e-Commerce and Consumer Electronics: Online ... - NPD Group

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More than one-third of online CE purchasers report having no retailer preference of where to make purchases. Q16a. When purchasing consumer electronics on the Internet, what type of website do you most prefer to purchase from? Gender Age Total Male Female 18-34 45-54 55+ 26% 24% 28% 31% 30% 34% Preferred Retailer Type for Online CE Purchases 23% 25% 21% 24% 30% 22% Website of a retailer with physical stores Website of an online-only retailer Manufacturer's website Other N/A - I have no preference Base: Ever purchased CE online (n = 655), Male (n=356), Female (n=299), 18-34 (n=208), 35-54 (n=256), 55+ (n=191) 10% Proprietary and Confidential Source: The NPD Group / e-Commerce and Consumer Electronics: Online Shopping & Purchasing, June 2011 7% 9% 3% 10% 10% 7% 5% 2% 1% 30 36% 38% 35% 37% 38% 34% 30
When purchasing CE online, customers place the highest importance on free shipping, the ability to make returns, the availability of a full product warranty and free return shipping. Q16b. How important are each of the following factors when you are deciding where to purchase consumer electronics online? Free shipping Ability to make returns Full product warranty available Free return shipping Ability to purchase online but make returns in-store Shipping timeframe (overnight, two-day, etc.) Ability to avoid paying sales tax Ability to purchase online but pick up from a store Retailer offers installation services Financing offers Layaway options Attributes Considered Important in Deciding Where to Purchase Online Top 2 Box = Extremely/Very Important 13% 25% 23% 38% Base: Ever purchased CE online (n = 655) Proprietary and Confidential Source: The NPD Group / e-Commerce and Consumer Electronics: Online Shopping & Purchasing, June 2011 52% 51% 56% 31 75% 81% 86% 85% 31
Page 1 and 2: AUTOMOTIVE BEAUTY COMMERCIAL TECHNO
Page 3 and 4: � Objective Objectives and Method
Page 5 and 6: An Industry Perspective by Stephen
Page 7 and 8: An Industry Perspective by Stephen
Page 9 and 10: Consumers in the market for CE prod
Page 11 and 12: Males are significantly more likely
Page 13 and 14: Computers and software are the item
Page 15 and 16: More than eight in ten of those who
Page 17 and 18: Overall, approximately four-in-five
Page 19 and 20: 57% of consumers report having ever
Page 21 and 22: Not surprisingly, the younger age g
Page 23 and 24: e-Commerce and Consumer Electronics
Page 25 and 26: Only 1/3 of the respondents who hav
Page 27 and 28: Males have purchased more of each C
Page 29: Just over six-in-ten consumers who
Page 33 and 34: It appears retailers with a physica
Page 35 and 36: Best Buy, Walmart and Target are th
Page 37 and 38: Dell edges out Apple as the top des
Page 39 and 40: Regional retailers such as 6 th Ave
Page 41 and 42: Klipsch, Hitachi, Dell and TomTom a
Page 43 and 44: Lower prices are the leading driver
Page 45 and 46: Shipping costs are the leading driv
Page 49 and 50: Just under two-in-three consumers r
Page 51 and 52: Past 12 month online CE shopping is
Page 53 and 54: Walmart edges out Best Buy as a des
Page 55 and 56: About one in seven consumers shoppe
Page 57 and 58: Convenience and lower price points
Page 59 and 60: Consumers who report purchasing CE
Page 61 and 62: Online-only sites are slightly more
Page 63 and 64: It’s no surprise that the number
Page 65 and 66: No significant difference exists wh
Page 69 and 70: Older CE consumers are more resista
Page 73 and 74: Voice of the Consumer Q24. Why did
Page 75 and 76: Sixty-two percent of US consumers a
Page 79 and 80: Staples edges out other traditional
Page 81 and 82:
Apple ranks #1 in terms of ease of
Page 83 and 84:
Gender 54% 50% 50% 53% 51% 50% 50%
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