate product properties<br />

with names. <strong>BASF</strong> will likewise benefit<br />

from this streamlined system within the global<br />

and regional frameworks we operate in.<br />

“In the past we have carried out significant<br />

enhancements of the Ultramid ® product line<br />

25<br />

with successful results,” says Rainer Hanelt,<br />

Global Marketing Extrusion. “We expect our<br />

new combined portfolio to receive a high<br />

level of acceptance in the market. We’re<br />

also providing global technical support to<br />

our customers.”<br />

Strengthened<br />

market position<br />

Results of the Honeywell acquisition included<br />

not only the integration of new products<br />

into <strong>BASF</strong>’s business, but also a strengthening<br />

of its market position – particularly in the<br />

USA, where the company has now a leading<br />

market position in extrusion. Alongside the<br />

USA and Europe, another focus for the marketing<br />

team is the high-growth Asian market.<br />

Take China as an example: the growth rate<br />

for packaging is much higher than in North<br />

America and Europe. “We meet the demand<br />

generated by this growth by supplying our<br />

Asian customers from both the USA and<br />

Europe,“ explains Dr. Volker Rauschenberger,<br />

responsible for the Business Management<br />

in Asia.<br />

Your contact:<br />

Dr. Thomas Liese-Sauer,<br />

Phone: +49 621 60-93464<br />

Integration Honeywell<br />

Dr. Thomas Liese-Sauer is the new director<br />

of marketing Extrusion Polymers.


Applications<br />

Design in the engine compartment<br />

Air filter made of Capron ® in the Golf IV – multifunctional and shapely<br />

Styling is in vogue these days, even<br />

in the engine compartment. Designers<br />

are increasingly looking towards<br />

both esthetic and branding-typical solutions.<br />

The multifunctional designer air filter<br />

of MANN+HUMMEL, a development partner<br />

and supplier of serial parts for the international<br />

automotive and mechanical engineering<br />

industries, fits right into this concept.<br />

This air filter, developed for the 1.4liter<br />

and 1.6-liter FSI engines in the new<br />

Golf, also serves as a shapely cover for the<br />

engine. But design is not everything. For<br />

such a part to be able to withstand temperatures<br />

of up to 120°C [248°F] in the engine<br />

compartment, it has to meet other requirements<br />

as well: it must be heat-resistant,<br />

low-warping and exhibit a good stiffnessto-strength<br />

ratio. The material that<br />

MANN+HUMMEL relies on here is Capron ® ,<br />

You don’t have to be the CEO to<br />

have a custom-fit work chair at your<br />

desk thanks to the Mirra design<br />

from Herman Miller, the U.S. office furniture<br />

manufacturer. Mirra has the flexibility to adapt<br />

to the size, posture and movements of the<br />

user. Flexible zones in the backrest of the<br />

chair support the entire spinal column and<br />

distribute the pressure evenly across the<br />

back. An office chair that responds to human<br />

activity was the concept devised by the<br />

designers at Studio 7.5. And it gained Mirra<br />

first prize in last year’s “Best of NeoCon”<br />

competition held by the American furniture<br />

industry. And that isn’t all: The Society of<br />

26<br />

a polyamide-6 made by <strong>BASF</strong>. Since 2002,<br />

MANN+HUMMEL has been using three<br />

different filled Capron ® grades for this friction-welded<br />

air filter.<br />

The metallic glossy<br />

Capron ® in the center<br />

of the cover is not<br />

reinforced and it contains<br />

special pigments<br />

that have been<br />

incorporated into the<br />

plastic. All of the<br />

Capron ® brands have<br />

just recently been<br />

added to <strong>BASF</strong>’s<br />

assortment of engineering<br />

<strong>plastics</strong>.<br />

Your contact person at<br />

<strong>BASF</strong>: Stefan Schäfer<br />

Phone: +49 6151 896357<br />

Custom fit for everybody<br />

Capron ® nylon used in award-winning Mirra work chair<br />

Good for the spine: the Mirra office chair.<br />

Air filters are not only functional but also<br />

nice to look at.<br />

<strong>Plastics</strong> Engineers recently recognized the<br />

Mirra work chair with the Environmental<br />

Design Award 20<strong>04</strong> at Global <strong>Plastics</strong> Environmental<br />

Conference in Detroit. Ninety-six<br />

per cent of Mirra’s materials can be economically<br />

recycled at the end of the chair’s useful<br />

life. Herman Miller used Capron ® nylon from<br />

<strong>BASF</strong> for all the main components of the<br />

award-winning chair. One of the key features<br />

of this material is its durability, a significant<br />

requirement demanded by this manufacturer<br />

for all of its products. The strong and dimensionally<br />

stable polyamide is used in the spinal<br />

column support, seat frame, the adjustable<br />

seat rim and the arm rests.


