EXECUTIVEAGEN TM MAGAZINE <strong>Executive</strong><strong>Agent</strong> <strong>Magazine</strong>
E A Wendy Clyne The Art of the Deal By Lalaena Gonzalez-Figueroa For real estate professional Wendy Clyne, creative thinking isn’t just a sound business strategy; it’s a way of life. The artistically-inclined agent earned a degree in Graphic Design before setting her sights on the opportunities associated with the real estate industry, and has built a solid understanding of the elements involved in successful real estate transactions. Wendy excels in building and sustaining positive client relationships, and in guiding her clients with thorough and knowledgeable representation. “I’ve always been interested in art as well as technology,” says Wendy. “From interior design to print and online advertising, I enjoyed the opportunity to utilize my skills in real-world situations.” Her professional aspirations were redirected when Wendy and her family moved out of state. Wendy’s husband Jeremy ventured into the mortgage business, opening a brokerage called Artistic Lending. Her role as administrative, marketing and advertising point person provided her with a firsthand account of real estate from the financial side, and her entrepreneurial veins were opened. “I began to identify options that would improve our business production and volume,’ she says. As the business began to flourish, the Clynes found themselves relocating once again. Settled back in California, Jeremy established himself with Kinecta Federal Credit Union and Wendy reflected on her next career move. A multi-tasking mother who welcomed challenges, she realized that a transition into real estate sales made sense. Her professional collaboration with her husband, she adds, only reinforced the idea that she had the skills and resources to provide exceptional care to her clients. “In our industry it can be difficult to determine which specialists will offer truly client-centric services,” observes Wendy. “Obviously I trust Jeremy and know that he works with his customers’ long-and short-term goals in mind. When my clients choose him as their lender, they are receiving a team that is completely focused on their wants and needs.” Wendy’s approach to real estate is a consultative one. Honest in her communication, she believes that a forthright response is always the best reply to any question. “If a client needs information and I don’t know the answer, I’ll find it,” she asserts. “I want my clients to know that I’m a trustworthy resource and advocate in the real estate process.” Wendy instinctively connects with her customers on their terms, which leads to improved dialogues and conversations. “In any relationship, you’re more open when your guards are down,” she observes. “The same holds true for real estate agents and their clients.” She chose to align her business with ZipRealty, a brokerage she says is one of the top five nationwide. “Zip was a forerunner in the process of putting the Multiple Listing Service (MLS) online,” she notes. “The brokerage houses over three thousand agents in thirty five-plus markets across the nation. ZipRealty is growing by leaps and bounds thanks, in large part, to the company’s commitment to remaining on the cutting edge of technology.” Wendy, too, is committed to her profession. In addition to maximizing her use of the resources available through her brokerage, she also reaches out to her colleagues in order to dialogue issues and trends that are impacting the market at large. “The teams at ZipRealty are great about supporting their fellow agents,” adds Wendy. “They focus more on developing collegial relationships than in competing with others. This yields better results for all of our clients.” The Orange County Association of REALTORS® (OCAR) is another source of education and opportunity for Wendy, who actively seeks out industryrelated professionals whose level of client care matches her own. “I’m always meeting people who can help my buyers or sellers,” she notes. The busy mother of three is an exceptional multi-tasker who has set her sights on the years ahead. “I’m looking forward to the changes and transitions that will impact our market,” she reveals. “The challenges ahead are going to lead to exciting opportunities, and I want to be there to assist my clients in continuing to thrive.” Wendy Clyne ZipRealty Telephone: 949.228.7176 wendy.clyne@ziprealty.com www.ziprealty.com/agent/wclyne DRE # #01906293 <strong>Executive</strong><strong>Agent</strong> <strong>Magazine</strong>