e-Commerce and Consumer Electronics: Online ... - NPD Group
e-Commerce and Consumer Electronics: Online ... - NPD Group
e-Commerce and Consumer Electronics: Online ... - NPD Group
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<strong>Consumer</strong>s are more likely to report shopping or purchasing CE<br />
at Amazon.com than any traditional retailer’s Website.<br />
Q13a. Which online retailers have you ever visited to shop for or research electronics?<br />
Q15a. From which online retailers have you ever purchased electronics products?<br />
Any online-only retailer website (NET)<br />
Other online-only retailer website**<br />
CE <strong>Online</strong> Shopping/Research Incidence – <strong>Online</strong>-Only Websites<br />
Amazon.com<br />
Ebay.com<br />
Overstock.com<br />
TigerDirect.com<br />
Newegg.com<br />
Buy.com<br />
Circuitcity.com<br />
Crutchfield.com<br />
TechDepot.com<br />
9%<br />
4%<br />
3%<br />
1%<br />
8%<br />
6%<br />
6%<br />
11%<br />
10%<br />
10%<br />
13%<br />
19%<br />
21%<br />
20%<br />
19%<br />
18%<br />
31%<br />
33%<br />
Proprietary <strong>and</strong> Confidential<br />
Source: The <strong>NPD</strong> <strong>Group</strong> / e-<strong>Commerce</strong> <strong>and</strong> <strong>Consumer</strong> <strong>Electronics</strong>: <strong>Online</strong> Shopping & Purchasing, June 2011<br />
40%<br />
42%<br />
Base: US Rep consumers 18+ (n=1326)<br />
56%<br />
65%<br />
Ever researched/shopped CE online<br />
Ever purchased CE online<br />
36<br />
**Very low base: n
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