Lightweight, strong<br />

and versatile in terms of design<br />

Borscheid & Wenig chooses plastic for the center console of the Audi A4<br />

Be it in the engine compartment, be it for<br />

the interior paneling or exterior<br />

trim or in the dashboard,<br />

the percentage of <strong>plastics</strong><br />

used in cars continues to<br />

grow. Whereas 10 years ago<br />

the proportion of <strong>plastics</strong> in an<br />

European mid-size car was 9 per<br />

cent of the total weight, nowadays<br />

we are in range from 13 to 16 per cent<br />

and the projections for 2<strong>01</strong>5 are<br />

already around 20 per cent. The<br />

reason is that plastic is cheaper,<br />

lighter and more versatile in terms of<br />

27<br />

What do the Golf V, the Audi A3, Scoda Octavia, Seat<br />

Altea, or Polo, Audi A2, Scoda Fabia and Seat Ibiza<br />

have in common? In all of these models, the frame<br />

on which are mounted the radiator blades and that houses the<br />

motors, the so-called fan case, is made of Capron ® , a <strong>BASF</strong><br />

plastic. After all, VW puts great stock in uniformity in the engine<br />

compartment. Already since the beginning of 2000, the VW company<br />

has used polyamide 6 filled with 30 per cent fiberglass for its<br />

Golf and Polo platforms. And this is not without good reason since<br />

the quality consistency of this plastic speaks for itself. And that is<br />

not all. Nowadays, 250-HP engines are no longer a rarity.<br />

However, enhanced engine performance also requires enhanced<br />

radiator performance. Consequently, a plastic employed in the<br />

Applications<br />

design than metals. In addition, it is very strong<br />

and thus can replace metal parts. The<br />

Borscheid & Wenig company is also aware of<br />

this. This <strong>plastics</strong> processor is going with plastic<br />

in the frame used for the radio, temperature<br />

control and navigation systems, the so-called<br />

center console for the Audi A4. To be more<br />

precise, it is going with a very special plastic,<br />

namely, Capron ® , a polyamide made by <strong>BASF</strong>. It<br />

has been optimized in terms of its flow and warping<br />

properties, and it displays a high creep strength<br />

and rigidity. 320,000 Audis have already been<br />

driving around Germany with this plastic center console since 2002.<br />

The console for the Audi A4<br />

is made of Capron ® .<br />

They all have one thing in common<br />

The fan cases of VW’s Polo and Golf platforms are made of Capron ®<br />

radiator area has to be low-warpage and especially heat-resistant.<br />

Considering the longevity of an engine, there is also a need for<br />

resistance to ageing. The fact that Capron ® meets all of these<br />

requirements is confirmed time and again by this plastic, for<br />

example, right now in the new Golf generation.<br />

Fan case<br />

made of<br />

Capron ® .


