Proposition - PharmXpert Academy

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Chapter 1. Outline of The Project 285 C h a p t e r 1 . O u t l i n e o f T h e P r o j e c t 1. Objectives and Background of Investigation ◦The existing directory book has indicated limitations in promoting Korean pharmaceutical industry internationally or domestically, failing to offer practical help. ◦For this reason, this investigation is to have a thorough grasp of ranges of business and current status of investments and technology by pharmaceutical companies and to strengthen their industrial competitiveness and to utilize in promoting them overseas by collecting and offering basic data needed for promoting transfer of technology with home and abroad institutions. ◦Also, necessity for systematic and detailed data of industrial current status that can be utilized by companies who are making commitment for the development of pharmaceutical industry. 2. Targets and Contents of Directory Book 1) Targets for directory book •Pharmaceutical companies: 74 companies which belong to Korea Pharmaceutical Manufacturer Association (KPMA)
286 2007 Korea Pharmaceutical Industry Directory 2) Contents of directory book •Investigation items Classification Contents Remarks Pharmaceutical companies 1. Main information about products - Name of products, main ingredient, use(applied field) type of products and exporting countries, etc 2. Current status of R&D - Name of technology, main ingredient, use(applied field), development period and process and future plan, etc 3. Main patent information - Name of technology, application number, priority number, overseas applied country, development stage and utilization plan 4. Sketch map of company Written in Korean and English 3. Method and Way for Utilization 1) Method □ Ways to select investigation targets and to promote them were developed through consultation from consultation committees and domestic pharmaceutical companies (including unlisted ones) ◦Investigated based on basic data involving scale of sales, number of employees and scale of production, export and import ◦Information was also investigated that companies which got into the business late can bench mark in marketing part such as strategies of brand making, new product development and distribution □ Information on current status of R&D collected through email, phone consultation and visit to the company was integrated depending on the size of companies.
Page 2 and 3: 2007 Korea Pharmaceutical Industry
Page 4 and 5: 2007 Korea Pharmaceutical Industry
Page 6 and 7: 27. ILYANG PHARM ·········
Page 10 and 11: Chapter 1. Outline of The Project 2
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The Korean Pharmaceutical Company L
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4. Company Map The Korean Pharmace
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Proposition - PharmXpert Academy

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