e-Commerce and Consumer Electronics: Online ... - NPD Group

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Approximately half of the US consumers surveyed have ever purchased a CE product online. QS2. Have you ever used the Internet to purchase consumer electronics products such as those shown above? 49% 54% 45% CE Internet Purchasing Incidence 51% 52% Total Male Female 18-34 35-54 55+
Only 1/3 of the respondents who have ever purchased CE online do so at least “most of the time.” Q3. When buying consumer electronics, how often do you make your purchases via the Internet? Gender Age Total Male Female 18-34 35-54 55+ 3% 4% 1% 4% 2% 2% 26% 28% 27% 29% 29% 30% Frequency of Internet Usage for Purchasing CE Base: Ever purchased CE online (n = 655), Male (n=356), Female (n=299), 18-34 (n=208), 35-54 (n=256), 55+ (n=191) 55% 55% 54% 58% 54% 55% Always Most of the time Sometimes Rarely Proprietary and Confidential Source: The NPD Group / e-Commerce and Consumer Electronics: Online Shopping & Purchasing, June 2011 25 14% 18% 11% 15% 11% 15% 25
Page 1 and 2: AUTOMOTIVE BEAUTY COMMERCIAL TECHNO
Page 3 and 4: � Objective Objectives and Method
Page 5 and 6: An Industry Perspective by Stephen
Page 7 and 8: An Industry Perspective by Stephen
Page 9 and 10: Consumers in the market for CE prod
Page 11 and 12: Males are significantly more likely
Page 13 and 14: Computers and software are the item
Page 15 and 16: More than eight in ten of those who
Page 17 and 18: Overall, approximately four-in-five
Page 19 and 20: 57% of consumers report having ever
Page 21 and 22: Not surprisingly, the younger age g
Page 23: e-Commerce and Consumer Electronics
Page 27 and 28: Males have purchased more of each C
Page 29 and 30: Just over six-in-ten consumers who
Page 31 and 32: When purchasing CE online, customer
Page 33 and 34: It appears retailers with a physica
Page 35 and 36: Best Buy, Walmart and Target are th
Page 37 and 38: Dell edges out Apple as the top des
Page 39 and 40: Regional retailers such as 6 th Ave
Page 41 and 42: Klipsch, Hitachi, Dell and TomTom a
Page 43 and 44: Lower prices are the leading driver
Page 45 and 46: Shipping costs are the leading driv
Page 47 and 48: e-Commerce and Consumer Electronics
Page 49 and 50: Just under two-in-three consumers r
Page 51 and 52: Past 12 month online CE shopping is
Page 53 and 54: Walmart edges out Best Buy as a des
Page 55 and 56: About one in seven consumers shoppe
Page 57 and 58: Convenience and lower price points
Page 59 and 60: Consumers who report purchasing CE
Page 61 and 62: Online-only sites are slightly more
Page 63 and 64: It’s no surprise that the number
Page 65 and 66: No significant difference exists wh
Page 69 and 70: Older CE consumers are more resista
Page 73 and 74: Voice of the Consumer Q24. Why did
Page 75 and 76:
Sixty-two percent of US consumers a
Page 77 and 78:
e-Commerce and Consumer Electronics
Page 79 and 80:
Staples edges out other traditional
Page 81 and 82:
Apple ranks #1 in terms of ease of
Page 83 and 84:
Gender 54% 50% 50% 53% 51% 50% 50%
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e-Commerce and Consumer Electronics: Online ... - NPD Group

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