Drucken plastics 01_04 _E_dp - BASF Plastics Portal

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scape and there is Terluran ® in the body and clothing of the little people. “For Playmobil, we were able to offer products for many different applications from BASF’s wide assortment, continuously increasing the quantities of plastic consumed,” explains Reiner Scheer, BASF’s Key Account Manager for this toy maker. Playmobil has a cult following Over all these years, children’s wishes have time and again been incorporated into the ideas of designers, engineers and mold builders. The men and women were 23 joined by babies and children. Moreover, the diminutive inhabitants of the Playmobil world have kept pace with the spirit of the times, which is why the women now wear trousers and Playmobil classics such as pirates and knights now have numerous sisters populating the towns and the airports. In the meantime, Playmobil has acquired a cult following. For example, a Wild West house from the first series will now set you back 500 euros or more. Back then, the original cost a mere 30 German marks (about 15 euros). “No boots, stiff hands and flat feet,” describes an aficionado. “Such a cowboy belongs to the first generation.” More recent succes- Applications Life-like worlds made of plastic. Attention to detail is what has made Playmobil so successful. sors have moveable hands and highheeled boots. These little playmates have survived decades in many households and they are as cherished by today’s children as they were by their first owners. It is quite rare for children to play with the same toys as their parents, but the little guys with the friendly smile are such an exception. And like every year, thousands of children will once again glue their noses to the display windows of toy stores. After all, in addition to the long-anticipated dinosaur, Playmobil will also be launching many other attractive novelties onto the market as it commemorates its 30th anniversary.
Integration Honeywell 24 BASF and Honeywell – combined strength Product line optimization delivers greater value to customers Responsible for the worldwide business with polyamide extrusion grades: Rolf Alles, Bruno Defendini, Rainer Hanelt (from left to right). Fibers for T-shirts and carpets, flexible packaging for sausage casings, and packed for cheese and cold meats – not many people know that all of these products are produced from Ultramid ® high-performance polymer. This material is well known from injection-molding applications in the automotive and electrical sectors, but is also used in the packaging sector. The reason: Ultramid ® is classified as non-hazardous under food legislation and has excellent barrier properties with respect to oxygen, organic solvents, and flavors. The acquisition of Honeywell’s engineering plastics business has brought additional expertise to the extrusion team. The primary goal is to combine the best from the two companies. Powerful team “We are a global team, small but effective” is how Dr. Thomas Liese-Sauer of Global Marketing Extrusion describes his Group. “Our know-how and expertise has been increased to new levels with the support provided by our new colleagues.” Regular meetings with Marketing colleagues worldwide, and close collaboration with Business Management colleagues from Europe and Asia – Mark Dobson, Business Management in North America rates both of these as vitally impor-
Page 1 and 2: The international plastics magazine
Page 3 and 4: 3 Title Gliding and bouncing: kickb
Page 5 and 6: also needed. The major manufacturer
Page 7 and 8: Title Wheels that meant the world L
Page 9 and 10: Company A new look for BASF Since M
Page 11 and 12: Balance Sheet 12 Concentrating on o
Page 13 and 14: Colorflexx ® 14 Improving efficien
Page 15 and 16: Markets and Products 16 Bella Plast
Page 17 and 18: Markets and Products 18 Ecoflex ®
Page 19 and 20: The beginnings of model trains Appl
Page 21: Applications 22 Little figures make
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Page 27 and 28: A p p l i c a t i o n s 2 8 A kettl
Page 29 and 30: Applications 30 Getting greener…
Page 31 and 32: Applications 32 A smoother ride for
Page 33 and 34: Applications 34 Always worth giving
Page 35: Design works. Terlux ® . That’s

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