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Track Record 41, October to December 2009 - Public Transport ...

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6.5 Cus<strong>to</strong>mer satisfaction<br />

The Direc<strong>to</strong>r of <strong>Public</strong> <strong>Transport</strong> commissions monthly surveys <strong>to</strong> measure whether opera<strong>to</strong>rs are providing<br />

the quality of service cus<strong>to</strong>mers expect. A sample of people is randomly selected from electronic telephone<br />

direc<strong>to</strong>ries in areas where train, tram, bus, coach and metropolitan taxi services operate. Interviews are<br />

conducted by telephone. Interviewees are asked <strong>to</strong>:<br />

• Indicate their usual public transport usage<br />

• State their level of satisfaction with specific aspects of public transport, as well as the service overall.<br />

Respondents who do not use public transport are asked for their reasons and <strong>to</strong> indicate what would<br />

influence them <strong>to</strong> begin using public transport.<br />

Up <strong>to</strong> the end of March <strong>2009</strong>, responses from interviewees were given a score of between 0 and 100 as per<br />

the following scale:<br />

• Totally satisfied 100<br />

• Very satisfied 80<br />

• Somewhat satisfied 60<br />

• Somewhat dissatisfied 40<br />

• Very dissatisfied 20<br />

• Totally dissatisfied 0<br />

From April <strong>2009</strong> onwards, cus<strong>to</strong>mers provided ratings using a 0 <strong>to</strong> 10 scale where 0 represented ’extremely<br />

dissatisfied‘ and 10 represented ’extremely satisfied‘. Note that overall satisfaction questions continued <strong>to</strong> be<br />

asked using the old scale <strong>to</strong> facilitate comparisons over time.<br />

Survey results are compiled in<strong>to</strong> quarterly cus<strong>to</strong>mer satisfaction indices <strong>to</strong> allow for comparisons between<br />

modes, opera<strong>to</strong>rs and aspects of service delivery.<br />

Note: Differences between metropolitan and regional passenger services should be taken in<strong>to</strong> account when<br />

making such comparisons. These differences include the purpose and distance of travel, and the types of<br />

services offered on metropolitan and regional services.<br />

6.6 Ticketing and Cus<strong>to</strong>mer-Defined Availability (CDA)<br />

A private company under contract <strong>to</strong> the State Government operates and maintains the Metcard ticketing<br />

system for Melbourne’s public transport. The current contract was awarded in May 1994 <strong>to</strong> the consortium<br />

OneLink Transit Systems Pty Ltd.<br />

CDA targets represent minimum levels of acceptable availability and performance, and allow for specified<br />

levels of non-availability due <strong>to</strong> maintenance, servicing and breakdowns.<br />

The targets are included in the OneLink contract and determine whether OneLink incurs a penalty or receives<br />

an incentive payment for its performance.<br />

Moni<strong>to</strong>ring of ticketing equipment<br />

The status of ticketing equipment at railway stations is au<strong>to</strong>matically moni<strong>to</strong>red via communication lines <strong>to</strong><br />

OneLink. OneLink, therefore, has accurate and up-<strong>to</strong>-date information on the availability of ticketing machines<br />

at railway stations and can promptly schedule repairs or servicing. For repairs, OneLink gives priority <strong>to</strong><br />

equipment at busier stations, where more tickets are purchased.<br />

Mobile equipment on board trams and buses does not have a permanent communication link. Therefore,<br />

equipment availability cannot be known exactly. Tram and bus opera<strong>to</strong>rs are required <strong>to</strong> make vehicles with<br />

faulty equipment available <strong>to</strong> OneLink.<br />

Due <strong>to</strong> these differences between fixed and mobile equipment, measures and performance targets vary<br />

between modes.<br />

23<br />

<strong>Track</strong> <strong>Record</strong> ISSuE <strong>41</strong>

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