Drucken plastics 01_04 _E_dp - BASF Plastics Portal

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Something new on the Western front BASF acquires the American polyurethane foam manufacturer Foam Enterprises 33 Since March 2004, the BASF family has had a new member, the American company Foam Enterprises, Inc., a manufacturer of rigid polyurethane foams used, among other things, for roof and wall insulation, walk-in freezers, sanitary applications and boat building. The company had sales of approximately U.S. $80 million in 2003. BASF is also a manufacturer of rigid polyurethane foam systems. “This acquisition reflects BASF’s global strategy to strengthen its network of Polyurethane System houses to offer tailor-made solutions for our customers worldwide,” explains Bill Bernstein, head of BASF’s polyurethane business in North America. Dennis Holbert, founder and president of FEI, will continue to head the company. FEI employs a total of 80 people at the company headquarters in Minneapolis, Minnesota and at its research and production operations in Houston, Texas. Holbert is confident that the two companies are a very good match. “When we founded Foam Enterprises back in 1977, our goal was to be the best in our field. Over the past 27 years, we have acquired a great deal of knowledge in rigid foam development and applications technology. Now we are taking another giant step towards that goal. As part of BASF, we are bringing our unique capabilities to the business. We see the coming challenges as opportunities and are looking forward to our future together with BASF.” “Customers will benefit from this acquisition because BASF and FEI will learn a great deal from each other and share the practices in areas such as technology development, product quality, supply consistency, research, global support, and customers and technical service”, sad Bernstein. “By teaming up, we will be able to bring optimal material solutions that meet the specific needs of our customers.” Both BASF and FEI will continue to supply their own customers with individualized polyurethane systems. BASF, in turn, will supply many of the polyurethane raw materials that FEI uses to develop tailor-made solutions for its customers. For additional information, please contact: David A. Elliott Corporate Communications BASF Corporation Phone: +1 734 324-6148 E-mail: elliotd1@basf.com Markets and Products
Applications 34 Always worth giving in to temptation Ice-cold fresh pleasure from Coppenrath & Wiese ” Anyone who decides to give in to the temptation of cake or pastry is going to do it right – with whipped cream,” reveals Udo Voss, market researcher at the Coppenrath & Wiese company. The triumphant march of frozen cake over the last quarter of a century is unstoppable. Alois Coppenrath traveled to major cities in Germany and each time, he went to the best address in town and ordered a Black Forest cherry cake, cheesecake or some kind of chocolate cake. He found, however, that there were no standards for “the mother of all baked goods”. In a bold move, he and his cousin Josef Wiese from Mettingen in Westphalia got to work and created the cake that today is the talk of the town as Black forest cherry cake – for the freezer. Every day, 80,000 liters of whipped cream and 80 tons of apples are processed in the pastry ” Please fasten your seat belts and raise your seatbacks to the upright position. We will be landing at the airport within a few minutes. We hope that you have had a pleasant flight and wish you an enjoyable stay in New York.” While this is the final destination for this group of passengers, the plane will soon take off again with new passengers to far-flung regions of the globe. In order to ensure that the airplane seats can withstand all this stress and remain comfortable for years on end, they have to be durable and resilient. JSO group, with its companies CELSO, a foam convecter, and PMV Indus- Germany’s favorite bakers: Josef Wiese and Aloys Coppenrath. shop. And as the “icing on the cake”, there are oranges from Spain, nuts from California, cherries from Italy, marzipan from Lübeck and, of course, distilled “Kirsch” spirits from the Black Forest. From the seed of an idea to the recipe for success High quality standards are a given: when the pastries leave the oven, they are shock- A foam that flies all over the world trie, a seat manufacturer, is well aware of this and has chosen a composite system consisting of Basotect ® – a melamine resin foam made by BASF – and a standard foam for its seat cushions. The reason behind its decision is that the properties of this combination surpass those of the standard foams that have been used so far in airplane interiors – also when it comes to its fire behavior. The real beauty here is that the use of Basotect ® makes the seat cushions 50 per cent lighter in weight. This translates into lower fuel consumption and, thus, cost savings for the airlines. Of course, what makes airplanes weigh less can also frozen right away in an ice storm at a temperature of minus 48°C [minus 54.4°F]. The advantage of this process is that neither flavor nor valuable ingredients are lost. A total of 27,000 cakes are stored at minus 21°C [minus 5.8°F] in one of the world’s most modern freezers. Such a volume leaves the warehouse every two weeks. The cakes are protected by sturdy Styropor ® packaging. This impact-resistant and coldretaining Styropor ® packaging ensures that the cakes will survive the trip all the way home unharmed, and it also prevents undesired thawing for up to four hours. In addition to its outstanding heat-insulation capacity and impact-resistance, BASF’s Styropor ® combines other properties such as pressureresistance, low weight and low sensitivity to moisture – all aspects of crucial relevance when it comes to keeping frozen foods fresh. Be it en route to Singapore, New York, Sidney or Paris – Basotect ® is always on board Flying is lighter with Basotect ® seats. be transferred to other sectors. For instance, the trucks, cars, buses and trains we see crisscrossing the country could likewise soon be fitted with the new seats. Your contact: Werner Lenz, Phone: +49 621 60-42379
Page 1 and 2: The international plastics magazine
Page 3 and 4: 3 Title Gliding and bouncing: kickb
Page 5 and 6: also needed. The major manufacturer
Page 7 and 8: Title Wheels that meant the world L
Page 9 and 10: Company A new look for BASF Since M
Page 11 and 12: Balance Sheet 12 Concentrating on o
Page 13 and 14: Colorflexx ® 14 Improving efficien
Page 15 and 16: Markets and Products 16 Bella Plast
Page 17 and 18: Markets and Products 18 Ecoflex ®
Page 19 and 20: The beginnings of model trains Appl
Page 21 and 22: Applications 22 Little figures make
Page 23 and 24: Integration Honeywell 24 BASF and H
Page 25 and 26: Applications Design in the engine c
Page 27 and 28: A p p l i c a t i o n s 2 8 A kettl
Page 29 and 30: Applications 30 Getting greener…
Page 31: Applications 32 A smoother ride for
Page 35: Design works. Terlux ® . That’s

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