e-Commerce and Consumer Electronics: Online ... - NPD Group
e-Commerce and Consumer Electronics: Online ... - NPD Group
e-Commerce and Consumer Electronics: Online ... - NPD Group
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Overall, about four-in-ten report ever purchasing CE from a traditional retailer<br />
website or an online-only retail site. Manufacturer websites rank a distant third<br />
for purchase incidence.<br />
Q15a. From which online retailers have you ever purchased electronics products?<br />
39%<br />
40%<br />
27%<br />
41%<br />
45%<br />
30%<br />
37%<br />
34%<br />
CE <strong>Online</strong> Purchasing Incidence – by Retailer Type<br />
25%<br />
41% 41%<br />
42%<br />
41%<br />
26%<br />
32%<br />
36%<br />
28% 28%<br />
31%<br />
29%<br />
20%<br />
41%<br />
38%<br />
26%<br />
49%<br />
47%<br />
Total Male Female 18-34 35-54 55+