ANNUAL WORK PLAN YEAR 1

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management outcomes, such as quality of service and equity of water distribution. That survey will then feed into a final M&E report documenting the results of the project. The purpose of the cross-cutting Monitoring and Evaluation (M&E) component of the project is to provide IWRM II Project stakeholders with the information needed to track and manage the project’s progress and assess its outcomes and impacts. The M&E activity integrates closely with the eight project tasks and the four project objectives. Indicators used in the M&E process will comprise both implementation indicators and outcome indicators. The former will measure the progress of project implementation and will be keyed to project tasks, while the latter will assess the outcomes of the project and will be keyed to project objectives. The following steps will be taken in carrying out an effective project monitoring and evaluation program: • Review the applicable USAID Strategic Objectives and Program Components and IWRM II project tasks and objectives. • Review indicators used during IWRM I and illustrative indicators proposed for IWRM II, together with project tasks and objectives, and develop a set of indicators to track and assess IWRM II activities. • Develop a comprehensive Performance Monitoring Plan (PMP) that identifies indicators and benchmarks for determining progress and outlines approaches and methods to be used in the M&E process. • Conduct a baseline survey of farmers in the East Delta to establish pre-project conditions, and periodic client satisfaction surveys across the 45 IWMDs to assess quality of irrigation service. • Work with Task 2.3, which aims to establish information management systems at the district level, to harmonize outcome indicator information needs with data being generated and stored in IWMD information systems. • Establish implementation performance targets for years 1, 2, 3, and 4 of the contract and clearly identify responsibilities for data collection and reporting. • Compute values of outcome indicators at appropriate intervals and discuss results with project stakeholders. • Identify an appropriate institutional home for an ongoing system of performance monitoring within the Ministry. Key partners include the IWMU, USAID, the MWRI Water Distribution Center, and the nine East Delta Directorates and 45 IWMDs. 3.4.2. PUBLIC AWARENESS, EDUCATION, AND COMMUNICATION SUPPORT IWRM II will treat public awareness, education, and communications as a crosscutting tool to support all its major activities. IWRM I worked closely with the MWRI Water Communication Unit (WCU), building its capacity so that it now has capability to prepare a broad range of communications materials. IWRM II plans to continue this partnership which has worked so well. IWRM I confirmed the importance of public awareness, education, and communication support for capacity building, and for eliciting understanding and support for institutional reform and the integrated water management concept. These will be major initiatives under IWRM II, with a robust program directed at multiple audiences, including senior public sector policy makers, water managers, BCWUA officials and members, the donor community, and the private sector. IWRM II has reviewed communications, education, and awareness program during the work plan preparation to ensure that needed support requirements for each project component are Annual Work Plan Year 1(January–December 2009) 44
well understood. Planning will be updated annually; IWRM II will make operational changes on a continual basis. Our Public Awareness, Education, and Communication team will support training material development, and will enhance presentation and packaging, support training and workshops as required, prepare success stories, expand our photo archives, ensure that gender equity concerns are reflected in all communication materials and events, and maintain and regularly update our website, on which all project-developed materials will be made available. Our team will also publicize project achievements through various media, including television, newsletters, brochures, videos, and special awareness events. The target audiences of the awareness program under IWRM II are: • Senior public sector policy makers including ministry staff and other stakeholders; • Water managers within MWRI, including district engineers, technicians, and others; • BCWUA officials and members; • The donor community; and • The private sector. The main message the project will seek to transmit is that: “Through the Blue Revolution Initiative, USAID and its partner International Resources Group seek to decentralize the management of water resources and to have farmers participate in such management to increase water use efficiency and to transform the culture and governance of water in Egypt.” Communication tools will include media releases, conferences, interviews and placements; branded and attractive collateral materials; site visits; success stories; beneficiary testimonials; professional photography; videos; webcasts, and e-invitations or other e-mails sent to group lists. The Public Awareness, Education, and Communication team will support training material development, and will enhance presentation and packaging, support training and workshops as required, prepare success stories, expand photo archives, ensure that gender equity concerns are reflected in all communication materials and events, and maintain and regularly update the project website, on which all project-developed materials will be made available. To achieve success in the core activities of the project, namely formation and strengthening of both IWMD and BCWUA, public awareness, education and communication support is essential. Beginning with project start-up, a modest materials package will be developed to present the overall project and provide general information regarding project objectives and activities. In addition, to support the overall project, a website will be designed, constructed, and deployed in support of public awareness and information activities. All materials (i.e., reports, brochures, videos, fact sheets, newsletters, and maps) produced under the project will be available via the website. In specific the following are some examples to support some of the tasks: In support of Task 1.1: Formation and Development of Branch Canal Water User Associations (BCWUAs) – The participatory communication strategy prepared under IWRM I will be updated and a campaign to inform stakeholders about WUAs and to support BCWUAs at all stages of development from formation to activation will be produced. The objective is to promote the WUOs on a practical basis both within the MWRI and within the community. For BCWUAs to be established and active, MWRI staff and water users have to be convinced of the benefits these new entities and of participation through practical examples, success stories, and actual achievements. To encourage participation, support formation, and improve performance of the BCWUAs, IWRM II will develop a campaign strategy and implement a phased campaign designed to explain, promote, strengthen, and encourage Annual Work Plan Year 1(January–December 2009) 45
Page 1 and 2: I INTEGRATED WATER RESOURCE MANAGEM
Page 3 and 4: TABLE OF CONTENTS TABLE OF CONTENTS
Page 5 and 6: ACRONYMS APRP BCWUA DWAT EEAA EIA E
Page 7 and 8: 1. INTRODUCTION 1.1. AUTHORIZATION
Page 9 and 10: 2.1. CRITICAL CHALLENGES AND CONSTR
Page 11 and 12: Also new to the project is the task
Page 13 and 14: 3. PROJECT COMPONENTS Contract task
Page 15 and 16: • Build capacity of the supportin
Page 17 and 18: the BCWUAs will be stored in a BCWU
Page 19 and 20: 3.2.2. TASK 1.2 SUSTAINABLE LOCAL F
Page 21 and 22: The project will approach the cost-
Page 23 and 24: 3.2.3. TASK 1.3 IMPROVEMENTS IN WAT
Page 25 and 26: • Survey previous studies and pro
Page 27 and 28: Figure 5 LOP Schedule for Task 1.3
Page 29 and 30: Water Reuse Feasibility Study - To
Page 33 and 34: Central Directorate of Water Distri
Page 37 and 38: Expected Results • Formation of i
Page 39 and 40: up and coordinate follow-on activit
Page 41 and 42: 3.3.3. TASK 2.3 ESTABLISHMENT OF IN
Page 43 and 44: • The Governorate Information Cen
Page 47 and 48: monitor trainee progress. IWRM II w
Page 49: 3.4. WORK PLAN COMPONENTS: CROSS-CU
Page 53 and 54: Figure 11 Proposed Public Awareness
Page 55 and 56: • Develop training materials to i
Page 57 and 58: Table 2 Training Plan Year 1 ID Dur
Page 59 and 60: 4. ORGANIZATION OF LONG AND SHORT T
Page 61 and 62: ATTACHMENT 1: MWRI WORK PLAN APPROV
Page 63 and 64: Third: With regard to the implement
Page 65: U.S. Agency for International Devel

ANNUAL WORK PLAN YEAR 1

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