ROGE - Pune 2011 - The Academy of Business and Retail ...

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International Conference on the Restructuring of the Global Economy, PUNE 1-2 February, 2011 frenzy of “freetrade” economic globalization, is an absurd economic system rapidly destroying nature, cultural diversity, and decent local life. Contrast that to what nature has coevolved, ecologically and socially, over thousands of millions of years. You will find an unimaginable beauty and eloquence—from the blue sky with its protective ozone layer shielding us from the sun’s harmful radiation, to the ancient-faced orangutans of Asian rainforests, to the feathered Yanomami tribe deep in the Amazon, to the mighty grizzly bears of Yellowstone. IX. Challenges of Global Economy Jose G.Vargas-Hernandez, Centro Universitario de Ciencias Economico, Mexico and Mohammed Reza Noruzi, Islamic Azad University, Bonab, Iran Abstract The purpose of this document is to analyze the emerging phenomenon of the transfer of state governance to global economic corporate governance. After determining the economic globalization processes driven by a corporate global economy, which affects the formation of globalised business – intergovernmental networks, we discuss their outcome and impact. Finally we outline the main challenges facing governance driven by a corporate global economy. 9.00AM - 9.30AM WEDNESDAY, FEBRUARY 2, 2011 KEY NOTE SPEAKER Mark T. Jones Mark T Jones is a fervent internationalist who is frequently invited to deliver lectures and speeches both in the UK and internationally. During his career to date as well as having worked in Jordan (2002-2004), he has also spent a considerable amount of time in Africa. He initiated and oversaw a major humanitarian venture into war-torn Sierra Leone in 1999 and his logistical and regional knowledge is in considerable demand. He writes and lectures on a variety of subjects ranging from international trade to women’s health in the developing world. He believes that policy makers have all too often overlooked the significance of history and has sought to assist others to gain a better understanding of the historical context of nation states and their individual policies. Recently his expertise in this regard has been in considerable demand relating to Somaliland and the Horn of Africa. As well as being an orator of distinction, he is a Corporate and Legislative Leadership Training specialist and advises a variety of industries including that of the sericulture sector. Mark is a member of the Fawcett Society and is a champion of greater female representation in leadership roles. He believes that many of the current difficulties in the world are due to a poverty of leadership, a lack of real vision and a sense of service. An accomplished writer he had two books published in 2010, including one entitled: Radar and the Secret Wireless War and is currently researching and writing a book about the Lomé Peace Accord (1999). An
International Conference on the Restructuring of the Global Economy, PUNE 1-2 February, 2011 inveterate traveler, full of boundless energy, he finds people in their infinite variety fascinating. In 1994 he was elected a Freeman of the City of London in recognition of his voluntary work with the homeless. 9.30AM - 11.00AM Track: Consumer Behaviour Session Chair: Professor A.C. Pande Room: Durbar Hall I. Consumer Perceptions in Water Purification Market in India Grishma Kulkarni, NMIMS University`s Mukesh Patel School of Technology, Management & Engineering, Mumbai, India Aakansha Verma, Prekshi Verma, Ruchi Vora, Ishan Vyas, Neha Wadhwa and Jitesh Zaveri, School of Pharmacy & Technology Management, NMIM University, Mumbai, India Abstract Multinational companies HUL and Phillips entered the water purification market in India in 2004 and 2008 respectively. With the success of the water purifier ‘Pureit’ in India, the FMCG giant HUL recently launched the water purifier in Bangladesh and Indonesia. It plans for a penetration in other emerging economies of Latin America, Africa, and south-east Asian nations. Only 9-10% of the urban Indians use water purifiers. This, coupled with the rural sector having 70% of the Indian population, makes India a large untapped market for water purification industry. The size of the water purification industry in India is about Rs. 10 to 15 billion (i.e. $2.2 million to $3.3 million). Water purification market is also associated with the crucial physiological needs of consumers as per the Maslow’s hierarchy of needs. Further, Nostradamians have interpreted one quatrain that, the third world war, if ever, will not be over land, but WATER. Hence, bridging the gap between the haves and the have-nots of pure water is crucial. Multinational companies should try to capitalize on this gap and try to maintain the balance of pure water. This paper focuses on the water purification market in India. Secondary data is collected to give the size of the market and the outlook. Primary research is done by administering questionnaires to a sample in India. The findings give key insights about consumer behavior of Indians with respect to water purification industry.
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