Click here to Download 1.01 MB - Reliance Communications
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Wireless Business<br />
Dual network offers additional market share levers<br />
Existing growth<br />
momentum<br />
Industry monthly net adds of 8 - 10 mn GSM subscribers<br />
Impetus from network expansion in semi-urban/ rural areas<br />
Broad Market Segmentation<br />
Cross technology<br />
On-net plans: Unique<br />
Service offering<br />
Corporate Requirement<br />
GSM<br />
Senior executives<br />
- Smart phones<br />
- International travel<br />
Retail/Family<br />
Similar CUG family plans<br />
Field force<br />
- Large on-net talktime<br />
RCOM CDMA<br />
- Remote email access<br />
RCOM will bring both segments on-net, driving cus<strong>to</strong>mer value & stickiness<br />
Cus<strong>to</strong>mer churn<br />
Mobile Number<br />
Portability (MNP) CDMA GSM<br />
Incumbent GSM RCOM GSM<br />
Probability<br />
Unique advantage: Competition can’t replicate<br />
Low<br />
High<br />
Cus<strong>to</strong>mer has invested in Handset<br />
Cus<strong>to</strong>mer neither loses number<br />
nor investment in Handset<br />
Wireless | Infratel | Globalcom | Enterprise | Home<br />
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