Proposition - PharmXpert Academy

286 2007 Korea Pharmaceutical Industry Directory
2) Contents of directory book
•Investigation items
Classification Contents Remarks
Pharmaceutical
companies
1. Main information about products
- Name of products, main ingredient, use(applied field) type
of products and exporting countries, etc
2. Current status of R&D
- Name of technology, main ingredient, use(applied field),
development period and process and future plan, etc
3. Main patent information
- Name of technology, application number,
priority number, overseas applied country,
development stage and utilization plan
4. Sketch map of company
Written in
Korean and
English
3. Method and Way for Utilization
1) Method
□ Ways to select investigation targets and to promote them were developed through consultation
from consultation committees and domestic pharmaceutical companies (including unlisted
ones)
◦Investigated based on basic data involving scale of sales, number of employees
and scale of production, export and import
◦Information was also investigated that companies which got into the business
late can bench mark in marketing part such as strategies of brand making, new
product development and distribution
□ Information on current status of R&D collected through email, phone consultation and visit
to the company was integrated
depending on the size of companies.