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RECOMMENDATIONS 6CHAPTER - Fremantle Ports

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APPENDIX 5<br />

4 Linkages<br />

• A very important issue is the integration<br />

of the Commercial Precinct site with the<br />

<strong>Fremantle</strong> Station and City of <strong>Fremantle</strong>.<br />

• Integration should not only rely on<br />

physical linkages but there should also be social<br />

and economic linkages.<br />

• The design of the ‘ground floor’ or<br />

street level is critical with regards to physical<br />

integration and continuing the pedestrian<br />

journey from the City of <strong>Fremantle</strong> to the<br />

Victoria Quay Waterfront.<br />

• It is imperative to have strong pedestrian<br />

links between the Commercial Precinct<br />

development site, the <strong>Fremantle</strong> Station and<br />

the City of <strong>Fremantle</strong>.<br />

• With regards to physical linkages, the<br />

Phillimore Street Integrated Masterplan was<br />

endorsed after lengthy community consultation<br />

and should still be considered as current and<br />

relevant. This Masterplan was also endorsed by<br />

the three key stakeholders and should be the<br />

basis of project delivery from an infrastructure<br />

perspective.<br />

• A revised design breaking up the mass and<br />

form of the Commercial Precinct development<br />

may improve the linkages between the Victoria<br />

Quay Waterfront and the City Centre.<br />

5 Scale of the development - retail uses<br />

• For the economic success of the<br />

development of the Commercial Precinct site,<br />

the development needs to include ‘mixed<br />

uses’ combining retail, commercial, and food/<br />

beverage uses.<br />

• It is important to continue considering<br />

and including land uses which are vibrant and<br />

can activate this site and its surrounding areas.<br />

• Several Economic Impact studies were<br />

undertaken to determine the impact of the<br />

proposed development on the existing retail<br />

offering in the <strong>Fremantle</strong> City Centre. All the<br />

Economic Impact studies (some conducted<br />

independently) confirmed that the scale of<br />

retail proposed by the Commercial Precinct<br />

development will attract shoppers from areas<br />

outside <strong>Fremantle</strong> (people who are not currently<br />

shopping in <strong>Fremantle</strong>). This would increase the<br />

money spent in the City.<br />

6 Public spaces in the proposed development<br />

• The urban design and quality of the<br />

public spaces at ground floor was an important<br />

factor throughout the process and should also<br />

be considered in any future proposals.<br />

7 Quality of design<br />

• The quality of the architectural design of<br />

the Commercial Precinct development was an<br />

important issue throughout the process.<br />

8 Community engagement<br />

• It was beneficial and important to<br />

engage with various community groups and<br />

stakeholders throughout the process i.e. both<br />

during the feasibility and formal WAPC planning<br />

stage.<br />

Collaborative Stakeholder Involvement<br />

The design forum provides an intensive and<br />

focused workshop process that draws on a<br />

range of design expertise to generate a set<br />

of design principles and/or design concepts<br />

that can help inform subsequent steps in<br />

establishing a vision for the project area using<br />

the endorsed <strong>Fremantle</strong> Waterfront Masterplan<br />

as a base and starting point.<br />

A number of members of the Working Group<br />

have considerable experience with this process<br />

and recommend its use for the Commercial<br />

Precinct. The design forum provides an excellent<br />

opportunity for involving the other key players<br />

comprising the <strong>Fremantle</strong> Union and helping to<br />

consolidate its formation and purpose.<br />

The following two staged process has been put<br />

forward for consideration:<br />

Stage 1: Visioning and Design Workshop<br />

Stage 2: Planning and Development Design<br />

Forum (PDDF)<br />

STAGE ONE<br />

Visioning and Design Workshop<br />

This workshop is focused on establishing the<br />

vision for the Commercial Precinct, <strong>Fremantle</strong><br />

Station quarter and surroundings, drawing on<br />

the skill of designers to graphically portray the<br />

potential of this important sector of the city.<br />

<strong>Fremantle</strong> has a strong base of very able design<br />

professionals who are clearly committed to<br />

the city and its future. They could form a wellinformed<br />

core of designers for the workshop,<br />

supplemented by others with a proven capacity<br />

to contribute to this process.<br />

Convened over a period of about 5 or 6 hours,<br />

spanning a light lunch (useful for encouraging<br />

informal discussion), this form of design<br />

workshop is focused on establishing a set of<br />

design principles for a project and generating<br />

conceptual ideas. This will always be informed<br />

and directed by:<br />

• the involvement of key stakeholders<br />

whose contribution is then able to be translated<br />

into design;<br />

• existing planning documents (e.g. the<br />

<strong>Fremantle</strong> Waterfront Masterplan and the<br />

Phillimore Street Integrated Masterplan).<br />

STAGE TWO<br />

Planning and Development Design Forum<br />

(PDDF)<br />

Following the Visioning and Design Workshop,<br />

it is recommended that a Planning and<br />

Development Design Forum (PDDF) is<br />

convened using design processes similar to<br />

those described by Prof. Patrick Condon in<br />

his book “Design Charrettes for Sustainable<br />

Communities”. At its core, this process seeks<br />

the participation of all stakeholders with an<br />

enduring or on-going interest in the future<br />

development of an urban area - whether they<br />

are:<br />

• representatives of government<br />

departments or agencies with decision-making<br />

responsibilities;<br />

• existing landowners of properties within<br />

or adjacent to the study area;<br />

• current or prospective business operators<br />

in the study area;

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