A p p l i c a t i o n s 2 8<br />

A kettle proves its mettle<br />

Ultramid ® shows what it is made of in the rough and tumble<br />

of daily routine in the kitchen<br />

Undercover assignment: retaining the traditional coffee flavor.<br />

Adaily routine: you fill the automatic water kettle with the<br />

desired amount of water, you switch it on and wait until<br />

for the water to boil. What used to be indicated by a<br />

whistle back in grandma’s days – the unmistakable reminder that<br />

the kettle should quickly be removed from the stove to prevent the<br />

water from boiling over – is solved more elegantly nowadays: as<br />

soon as the water starts to bubble, the kettle switches off automatically.<br />

The idea behind this technique originated 25 years ago<br />

at the English company Strix, a manufacturer of control elements<br />

for water boiling applications. John Taylor, the company’s executive<br />

director back then, developed the first kettle control, which was<br />

guaranteed to switch off automatically once steam had built up. A<br />

lot has changed in the meantime. Today, Strix, headquartered on<br />

the Isle of Man, holds a 70 per cent-market share and is the leading<br />

producer of control elements and cordless interfaces for water<br />

kettles, with the result that well-known companies such as Tefal,<br />

Moulinex, Philips, Kenwood, Bosch, Siemens and Braun are<br />

among its customers.<br />

Tapping into<br />

new markets<br />

This company has recently entered the coffee market as well.<br />

Thanks to the new Strix heat-control system, the traditional Mocha<br />

Express coffee maker made by the coffee machine manufacturer<br />

Bialetti is now also available in an electric version. As soon as the<br />

espresso, café au lait, cappuccino or latte macchiato is ready, the<br />

coffee maker switches off automatically. Here, Bialetti’s brewing<br />

experts and Strix’s development engineers have achieved the feat of<br />

retaining the traditional flavor and aroma of the coffee in combination<br />

with the advantage of automatic brewing. Strix has recently started<br />

developing electric systems for water filtration as well. Strix’s executive<br />

chairman, Eddie Davies, sees great potential for growth in this<br />

market as more and more people are clamoring for clean drinking<br />

water, particularly in the developing countries.<br />

Material<br />

of choice<br />

Control elements and cordless interfaces made by Strix are used<br />

more than a billion times every day in households throughout the<br />

world. All of them are made of the plastic Ultramid ® , a polyamide<br />

manufactured by <strong>BASF</strong>. Why? Because this plastic has all of the<br />

properties that are needed for the rough and tumble of daily routine<br />

in the kitchen. It is robust, mechanically very strong, and<br />

exhibits outstanding temperature resistance and dimensional stability,<br />

features that renders Ultramid ® particularly well-suited for hotwater<br />

applications. Another plus point is that Ultramid ® can be<br />

processed without problems – thus design engineers can give free<br />

rein to their imagination when it comes to combining intricate<br />

design and precision. “Today, <strong>BASF</strong> is our number-one supplier,”<br />

explains Paul Snowden, Supply Chain Director at Strix. “With its<br />

know-how in mould-flow techniques, <strong>BASF</strong> has helped us improve<br />

our product design and quality while lowering our costs.”<br />

www.strix.com


<strong>BASF</strong> takes over Ticona’s<br />

polyamide 6.6 business<br />

Market position in engineering <strong>plastics</strong> strengthened<br />

As of December 31, 2003, <strong>BASF</strong><br />

has taken over the polyamide 6.6<br />

business from Ticona, which is the<br />

engineering <strong>plastics</strong> company of Celanese<br />

AG. Its sales were approximately 45 million<br />

euros in the year 2002. Within the scope of<br />

the transaction, all of the production sites<br />

and installations remain under the control<br />

of Ticona. To start with, Ticona will be<br />

manufacturing the polyamide 6.6 products<br />

on behalf of <strong>BASF</strong> at its American facilities<br />

in Bishop, Texas, and Florence, Kentucky.<br />

With this transaction,<br />

<strong>BASF</strong> is<br />

strengthening<br />

its market<br />

position<br />

in the<br />

sector<br />

of<br />

Expanded<br />

portfolio<br />

29<br />

polyamide 6.6, especially in the all-important<br />

North American market. Raimar Jahn,<br />

President of <strong>BASF</strong>’s Division Performance<br />

Polymers, underscores, “We are dedicated<br />

to being the supplier of choice for<br />

engineering plastic customers around the<br />

world. <strong>BASF</strong>’s acquisition of Ticona’s nylon<br />

6.6 business will complement and enhance<br />

the range of product solutions we can<br />

offer.” With this sale, Ticona is concentrating<br />

on its core businesses. “The sale of the<br />

polyamide 6.6 business is a further step in<br />

Celanese’s<br />

overall<br />

Markets and Products<br />

strategy of focusing on those products<br />

which hold a leading global market position”,<br />

says Lyndon Cole, member of the<br />

Celanese AG Management Board and President<br />

of Ticona. Already at the beginning of<br />

2003, <strong>BASF</strong> took over Honeywell’s business<br />

with engineering <strong>plastics</strong>. As a result, <strong>BASF</strong><br />

was not only able to tap into new markets,<br />

but also to nicely complement its product<br />

portfolio. Polyamide 6.6 is an extremely versatile<br />

engineering plastic that is used not<br />

only in automotive construction, but also<br />

in household products, toys and<br />

electrical equipment.<br />

Typical application for<br />

polyamides: a car manifold.


