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Wireless Business<br />
Best positioned <strong>to</strong> serve all cus<strong>to</strong>mer segments<br />
Segment Need Technology Supporting fac<strong>to</strong>rs<br />
Light pockets<br />
-Low handset prices<br />
GSM/EDGE<br />
-Presence of 2 nd hand handsets<br />
-Primarily incoming &<br />
low outgoing<br />
-SIM Distribution reach<br />
Business and<br />
Enterprise<br />
-E-mail<br />
-Browsers<br />
GSM/EDGE<br />
-Mid and High end handset range<br />
-International Roaming<br />
-Office <strong>to</strong>ols<br />
-Roaming<br />
Lifestyle aspirants<br />
-Multimedia<br />
GSM/EDGE<br />
-Mid and High end handset range<br />
-Design (look & feel)<br />
Anchored users<br />
-Fixed wireless<br />
CDMA<br />
-High data speeds possible with 1X<br />
-Data speeds<br />
-Low cost <strong>to</strong> operate limited<br />
mobility<br />
Data hungry users -Data speeds CDMA -High data speeds possible with 1X<br />
Value seekers<br />
-Value seeker of<br />
Handset and Minutes<br />
CDMA<br />
-Minutes bundled with handsets<br />
Wireless | Infratel | Globalcom | Enterprise | Home<br />
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