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Hartlauer optik Pur
In hartlauer’s customer publication “LÖWenmAGAZIn” the new
concept is described as follows: “In recent years, the increasing
numbers of shopping centres have radically changed shopping
behaviour. hartlauer has reacted to these changes with a
new business concept: optik
pur (pure optics). As the name
indicates, optik pur is a very
purist concept which will help
customers to see eyewear as a
fashion item, particularly in the
field of optics. since the middle
of April optik pur has been
present in the shopping city
süd in Vienna/Vösendorf and in
the plus city pasching. It thus
serves to complement hartlauer’s
neighbourhood shopping
locations. We are currently
searching for suitable locations
in all top shopping centres in
Austria as well as in popular
Infobox
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Reinhard pender
inner-city locations. With optik pur we have succeeded for the
first time in developing an ultra-modern concept in the design
of exclusive optician’s shops combined with unique all-inclusive
prices. this has led to a completely new generation of shops
which will point the way ahead for the optics market in Austria.
With optik pur hartlauer is embarking on a new course in the
photos
hartlauer, manfred Aigner
field of optics and thus confirms its image as the market leader,
giving new impetus to the entire sector.”
A remarkable company
Location: shopping city süd
2334 Vienna - Vösendorf
Austia
contact: www.hartlauer.at
sales area/ no. of floors: 178 m² / 1
opening: April 2008
sector: optics
planning: Fürst/Bartosch,
umdasch shop-concept, Austia
shopfitting: umdasch shop-concept, Austia
shopfitting system: Brand-specific development
Lighting:
u m d a s c h s h o p -c o n c e p t , A u s t r p i l a n ( n i n g ) ,
elektro Kammerhofer (Development)
With more than 150 branches and
1,300 staff members, including
170 apprentices, hartlauer is one
of the most famous retail companies
in Austria. the company
was founded in 1971, when Franz
Josef and Renate hartlauer purchased
the house at pfarrgasse 6
in steyr and opened a modern
photographer’s shop there. Further
shops were opened during the
following years, and the range of
products was expanded. hartlauer
rapidly acquired the reputation
of being an “consumer advocate”
for his aggressive pricing policy. It
is therefore no coincidence that the company symbol is a lion,
standing for strength, reliability and fairness. there was an uproar
in the opticians’ sector in 1993 when hartlauer added spectacles
to the product range and fuelled a minor revolution with an
overall fixed price for a pair of glasses. In 1999 hartlauer opened
the most modern glasses production workshop in europe, with
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