football: the billion-dollar business - Umdasch - Shop Concept

The Palazzo Shoppes are a brandnew
shopping temple in Las Vegas.
They are directly linked with the
Grand canal Shoppes.
ShOP aktuell 104
text
Reinhard pender
As a shopping metropolis, san Francisco is by no means as well
known as new York, chicago or entertainment destinations such
as Los Angeles, orlando and Las Vegas. the most european of
all American big cities has, however, a number of unusual features
to offer. For example, the Westfield center on market street
is not only the largest shopping center west of the mississippi
but is also an unusual example of an inner-city project. It was
Powell Street
sHoPs & sHoPPInG
san Francisco/las Vegas
In San francisco,
in the Westfield
Shopping center on
Market Street and in
the shopping district
opposite surrounding
Union Square, you will
find virtually all the
leading addresses of
the American retail
scene.
In the shopping temples
of san Francisco and las
Vegas
We took the opportunity provided by our research for another “Laden-Dramaturgie LIVE!” (Shop
Dramaturgy LIVE!) seminar in Las Vegas to investigate a number of trends in shops and shopping in the
desert metropolis and in San francisco. We were particularly struck by the department stores with their
new profile, interesting segmentation and differentiation strategies and by the booming accessories shops.
elaborately renovated and considerably enlarged to the tune of
us$ 460 million in 2006 (more than 100,000 m² sales area, some
170 shops, its own spa and a 9-screen megaplex cinema). the
vast complex soars upwards over nine levels of interlinked terraces
(!! – hardly possible in europe). A number of architectural
details encourage the visitor to climb to unaccustomed heights:
broad malls which ascend like a staircase, vast domes,
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