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: : 75 Field Reports:The Politics of Gaze: on the Relationship of Seeing/Being Seen ¹Point of Purchase ² 16 1996 ³http://www.nipponlever.com/ 2005 10 ⁴2005 5 12 ⁵2004 10 28 ⁶ 2004 ⁷ Guilty ⁸ AERA2005 5 30
76 The Politics of Gaze: on the Relationship of Seeing/Being Seen Junko Fukazawa In the spring of 2005, a young man was arrested for the imprisonment of several young women for prolonged periods, both at his own place and in hotel rooms, equipped with collars and chains. It has been said that his behavior was copied from games of keeping and training women to obey, treating them like animals. In today's Japanese society where sexual images of women are exposed in ordinary life, it is not appropriate to trivialize this incident as an isolated incident of a crime committed by one man deluded between fiction and reality. We cannot possibly deny the strong influence exercised on our everyday actions, thought patterns, gender and sexual relationships by the overwhelming amount of visual images disseminated by newspapers, magazines, TV programs, advertising media, videos, the internet, or games. I have been examining female images in the mass media for over twenty five years from the perspective of discrimination against women. Since 1995, I have also conducted a number of workshops in which participants engage in reading the semantics of female images supplied and consumed by the mass media. During these ten years, neither the quality nor the quantity of female images have changed in any significant manner: despite the political instalment of an egalitarian society for men and women, images of women circulated by the media in quantities have remained as those with strong gender connotations or those of sexually objectified for mens gaze. What has changed is the growth in male images directed at male consumption. They are images to promote the sales of products for everyday consumption such as clothes, accessories, cars, or sporting and travel goods. Exposure to such images has created a desire for self-realization , most notably among the male younger generation. The question which arises here is: Will the process of womens consumption of male images as objects of gaze progress forward, as it has with mens consumption of female images I shall argue that in order to push the move forward, women should recover the seeing entity. Seeing too is an act formed through cultural exercise.
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