football: the billion-dollar business - Umdasch - Shop Concept

sHoP PanoraMa
airfield
airfield
Takeoff in Seewalchen
Airfield is one of the most successful Fashion Brands in the German-speaking
region. the headquarters in seewalchen (Austria)
is the turntable for the international company. the father-and-son
team heading the company aims to produce high-quality ladies’
outdoor fashion and children’s clothes. Walter moser sen. claimed
in an interview in the Österreichische textil-Zeitung (ÖtZ): “We
added a sporting accent to classic fashion long before anyone
else had the same idea.” Airfield supplies 1,800 retailers. Its main
export markets are Germany, followed by France, switzerland and
Russia. Recently Airfield has also invested in its own stores, concentrating
on attractive inner-city locations with other premium
retailers in the vicinity. one of the locations is cologne.
the materials employed within the store reflect the high-ranking
position of the Airfield brand. the rules of premium visual
merchandising have been consistently observed. According to
the principle “space is luxury”, in the central space only a small
number of selected items are presented on display tables. the
subjects of the collections change regularly and constantly catch
the eye. comfortable seating areas encourage customers to stay
for a while and provide an opportunity for leisurely consultations.
the lighting, consisting of indirect lighting, ceiling spots and spotlights,
rounds out the project, which was planned and executed
by umdasch, in a harmonious manner.
Infobox
Gleaming surfaces, elegant walnut and stone floors
and shelves of glass and stainless steel characterise
the cologne branch of the Airfield premium label.
Location: mittelstraße 12
50672 cologne
Germany
contact: www.airfield.cc
sales area/ no. of floors: 200 m² / 2
opening: February 2008
sector: Fashion
planning: umdasch shop-concept, Austria
shopfitting: umdasch shop-concept, Austria
shopfitting system: horizont, brand-specific development
Lighting: umdasch shop-concept, Austria
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