ROGE - Pune 2011 - The Academy of Business and Retail ...

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International Conference on the Restructuring of the Global Economy, PUNE 1-2 February, 2011 VII Understanding Shopper behaviour in Tier II towns Nitin Makhija , Priyank Agrawal, Shubham Singhal, Varun Kumar Gupta and Smitu Malhotra, XLRI, Jamshedpur, India Abstract The purpose of the study is to understand the consumer behaviour of a Tier II shopper and to find out the segments of the consumers on the basis of an understanding of their preferences. These findings can lead to identification of growth opportunities for retailers which would enable them to develop expertise in the message communicated, store design, store location and item assortment to achieve their growth objectives. Jamshedpur is a typical Tier II city located in the state of Jharkhand in India. We have tried to understand the behaviour of a Jamshedpur Shopper from the Sec A or Sec B segment with an emphasis on the shopper of the food and grocery segment. The Methodology comprised of conducting focus group discussions, in-depth interviews and surveys at various markets of Jamshedpur. Based on the data collected, the profile of Sec A and Sec B Jamshedpur shopper was prepared. The research can be used to explain the shopping behaviour of a Jamshedpur Shopper and managers can gain insights as to what affects the behaviour of the Jamshedpur Shopper and can try to influence it to achieve their growth targets or to make decisions regarding setting up retail stores. 11.15AM - 11.30AM KEY NOTE SPEAKER Shantanu Bhagwat, Udbhav Associates An engineer by training, Shantanu Bhagwat is a one-time diplomat turned venture investor and now advisor, to start-ups. These days he divides his time between the UK and India working with early stage companies and on ideas to improve political systems and governance in India. In a career spanning two decades, Mr Bhagwat has worked across geographies and industries, including several years in Japan and in the UK. Until recently a Partner at a venture capital firm, Mr Bhagwat has also worked at Monitor Co. in London. Prior to that, he spent several years as a fast-track career diplomat with the Indian Foreign Service, working in New Delhi and Tokyo. Over the last few years, he has spent quite a lot of time thinking about and commenting on globalization, innovation and entrepreneurship both internationally and across sectors, with a particular emphasis on India. A graduate in computer engineering, Shantanu holds an MBA from the London Business School, where he was a Chevening Scholar. He is a Chartered Member of TiE – a global non-profit network of entrepreneurs and professionals. He also sits on the Advisory board of Asia-Silicon Valley connection and the UK India Business Angel Network and is a frequent speaker and panellist at conferences on Venture Capital, Innovation, Asia and India.
International Conference on the Restructuring of the Global Economy, PUNE 1-2 February, 2011 11.30AM - 13.00AM Track: Leadership, Communication and International Business Session Chair:: Professor Gairik Das Room: Durbar Hall I. Transmission of Interest Rates Volatility: A Case Study of Upper Middle Class and Lower Income Groups Countries Tarika Singh, Prestige Institute of Management, Gwalior, India, Seema Mehta, IIMH, Jaipur, India and Aarti Bajaj, Alumni PIMG, India Abstract With the development of liberalization of capital movements, an increasing attention has been given to international transmission of volatility to different market returns. This article empirically tests the effects of the volatility in the time value of the US t bills and RBI t bills on the developed, developing, and underdeveloped market. By using daily values of twelve equity markets and the interest rates on the 10 years treasury bills from 2000 to 2010, the Gaussian and Student’s-t GARCH models are tested to display the international Transmission effects of the US and Indian interest rates on the world equity markets. The empirical findings vary between the subeconomy groups. The equity markets in the upper, middle, and lower income group do not have strong interest rate effects. The markets are affected by the volatility in the US and RBI interest rates at low levels. On the other hand, impacts of the volatility in the US interest rates on the domestic money markets –i.e. bond spreads- in the emerging economies are stronger with negative direction. II. The Effects of TRIPS-IPR`s on Economic activities in Developing Countries Raghavendra R.N, Bangalore, Karnataka State, India Abstract TRIPS stand for Trade-Related Aspects of Intellectual Property Rights. It is one of the agreements signed at the end of the Uruguay Round of GATT Negotiations in 1995. It is widely accepted that knowledge is a prerequisite for development to take place in the current “knowledge economy”. This knowledge must be acquired, absorbed and diffused. An aspect which has generated much debate is the role that intellectual property rights (IPRs) can play as both enabler and inhibitor of the learning processes of knowledge acquisition, absorption and diffusion. On the one hand, holders of technology are reluctant to transfer their technology if they cannot be guaranteed protection against unauthorized and uncompensated use of the technology developed as a result of their investment. This means that the benefits of accessing the technology are diluted. However, as acquired technology is mastered, technological capabilities are built up locally, facilitating increased indigenous innovation, which is in turn incentivized by IPRs.
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