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The legal bits Using our name, charity numbers, and company details The first time you write our name in a communication, write it in full: Macmillan Cancer Support. After that, you can just use Macmillan. (Never abbreviate to MCS.) You must put Macmillan's full name and registered charity numbers on all communication materials and resources: Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). Here’s our full legal statement and registered company information. We need to put this on websites, emails (this is done automatically for you), letterheads and faxes, as well as on all official, financial and legal items, e.g. purchase orders and annual reports. You may not use only the English number. All numbers must be used at every use. Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). A company limited by guarantee. Registered company in England and Wales (2400969) and the Isle of Man (4694F). Registered office: 89 Albert Embankment, London SE1 7UQ. (Welsh translation available.) If you need help deciding whether your material should contain the statement, please email legal@macmillan.org.uk Copyright All Macmillan publications should carry a copyright statement. This includes the copyright symbol, our full name and the month and year of publication. © Macmillan Cancer Support, July 2012 Gift Aid Gift Aid is a scheme that enables charities to claim, from HM Revenue & Customs, the tax that supporters have paid on their donations. Whenever you ask people to give money, you should ask them to confirm they are taxpayers and ‘Gift Aid it’. This is the latest Gift Aid text to use in your communications: Do you pay tax If so your gift will be worth almost a quarter more to us – at no extra cost to you. All you have to do is tick the box below, and the tax office will give 25p for every pound you give. We will only use your details to claim Gift Aid. Please treat all the donations I make or have made to Macmillan Cancer Support in the last 4 years as Gift Aid donations, until I notify you otherwise. I confirm I have paid or will pay an amount of Income Tax and/or Capital Gains Tax in each tax year, that is at least equal to the tax that Charities & CASCs I donate to will reclaim on my gifts. I understand that other taxes such as VAT and Council Tax do not qualify and that Macmillan Cancer Support will reclaim 25p of tax on every £1 that I give. Tone of voice , Macmillan, [February 2013] 20 of 25
If you need any more information on Gift Aid such as when to use it or how to use it, please contact Macmillan’s Supporter Services department (email supporterservices@macmillan.org.uk|), your regional Gift Aid Champion, or see the Gift Aid section on the green rooms (Macmillan’s intranet). Data Protection We all have the right to know how our personal contact details will be stored and used. So don't forget to feature Macmillan's data protection statement on any communication/resource that asks for someone’s name, address and/or phone details. For more information on data protection, and the correct statements to use, please contact Macmillan’s Supporter Services department (email supporterservices@macmillan.org.uk|), or see the Data Protection section on the green rooms (Macmillan’s intranet). Tone of voice , Macmillan, [February 2013] 21 of 25
Page 1 and 2: Tone of voice Macmillan’s writing
Page 3 and 4: experts on the end of the phone. An
Page 5 and 6: How readable is your writing To fin
Page 7 and 8: negative. ‘Sue’s struggles were
Page 9 and 10: Feel free to use ‘survivor’ and
Page 11 and 12: Advice on abstract nouns Abstract n
Page 13 and 14: used to guide the needle to the rig
Page 15 and 16: News and feature articles News arti
Page 17 and 18: Example - ‘Not Alone’ campaign
Page 19: Writing headlines A headline is the
Page 23 and 24: Here’s some we made earlier Examp
Page 25: Further reading In a crowded field,

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