Applications 30<br />

Getting greener…<br />

from the top<br />

It’s an increasing trend for buildings to add a little color to<br />

their roofs using polyurethane insulation. ELASTOGRAN has<br />

come up with a great new system…


31<br />

Applications<br />

Have you ever looked<br />

out of your window<br />

and been faced with<br />

the sight of grim, depressing<br />

rooftops? The overwhelming<br />

picture is usually dreary town roofs in various shades of murky<br />

reds, dirty greys and boring browns. But now it’s really easy to<br />

things up. Moss, herbs, bushes, shrubs and even flowers and<br />

cacti are actually the simplest thing in the world to grow on tiles.<br />

It’s all a matter of effective insulation. And once again,<br />

ELASTOGRAN is way out in front with its hard foam Elastopor ® and heavy rain. On flat roofs,<br />

you can even grow herbaceous<br />

perennials, bushes<br />

and trees.<br />

Unlike other greening methods, this technique needs fewer construction<br />

layers and is long lasting and simple to install. Laying<br />

. and roof construction are the same as for normal tiled roofs. For<br />

optimum heat insulation, roof elements can be sandwiched with<br />

Adding some color<br />

a polyurethane core and attached to the roof beams. The hard<br />

to your roof<br />

foam system Elastopor<br />

atka Kunststoffverarbeitung Plc. of Lohne, Germany, has developed<br />

a new green-roof technique in collaboration with<br />

ELASTOGRAN. This system is for flat and steep roofs, with a<br />

synthetic material underlay for plants to grown on. Traditionally,<br />

plants grow directly on the roof cladding, but atka has developed<br />

a different approach. Various types of plants can be sown on a<br />

mineral substrate, which forms a culture medium that stays<br />

green all year. This is especially suitable for low-growing plants<br />

like moss, sedum and herbs, that cope well with frost, dryness<br />

® Oh, how green is my roof! And in the front parlor, the insulation material<br />

