e-Commerce and Consumer Electronics: Online ... - NPD Group

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Younger consumers are significantly more likely to consult the web for CE product information. Q1a. Which of the following sources do you ever consult for information when you are in the market for consumer electronics products such as TVs, DVD/Blu-ray players, home audio equipment, computers, MP3 players, computer accessories/peripherals, mobile phones, etc.? Which one of these places do you typically consult first when you are in the market for consumer electronics products? Sources Ever Consulted for CE Product Information – by Age Go to website (NET) Internet search engine Retail website to browse products/read information Online-only store to browse products/read information Online-only store to read customer reviews MFTR's website to browse products/read information Retail website to read customer reviews Expert review website Go to retail store (NET) Browse products on my own Ask questions to friends/family Ask questions to sales associates Other 6% 3% 6% 7% 24% 29% 38% 39% 37% 38% 52% 52% 53% 49% 48% 51% 47% 45% 61% 60% 62% 62% Base = US Rep consumers 18+ (n=1326), 18-34 (n=408), 35-54 (n=491), 55+ (n=427) Proprietary and Confidential Source: The NPD Group / e-Commerce and Consumer Electronics: Online Shopping & Purchasing, June 2011 36% 35% 35% 35% 31% 34% 34% 37% 38% 43% 45% 46% 44% 44% 47% 56% 51% 42% 48% 44% 44% 53% 54% 54% 53% 63% 71% 81% 82% Total 18-34 35-54 55+ 90% 10
Males are significantly more likely to utilize the Internet for CE product information. Q1a. Which of the following sources do you ever consult for information when you are in the market for consumer electronics products such as TVs, DVD/Blu-ray players, home audio equipment, computers, MP3 players, computer accessories/peripherals, mobile phones, etc.? Which one of these places do you typically consult first when you are in the market for consumer electronics products? Sources Ever Consulted for CE Product Information – by Gender Go to website (NET) Internet search engine Retail website to browse products/read information Online-only store to read customer reviews Online-only store to browse products/read information MFTR's website to browse products/read information Retail website to read customer reviews Expert review website Go to retail store (NET) Browse products on my own Ask questions to friends/family Ask questions to sales associates 31% 35% 27% 38% 37% 39% 48% 43% 52% 6% Other 5% 6% Base = US Rep consumers 18+ (n=1326), Male (n=656), Female (n=670) Proprietary and Confidential Source: The NPD Group / e-Commerce and Consumer Electronics: Online Shopping & Purchasing, June 2011 37% 37% 37% 44% 44% 44% 45% 47% 42% 42% 43% 42% 47% 49% 46% 53% 55% 51% 52% 52% 51% 61% 61% 62% 81% 84% 77% Total Male Female 11
Page 1 and 2: AUTOMOTIVE BEAUTY COMMERCIAL TECHNO
Page 3 and 4: � Objective Objectives and Method
Page 5 and 6: An Industry Perspective by Stephen
Page 7 and 8: An Industry Perspective by Stephen
Page 9: Consumers in the market for CE prod
Page 13 and 14: Computers and software are the item
Page 15 and 16: More than eight in ten of those who
Page 17 and 18: Overall, approximately four-in-five
Page 19 and 20: 57% of consumers report having ever
Page 21 and 22: Not surprisingly, the younger age g
Page 23 and 24: e-Commerce and Consumer Electronics
Page 25 and 26: Only 1/3 of the respondents who hav
Page 27 and 28: Males have purchased more of each C
Page 29 and 30: Just over six-in-ten consumers who
Page 31 and 32: When purchasing CE online, customer
Page 33 and 34: It appears retailers with a physica
Page 35 and 36: Best Buy, Walmart and Target are th
Page 37 and 38: Dell edges out Apple as the top des
Page 39 and 40: Regional retailers such as 6 th Ave
Page 41 and 42: Klipsch, Hitachi, Dell and TomTom a
Page 43 and 44: Lower prices are the leading driver
Page 45 and 46: Shipping costs are the leading driv
Page 47 and 48: e-Commerce and Consumer Electronics
Page 49 and 50: Just under two-in-three consumers r
Page 51 and 52: Past 12 month online CE shopping is
Page 53 and 54: Walmart edges out Best Buy as a des
Page 55 and 56: About one in seven consumers shoppe
Page 57 and 58: Convenience and lower price points
Page 59 and 60: Consumers who report purchasing CE
Page 61 and 62:
Online-only sites are slightly more
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It’s no surprise that the number
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No significant difference exists wh
Page 67 and 68:
e-Commerce and Consumer Electronics
Page 69 and 70:
Older CE consumers are more resista
Page 71 and 72:
Page 73 and 74:
Voice of the Consumer Q24. Why did
Page 75 and 76:
Sixty-two percent of US consumers a
Page 77 and 78:
Page 79 and 80:
Staples edges out other traditional
Page 81 and 82:
Apple ranks #1 in terms of ease of
Page 83 and 84:
Gender 54% 50% 50% 53% 51% 50% 50%
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