No Border

Nissin Foods’ Slogan in 2005 is “NO BORDER”
Preface
1958 –
Chicken Ramen
1971 –
Cup Noodle
1971 –
Top Ramen
1992 –
Nissin Rao
2002 –
Nissin GooTa
Chicken Ramen launched
the world’s instant noodle market
Nissin Foods created the instant noodle market with its development of Chicken Ramen, the world’s first
instant noodle product, in 1958. The characteristics of instant noodles — taste, easy preparation, reasonable
price, safety and hygiene, and long shelf life — make them far superior to other processed foods. In 1971, the
Company established a new food market with the debut of Cup Noodle, the world’s first cup-type instant
noodle product that combined storage, preparation and serving dishes into one container. By 2003, Cup Noodle
had grown into the biggest instant noodle brand in the world, with aggregate sales in major markets surpassing
20 billion servings.
The top position in Japan
The domestic instant noodle business* is where Nissin Foods holds the greatest power. The Company has captured
a market share exceeding 40%. This dominant position mirrors the numerous strengths — solid brand power;
innovative and unique technology and product development capabilities; safe, reliable and high-quality products; and
close contact to consumers and business partners around the world — that foster new markets in the food industry,
exemplified by the development of Nissin Rao in 1992 and high-value-added product Nissin GooTa in 2002.
*Instant Noodle Production in Japan in calendar 2004 reached 5.5 billion servings, for a market value of ¥532.7 billion.
Source: Japan Convenience Foods Industry Association (http://www.instantramen.or.jp)
A growing global presence
Nissin Foods established its first overseas base in the United States in 1970, and began sales of Top Ramen in
1971. Today the Company boasts a production network comprising 25 factories in eight countries. In addition,
through the 2004 capital alliance with Hebei Hualong F&N Industry Group Co., Ltd. (current name, Nissin
Hualong Foods Co., Ltd.), in the People's Republic of China (PRC), the world's largest consumer of instant noodles,
the Nissin Foods Group has the prospect of holding the No.1 global share in servings sold firmly within its sights.