Elastopor<br />

H guarantees high insulation combined<br />

with low weight.<br />

Insulation elements with flexible, diffusion-promoting coatings<br />

can be used on steep and flat roofs as well as areas subject to<br />

heavy load. Green roofs with a polyurethane underlay are perfect<br />

as the combination of materials really enhances heat and cold<br />

insulation and helps with energy savings. Dust and harmful<br />

chemicals are bound, sound is dampened and electro-smog<br />

avoided, leading to a lasting improvement in room air condition.<br />

For industrial buildings, warehouses or milking plants, green<br />

roofs ensure balanced air conditions all year round.<br />

® ensures a comfortable climate.<br />

The future’s<br />

green


Applications 32<br />

A smoother ride for cyclists<br />

Cellasto ® springs cope with even the toughest tracks<br />

Anew, high-tech suspension<br />

designed just for<br />

bikes has been developed by<br />

Elastogran. Cellasto ® (made from microcellular<br />

polyurethane) has been used to<br />

produce suspension springs that are<br />

suitable for free riders, cross-country<br />

professionals and downhill bikers.<br />

The suspension element SSD-210 has<br />

been developed in collaboration with DT<br />

Swiss Biel/Switzerland, one of the<br />

biggest international manufacturers of<br />

high-end bicycle spokes and hubs. The<br />

spring system is a precision product and<br />

also one of the lightest on the market<br />

and as a result came out top in a comparative<br />

test by biking magazine Mountainbike.<br />

The perfect<br />

choice<br />

There are many other benefits too. The DT<br />

Swiss shock absorber is a pneumatic<br />

cylinder, combined with a Cellasto ® negative<br />

spring. This is an ideal combination, as<br />

other<br />

types of air<br />

springs have a high failure risk.<br />

The characteristic curve important for professionals<br />

is very similar to a steel spring,<br />

but much lighter. When the shock<br />

absorber is compressed during riding, the<br />

partition shifts against a second Cellasto ®<br />

spring and increases air volume. As a<br />

result, pressure’s reduced and the characteristic<br />

curve progression flattens out. This<br />

means even suspension for the cyclist,<br />

and no unpleasant or painful jolts whenever<br />

they have to push harder on the pedals.<br />

The polyurethane elastomers in the<br />

shock absorber are highly elastic<br />

and can be precisely tuned to the<br />

cyclist and type of bicycle. They’re also<br />

abrasion resistant, fail-safe, service-free<br />

and extremely durable. So, Cellasto’s ideal<br />

for cycling enthusiasts who don’t want the<br />

hassle of steel springs but still want sensitive<br />

suspension to get them there safely.<br />

Cellasto ®<br />

Cellasto ® shock absorber<br />

element – the facts<br />

Material: Cellasto ® – microcellular<br />

polyurethane elastomers<br />

Use: Suspension element for<br />

mountain bikes<br />

Properties: Volume compressible,<br />

absorbs noise and<br />

vibration, high dynamic<br />

resilience, abrasion<br />

resistant<br />

Damping elements made of <strong>BASF</strong>’s<br />

Cellasto ® can be found in DT Swiss shock<br />

absorbers.


Something new<br />

on the Western front<br />

<strong>BASF</strong> acquires the American polyurethane foam manufacturer Foam Enterprises<br />

33<br />

Since March 20<strong>04</strong>, the <strong>BASF</strong> family has had a new member,<br />

the American company Foam Enterprises, Inc., a<br />

manufacturer of rigid polyurethane foams used, among<br />

other things, for roof and wall insulation, walk-in freezers, sanitary<br />

applications and boat building. The company had sales of approximately<br />

U.S. $80 million in 2003. <strong>BASF</strong> is also a manufacturer of<br />

rigid polyurethane foam systems. “This acquisition reflects <strong>BASF</strong>’s<br />

global strategy to strengthen its network of Polyurethane System<br />

houses to offer tailor-made solutions for our customers worldwide,”<br />

explains Bill Bernstein, head of <strong>BASF</strong>’s polyurethane business in<br />

North America.<br />

Dennis Holbert, founder and president of FEI, will continue to head<br />

the company. FEI employs a total of 80 people at the company<br />

headquarters in Minneapolis, Minnesota and at its research and<br />

production operations in Houston, Texas. Holbert is confident that<br />

the two companies are a very good match. “When we founded<br />

Foam Enterprises back in 1977, our goal was to be the best in our<br />

field. Over the past 27 years, we have acquired a great deal of<br />

knowledge in rigid foam development and applications technology.<br />

Now we are taking another giant step towards that goal. As part of<br />

<strong>BASF</strong>, we are bringing our unique capabilities to the business. We<br />

see the coming challenges as opportunities and are looking forward<br />

to our future together with <strong>BASF</strong>.”<br />

“Customers will benefit from this acquisition because <strong>BASF</strong> and<br />

FEI will learn a great deal from each other and share the practices<br />

in areas such as technology development, product quality, supply<br />

consistency, research, global support, and customers and technical<br />

service”, sad Bernstein. “By teaming up, we will be able to<br />

bring optimal material solutions that meet the specific needs of our<br />

customers.”<br />

Both <strong>BASF</strong> and FEI will continue to supply their own customers<br />

with individualized polyurethane systems. <strong>BASF</strong>, in turn, will supply<br />

