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112<br />

Stigma <strong>and</strong> Barriers <strong>to</strong> Care — Caring for Those Exposed <strong>to</strong> War, Disaster <strong>and</strong> Terrorism<br />

but it was telling us something that we should not ignore. How do you improve <strong>the</strong><br />

product That is quite difficult, <strong>and</strong> many people smarter than I have been working<br />

on that for a long time. To echo what is being said across <strong>the</strong> room, it is time <strong>to</strong><br />

mobilize <strong>the</strong> non-mental health sec<strong>to</strong>r that has higher credibility.<br />

Point number three: It is pretty clear that targeting people, telling <strong>the</strong>m <strong>the</strong>y have<br />

a problem, let alone a mental health problem, or <strong>the</strong>y need <strong>to</strong> change, or <strong>the</strong>y need<br />

<strong>to</strong> be more resilient, or less vulnerable, is not working. No matter how you phrase<br />

it, people feel that you are targeting <strong>the</strong>m. And, in a way, you are. Be clear as <strong>to</strong><br />

what <strong>the</strong>se Peer Support <strong>and</strong> TRiM Programs are doing. They are not treating PTSD.<br />

What <strong>the</strong>y are doing is enlisting people <strong>to</strong> identify, support, <strong>and</strong> help o<strong>the</strong>rs. It is an<br />

appeal <strong>to</strong> altruism. You are here <strong>to</strong> support o<strong>the</strong>rs, but we hope, it actually supports<br />

<strong>the</strong> individual directly <strong>to</strong> help <strong>the</strong>mselves. It is free <strong>of</strong> <strong>stigma</strong> <strong>and</strong> <strong>the</strong> intervention<br />

has been done without people actually being aware that <strong>the</strong>y might be <strong>the</strong> target <strong>of</strong><br />

<strong>the</strong> intervention. It might help <strong>the</strong>m. It certainly does not do any harm.<br />

All <strong>of</strong> you will feel much better when you finally admit that screening programs<br />

are incredibly expensive, <strong>and</strong> <strong>the</strong>y do not work. It is flooding your system with<br />

people who immediately drop out <strong>of</strong> treatment, if <strong>the</strong>y go in<strong>to</strong> treatment at all. We<br />

know from Charles’ papers that <strong>the</strong> ones you want <strong>to</strong> target are missing <strong>the</strong> system.<br />

They are missing <strong>the</strong> system because <strong>the</strong>y are <strong>the</strong> ones who are most severely ill,<br />

who most severely feel <strong>the</strong> <strong>stigma</strong>, <strong>and</strong>, <strong>the</strong>refore, make <strong>the</strong> best efforts <strong>the</strong>y can<br />

<strong>to</strong> avoid your system. Resources are being wasted on an ineffective intervention. It<br />

is clearly not working, because your rates are still going up <strong>and</strong> up. All <strong>of</strong> you will<br />

feel so much more relieved when you finally admit that screening is not working.<br />

DR. BATTEN: I just realized that we have not mentioned our Real Warriors<br />

Campaign. My Bot<strong>to</strong>m Line Up Front (BLUF) is that <strong>the</strong> Defense Centers <strong>of</strong> Excellence<br />

would welcome anyone’s partnership in this room with ei<strong>the</strong>r <strong>the</strong> implementation<br />

or evaluation <strong>of</strong> our Real Warriors Campaign. Our Real Warriors Campaign<br />

is a national <strong>and</strong> international public awareness campaign primarily targeted in<br />

<strong>the</strong> Department <strong>of</strong> Defense <strong>to</strong> promote help-seeking for those who are having<br />

functional concerns that are not resolving on <strong>the</strong>ir own. We did focus groups before<br />

we launched, in which we talked <strong>to</strong> service members <strong>and</strong> <strong>the</strong>ir families, <strong>and</strong> asked<br />

<strong>the</strong>m, “What would encourage you <strong>to</strong> seek treatment” They said, “We want <strong>to</strong> see<br />

examples. We do not want <strong>to</strong> have a shrink telling us what <strong>to</strong> do. We want <strong>to</strong> see<br />

examples <strong>of</strong> real people who have had struggles like ours, <strong>and</strong> who have sought<br />

treatment. We want <strong>to</strong> see pro<strong>of</strong> that it has not harmed <strong>the</strong>ir <strong>care</strong>ers.” That is <strong>the</strong><br />

foundation on which our campaign has been developed. We find individuals from<br />

a variety <strong>of</strong> ranks, from Sergeant up <strong>to</strong> Two-Star Major General, who have talked<br />

about <strong>the</strong>ir experiences after returning from combat. We also have some medical<br />

pr<strong>of</strong>essionals who talk about compassion fatigue from treating trauma patients in<br />

<strong>the</strong>ater. They talk about what it was like <strong>to</strong> come home. What struggles did <strong>the</strong>y<br />

have What was <strong>the</strong>ir resistance <strong>and</strong> hesitancy <strong>to</strong> enter treatment How did <strong>the</strong>y<br />

finally come <strong>to</strong> treatment Usually it is ei<strong>the</strong>r a family member or a leader who<br />

intervenes.<br />

We use video-based clips that you can view in 30-second or five-minute versions,<br />

which we have been pushing out around <strong>the</strong> country in both PSA format as well as<br />

a longer format. We have a Facebook page <strong>and</strong> a Twitter page. We have forums in<br />

which people can type <strong>to</strong> each o<strong>the</strong>r. We have a chat function, which <strong>the</strong>y can use<br />

<strong>to</strong> talk <strong>to</strong> trained health resource consultants 24 hours a day. We are very proud <strong>of</strong><br />

<strong>the</strong> program. It has only been up <strong>and</strong> running for about 10 months. Our primary

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