e-Commerce and Consumer Electronics: Online ... - NPD Group
e-Commerce and Consumer Electronics: Online ... - NPD Group
e-Commerce and Consumer Electronics: Online ... - NPD Group
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Computers, software <strong>and</strong> accessories/peripherals comprise the three<br />
highest online purchasing incidences among CE devices.<br />
Q8. Which consumer electronics products have you ever purchased on the Internet?<br />
Any (NET)<br />
Computer<br />
Computer software<br />
Computer accessories/peripherals<br />
DVD/Blu-ray movies<br />
Printing consumables<br />
Digital camera<br />
Smartphone/mobile phone<br />
Printers<br />
Apple iPod/any MP3 player<br />
Storage media<br />
Television<br />
Television/HT cables/accessories<br />
GPS/portable navigation device<br />
Gaming console/device<br />
DVD player<br />
Home audio products<br />
Camcorder<br />
eReader<br />
Tablet computer<br />
Blu-ray player<br />
Incidence of Ever Purchasing CE Products <strong>Online</strong><br />
9%<br />
9%<br />
12%<br />
12%<br />
12%<br />
11%<br />
11%<br />
14%<br />
14%<br />
14%<br />
17%<br />
17%<br />
17%<br />
20%<br />
19%<br />
21%<br />
20%<br />
22%<br />
26%<br />
25%<br />
Base: US Rep consumers 18+ (n = 1326)<br />
Proprietary <strong>and</strong> Confidential<br />
Source: The <strong>NPD</strong> <strong>Group</strong> / e-<strong>Commerce</strong> <strong>and</strong> <strong>Consumer</strong> <strong>Electronics</strong>: <strong>Online</strong> Shopping & Purchasing, June 2011<br />
26<br />
49%<br />
26