many of the polyurethane raw materials that FEI uses to develop<br />

tailor-made solutions for its customers.<br />

For additional information, please contact:<br />

David A. Elliott<br />

Corporate Communications<br />

<strong>BASF</strong> Corporation<br />

Phone: +1 734 324-6148<br />

E-mail: elliotd1@basf.com<br />

Markets and Products


Applications 34<br />

Always worth giving in to temptation<br />

Ice-cold fresh pleasure from Coppenrath & Wiese<br />

”<br />

Anyone who decides to give in to<br />

the temptation of cake or pastry<br />

is going to do it right – with<br />

whipped cream,” reveals Udo Voss, market<br />

researcher at the Coppenrath & Wiese<br />

company. The triumphant march of frozen<br />

cake over the last quarter of a century is<br />

unstoppable. Alois Coppenrath traveled to<br />

major cities in Germany and each time, he<br />

went to the best address in town and<br />

ordered a Black Forest cherry cake,<br />

cheesecake or some kind of chocolate<br />

cake. He found, however, that there were<br />

no standards for “the mother of all baked<br />

goods”. In a bold move, he and his cousin<br />

Josef Wiese from Mettingen in Westphalia<br />

got to work and created the cake that<br />

today is the talk of the town as Black forest<br />

cherry cake – for the freezer. Every day,<br />

80,000 liters of whipped cream and 80<br />

tons of apples are processed in the pastry<br />

”<br />

Please fasten your seat belts and<br />

raise your seatbacks to the<br />

upright position. We will be landing<br />

at the airport within a few minutes. We<br />

hope that you have had a pleasant flight<br />

and wish you an enjoyable stay in New<br />

York.” While this is the final destination for<br />

this group of passengers, the plane will<br />

soon take off again with new passengers to<br />

far-flung regions of the globe. In order to<br />

ensure that the airplane seats can withstand<br />

all this stress and remain comfortable<br />

for years on end, they have to be durable<br />

and resilient. JSO group, with its companies<br />

CELSO, a foam convecter, and PMV Indus-<br />

Germany’s favorite bakers: Josef Wiese and<br />

Aloys Coppenrath.<br />

shop. And as the “icing on the cake”, there<br />

are oranges from Spain, nuts from<br />

California, cherries from Italy, marzipan<br />

from Lübeck and, of course, distilled<br />

“Kirsch” spirits from the Black Forest.<br />

From the seed of an idea<br />

to the recipe for success<br />

High quality standards are a given: when the<br />

pastries leave the oven, they are shock-<br />

A foam that flies all over the world<br />

trie, a seat manufacturer, is well aware of<br />

this and has chosen a composite system<br />

consisting of Basotect ® – a melamine resin<br />

foam made by <strong>BASF</strong> – and a standard<br />

foam for its seat cushions. The reason<br />

behind its decision is that the properties of<br />

this combination surpass those of the standard<br />

foams that have been used so far in<br />

airplane interiors – also when it comes to its<br />

fire behavior. The real beauty here is that<br />

the use of Basotect ® makes the seat cushions<br />

50 per cent lighter in weight. This<br />

translates into lower fuel consumption and,<br />

thus, cost savings for the airlines. Of course,<br />

what makes airplanes weigh less can also<br />

frozen right away in an ice<br />

storm at a temperature of<br />

minus 48°C [minus 54.4°F].<br />

The advantage of this process is that neither<br />

flavor nor valuable ingredients are lost. A<br />

total of 27,000 cakes are stored at minus<br />

21°C [minus 5.8°F] in one of the world’s<br />

most modern freezers. Such a volume<br />

leaves the warehouse every two weeks. The<br />

cakes are protected by sturdy Styropor ®<br />

packaging. This impact-resistant and coldretaining<br />

Styropor ® packaging ensures that<br />

the cakes will survive the trip all the way<br />

home unharmed, and it also prevents undesired<br />

thawing for up to four hours. In addition<br />

to its outstanding heat-insulation capacity<br />

and impact-resistance, <strong>BASF</strong>’s Styropor ®<br />

combines other properties such as pressureresistance,<br />

low weight and low sensitivity to<br />

moisture – all aspects of crucial relevance<br />

when it comes to keeping frozen foods fresh.<br />

Be it en route to Singapore, New York, Sidney or Paris – Basotect ® is always on board<br />

