2008–2009 Technical solutions provider to electrical ... - Sonepar USA

Viking Electric Supply
Viking continued its expansion strategy in 2008 by
acquiring Superior Electric Supply in Sheboygan,
Wisconsin. This location provides market share
growth in southeast Wisconsin.
In 2008, Viking launched a successful marketing
initiative, Viking Electric Television or VETV, which
combined sales, promotions, merchandising and
training in an organized and structured framework.
This marketing program has increased business,
improved training, developed better vendor
planning, and enhanced merchandising displays.
Many products and vendors have seen 20% to 40%
growth during their featured month.
Viking’s project job market was also a major focus
in 2008. The sales team was successful in growing
this business by 15% over 2007 and as this
business continues to gain recognition, customers
are turning to Viking for their added-value service.
Like all Sonepar USA companies, Viking has
taken large steps to reducing its carbon footprint
in 2008. The company recycles all internal use
of lamps, wood pallets, cardboard, shrink wrap,
paper, cans, glasses and plastic. Metals such as
copper scrap wire, aluminium and steel scraps are
also sent to recycling centers.
All new trucks are equipped with nose cones and
smaller delivery trucks are used when applicable
to increase fuel efficiency. Routes and logistics
were reviewed to maximize efficiencies. By
combining or eliminating delivery territories
whenever possible and making all deliveries from
the closest Viking location, Viking was able to
significantly reduce its fuel consumption.