Licensee Retail Store Licence Terms and Conditions guide
Licensee Retail Store Licence Terms and Conditions guide
Licensee Retail Store Licence Terms and Conditions guide
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Advertising Your Business<br />
All your advertising must comply with the Canadian Radio-television <strong>and</strong> Telecommunications<br />
Commission's Code for Broadcast Advertising of Alcoholic Beverages <strong>and</strong> Liquor Control <strong>and</strong><br />
Licensing Regulations (please see Appendix 3 for more on the broadcast code).<br />
What You May Advertise<br />
You may advertise:<br />
• the name <strong>and</strong> location of your store<br />
• your liquor licence category<br />
• your hours of sale<br />
• that you sell beer, wine, cider, coolers <strong>and</strong> spirits, <strong>and</strong><br />
• manufacturer names, br<strong>and</strong> names <strong>and</strong> prices<br />
Your ads cannot:<br />
• encourage liquor consumption or irresponsible drinking<br />
• use pictures of minors, or personalities, images or activities that may appeal to minors<br />
• show people drinking or anyone who is either intoxicated or behaving irresponsibly or<br />
illegally, or<br />
• suggest that customers will be provided with free liquor, or liquor below the price you would<br />
pay as a licensee for the same product through the Liquor Distribution Branch.<br />
Where You May Advertise<br />
You may advertise your store in newspapers, magazines <strong>and</strong> periodicals, or on television,<br />
radio or the Internet. You can put up signs, <strong>and</strong> print pamphlets or brochures, including<br />
graphics <strong>and</strong> pictures of your store.<br />
<strong>Store</strong> Name <strong>and</strong> Signs<br />
To avoid confusion with Liquor Distribution Branch stores, you may not call your store a "B.C.<br />
liquor store," or "government liquor store"<br />
Any signs, including a sign bearing the name of your<br />
establishment, must comply with local government bylaws. Signs<br />
are considered to be advertisements <strong>and</strong> must comply with the<br />
advertising terms <strong>and</strong> conditions outlined in the preceding section<br />
on advertising. All signs, whether inside or outside your store,<br />
must be approved by the branch before you put them up.<br />
Your signs may display:<br />
<br />
<br />
<br />
<br />
the name of your establishment<br />
the kind of liquor you offer<br />
(including manufacturer <strong>and</strong><br />
br<strong>and</strong> names)<br />
your liquor prices<br />
your hours of sale<br />
Internet Group Discounts<br />
The Liquor Control <strong>and</strong> Licensing Act prohibits a person from selling liquor, advertising the<br />
availability of liquor or advertising liquor pricing without a liquor licence. Therefore companies<br />
like Groupon.com or ethicalDeal.com cannot legally include liquor as part of a promotion.<br />
When we hear of internet companies doing so we request that they stop the promotion.<br />
<strong>Licensee</strong>s participating in promotions that include liquor are contravening the terms <strong>and</strong><br />
conditions of their licence.<br />
<strong>Licensee</strong> <strong>Retail</strong> <strong>Store</strong> 23<br />
<strong>Terms</strong> <strong>and</strong> <strong>Conditions</strong>
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