Flying is lighter with Basotect ® seats.<br />

be transferred to other sectors. For<br />

instance, the trucks, cars, buses and trains<br />

we see crisscrossing the country could likewise<br />

soon be fitted with the new seats.<br />

Your contact:<br />

Werner Lenz, Phone: +49 621 60-42379


Newsflash<br />

Polystyrene Specialty<br />

to Spartech<br />

<strong>BASF</strong> sells its specialty polystyrene<br />

business - which includes compounds<br />

of flame retardant and antistatic<br />

polystyrene specialty products - to<br />

Spartech Polycom SAS, a subsidiary of<br />

Spartech Corporation and a leading<br />

producer of polymer compounds with<br />

production facilities in the U.S., Mexico<br />

and France. The deal took effect on<br />

April 15, 20<strong>04</strong>. Annual sales of the<br />

business amount to approximately<br />

9 million euros in Europe for 2003.<br />

The production of polystyrene compounds<br />

will be transferred to Spartech’s<br />

production plant in Donchery, France.<br />

<strong>BASF</strong> will close its polystyrene compounds<br />

production in Ludwigshafen, as<br />

announced in October 2003.<br />

These polystyrene compounds add to<br />

Spartech’s product range of compounded<br />

polystyrene and polyolefins.<br />

Yes, I want to win.<br />

Please send me more<br />

Informations on<br />

Ultramid ® BS 416 N<br />

Ultramid ®<br />

35<br />

Newsflash<br />

Joint Venture for<br />

PBT Production<br />

<strong>BASF</strong> Aktiengesellschaft and Toray<br />

Industries Inc. of Tokyo, Japan have<br />

announced the founding of a 50:50<br />

joint venture for the production of<br />

polybutylene terephthalate (PBT). The<br />

joint venture will supply the growth<br />

market of Asia with this engineering<br />

plastic.<br />

The newly founded company, Toray<br />

<strong>BASF</strong> PBT Resin Sdn. Bhd., is going<br />

to set up a world-scale plant for PBT<br />

basic polymer with an annual capacity<br />

of 60,000 metric tons at <strong>BASF</strong>’s<br />

integrated network site in Kuantan,<br />

Malaysia. Construction of the plant will<br />

start in the middle of the year and the<br />

start-up is planned for the beginning<br />

of 2006.<br />

Both companies will market the PBT<br />

produced in the new plant separately<br />

under their own brand names (<strong>BASF</strong>:<br />

Ultradur ® ; Toray: Toraycon ® ).<br />

Fax reply to the editorial staff<br />

Terlux ® in Medical Technology<br />

Luran ® S<br />

Ecoflex ®<br />

Colorflexx ®<br />

Ultradur ®<br />

Ultraform ®<br />

® = reg. Trademark of <strong>BASF</strong> Aktiengesellschaft<br />

Elastollan ®<br />

Elastopor ®<br />

Cellasto ®<br />

® = reg. Trademark of Elastogran GmbH<br />

Name<br />

Company<br />

Road<br />

Town/post code<br />

Telephone<br />

Fax<br />

Editor<br />

<strong>plastics</strong><br />

Editorial Team:<br />

Waldemar Oldenburger, <strong>BASF</strong> Aktien-<br />

gesellschaft (responsible)<br />

Sarah Kittner, KS/KC<br />

David A. Elliott/<strong>BASF</strong> Corporation/USA<br />

Wim Peters/<strong>BASF</strong> Nederland<br />

Natsuko Yamada/<strong>BASF</strong> Japan<br />

Chris Wilson/<strong>BASF</strong> UK<br />

Gerald Teo/<strong>BASF</strong> South East Asia<br />

Dr. Sylvia Kaufmann/Elastogran<br />

Editorial Adress:<br />

<strong>BASF</strong> Aktiengesellschaft<br />

KS/KC – E 100<br />

67056 Ludwigshafen<br />

Phone: +49 621 60-46910<br />

Fax: +49 621 60-49497<br />

Distribution:<br />

<strong>BASF</strong> Aktiengesellschaft<br />

Layout:<br />

Spektrum, Ludwigshafen<br />

<strong>BASF</strong> Aktiengesellschaft<br />

„<strong>plastics</strong>“ editorial office<br />

KS/KC – E 100<br />

Fax: +49 621 60-49497<br />

Fax<br />

<strong>plastics</strong>


Design works.<br />

Terlux ® . That’s for sure.<br />

Terlux ® – <strong>BASF</strong>’s transparent ABS – is the essential material for<br />

sophisticated design and high quality. Terlux ® has transparent, pastel<br />

and sparkle colors which easily meet every requirement for flowability,<br />

surface quality and chemicals resistance – the vital factor in casings<br />

for electrical or electronic equipment. At consistently high quality –<br />

of course. Take a look at:<br />

www.terlux.com<br />

Terlux ®<br />

<strong>BASF</strong> <strong>Plastics</strong><br />

key to your success<br />

You can find more information at our Infopoint: Phone: +49-6 21-60-4 14 46 Fax: +49-6 21-60-4 94 97<br />

® = registered trademark of <strong>BASF</strong> Aktiengesellschaft

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